Hello, I'm Casey Sullivan I am the co-owner of Coffee In The Shower. We're an Instagram
account and a clothing brand. Within two years we've gained about 130 thousand
followers we've gotten about 30,000 orders on our Shopify account. It was
about two and a half years ago at my wedding with my wife the officiant was
reading her vows and said that she promises to always bring me coffee in
the shower. And everybody in the entire place cracked up in his laughing and
right there I decided that I'm gonna buy the website and make an Instagram
account called Coffee In The shower. About two months later we designed our first
sweatshirt and put it on to an influencer account on Instagram and linked
that up with our with our website and our Instagram. Since then we've just been
building ever since and today I'm gonna break down five main points that have
helped our brand grow drastically on social media. The first tip is going to
be to speak your customers language. speaking to your right target market
with the right platform. So really the time of the day the day of the week and
the content would be the biggest. If it's on Sunday probably want to talk about
brunch or something they're gonna do on Sunday relaxing. If it's Tuesday night
you're getting home from work you having a glass of wine we're gonna talk about
something like that. Because you don't want to talk about something irrelevant
because they're not going to share with their friends at the right time. So you
want to post something that they can share with their friends right then to
get traction to your page. Alright tip number two is gonna be put out shareable
content. Shareable content is a huge driving force in our sales and in the
increase in our Instagram followers. Because the more that they share the
more you're gonna get followers on your page and the more all of your Instagram
metrics are gonna go up. Taking your product say if it's a shirt with a screen
print on it. And just posting on it on your Instagram is good but if you take
it and make it into a meme which people love to share on Instagram these days.
We've got a sweatshirt that says "Rosé Cuervo" and we put a caption above it
that says "friend what are your plans this weekend?" and below that says me and
then it's a picture of the Rosé Cuervo sweatshirt.
So it's just tying in your caption to your image
in a playful way that people can share.
So tip number three is to utilize influencers on Instagram. Influencers are
gonna be your greatest form of sales. Bringing new followers to your page it's
been huge for us because we started as a small account it was a joke between me
and my wife. But we realized quickly that you can utilize like-minded accounts
that have bigger followers to help you brand grow. Tip number four is to link
your Instagram to an easy to check out website. The easiest one that I've found
to use is Shopify.com it's easy to check out the templates are real easy to
design if you don't have any web design or developing background. You can put
your products into there very easily. And link it to your Instagram and within 10
minutes you can be selling. The biggest reason to do this is if you are able to
get somebody from your Instagram to your website. You want to lose them by them
getting your website and they don't even know how to check out where your
products are. You land on a blog that you don't want to read. Land right on your
product make it easy to check out easy to put in your credit card or PayPal and
they can be off your website in 10 minutes with a sale. The fifth and final
tip would be to keep everything simple and timeless. Come up with the timeless
print put it on a timeless garment and promote it in a timeless simple way.
Which Instagram has been our greatest platform for that. Make your post simple
make your captions simple. Make it easy for your for your followers to
understand because the more words you use the more they can judge. Less is
more on Instagram. All right so that's it thanks for checking out the five tips
from Coffee In The Shower on how to up your Instagram game here's a quick
overview.
Thanks for checking us out you can find us on Instagram at Coffee In The Shower
and the link will be below.
Be Different.