- February was just over 10k, yeah $10.4.
I felt really supported, you guys are there,
like this is step one, step two, step three.
You know I'm working
but it's also nice to have the freedom to sort of
do the things that I enjoy as well.
- All right.
Welcome back, I'm Max Tornow here,
I'm here with one of our clients Jacob Evans
who does drum coaching
and he's cracked this for $10,000 month,
congratulations on that side
and I asked him to talk a little bit
about his experience with our program,
his success story to share that with you
so you can get inspired as well
and you can see hey,
how is this possible to teach an instrument online
and make literal five figures a month with that.
So, Jacob, appreciate your time, thanks for tuning in.
How much exactly did you make last month?
- February was just over 10k, yeah 10.4, US dollars.
- Nice, fantastic man, congrats.
- Thanks
- What city are you?
- I'm living in London right now
but originally from Australia.
- Oh man, that's why I always try to
pinpoint your accent, I'm like what.
Okay, so that's fantastic
and you're teaching your clients
how to play drums a little bit
more effortlessly with more groove.
Can you talk a little bit about that?
- Yeah sure, so I mainly teach
sort of more intermediate drummers
so drummers that have a little bit more experience
but basically, yeah playing with more flow
and fluidity and creative freedom around the kit,
and just kind of break through to that
sort of more advanced level.
- Yeah, and how,
here's the kicker, that's the best point,
how many of your clients have you met in person.
- Ah, almost none,
like most of them online,
I do have actually one student here in London,
but, yeah, it's like all of its online
which is yeah almost unheard of,
especially prior to the pandemic and all that stuff.
- Yeah, and that's really, really amazing,
your music teaching niche is one of the niches
that profited hugely from the pandemic in the lockdown
because every single person that went to music school,
go, didn't, went to see their teacher in person,
all of a sudden they're like, hey,
I still have this passion,
I still want to learn my instrument,
but I can't meet anybody in person
and then all of a sudden, the rise of online coaches,
other niches similarly to that or language coaching,
as well as fitness coaching,
at least in the B to C market
that are profiting immensely from this lockdown,
which by the way people ask me how long
I think is going to last,
well 2021 is definitely still gonna be locked down
might even be until 2022,
so you have an easy year of making,
you know, having a very very comfortable
and probably after that too, that's the point too,
a lot of these people are waking up
to the idea of being taught online and they're like,
this is much more convenient than going you know
packing up my instrument and going to my
teacher each and every week for each and every lesson.
So I think this has been on the rise now
and will continue to rise.
So if I may ask you,
how exactly are you teaching your clients?
Like you're sitting down with your drums
with a Skype connection and then a student as well or?
- Well that's kind of what's interesting
I think one of the challenges
that you mentioned of like moving online with an instrument,
you know, something that I was
initially certainly concerned about
but I actually find like most of the sessions
I have with my clients like we're just talking.
And the main reason is I found,
because I'm far more concerned with what they're doing
in the practice room sort of in between the sessions
and giving them feedback
in that respect you know so it's much less about me
sort of like,
demonstrating things and of course if I need to,
you know, I can do that but it's mainly,
I'd be much more sort of client focused with like,
I'm much more interested in what they're doing
and what they're playing so.
- Yeah.
- Yeah, it's actually been really simple like just
a straight up zoom call like this
it's pretty straightforward.
- Love it, that's cool.
And did you teach them before you joined
the program or what was your before situation?
- Yeah, it's interesting before,
so I've always been a musician,
like straight out of high school
and studied music and I was working freelance for years.
And I'd always been teaching a little bit
you know it's a bit of a, you know,
it's pretty common like most musicians
as well as gigging
and working and stuff, you're also teaching a bit.
But before I started with you guys
I was actually working on a cruise ship,
I was doing a couple of contracts,
playing drums on ships, (chuckles)
and I remember this because
I had the first consultation call with you,
I was in Saint Martin
in the Caribbean. - Uh-oh.
- And I was at this like dodgy cafe like on the key,
like on my laptop like during the during the call and like,
um, and it was mainly because
I wanted to stop doing the ship work,
you know,
it's kind of a bit of a grind it doesn't
pay all that well you know so my plan was to move to London.
And, yeah, I wanted to you know basically
set things up right
and teach, do some more teaching.
So I'd always kind of done it,
but obviously working with you guys
it was really great because it kind of
set me up for what I didn't know is coming,
which is the pandemic so I basically
worked ships. - Oh.
- Came to London,
and after being here for about six months
then everything just went to hell,
and I mean really.
- The timing,
if I think about it I mean cruise ships
are the thing that is gonna be closed now for years.
- Yeah for sure.
- So that was literally perfect timing
like you would sit here right now,
without an income, without a job,
that's out of your control too,
they're basically like, yeah, cruise ships are done,
and this would have just been taken away from you
and I never thought about it,
but now that you say like such a good time for you
to come on board and now you're chilling here
even higher income than before probably
and you haven't it's safe for like,
unless they turn off the internet, you know.
- Exactly.
- Well, I'm happy for you man, I'm happy
and did you here's the thing
and this is something that especially in your niche
is so prevalent, this whole idea of like
what do you charge per hour type of situation,
we see this time and time again that people that
have an instrument that know that
and to teach that they charge per hour,
you know that 50 bucks an hour or 100 bucks an hour,
you are charging for an end result
making literally $10,000 a month.
How exactly, was it helpful for you in our pro program
to learn about that
or did you kind of know about that before?
- Yeah, I mean it's hard to know where to start with,
like, what the program did for me but,
like, obviously the business side of things like all that,
the structure and the pricing
and charging for an end result,
I think it does two things,
and I've been thinking about this,
like obviously it's better for the client because
you're committed to delivering a result, you know.
And you're right in my niche and in my industry
it's almost unheard of, like everyone charges hourly,
you know. - Yeah.
- And it took a bit of getting used to,
a bit of a mindset shift for me,
but what it also did was it made me
a much better teacher
because suddenly. - Hmm.
- I'm leveraged to produce this result for someone else,
and,
I was really blown away.
I mean, working with you guys has been great and obviously
all the business side of things like the back end
and the sales and the marketing all that stuff is fantastic
but also like I was really blown away by the actual
consultation like the consulting modules
of like actually teaching how to teach.
- Yeah. - Like I mentioned before,
I'd be teaching for a long time, but like,
it was just like so clear
and like identifying people's bottlenecks and like,
delivering that result
and I've sort of been really blown away
by like just how positive an experience
all of this is like charging properly, charging for resolve,
it's better for them, it's better for me.
- Yeah. - And I have clients
that I've been working with for over a year,
you know like people that like,
because they are getting the results
you know so that they, they just wanna keep going
and they want to keep doing it more you know.
- Love it.
- And it's just great.
- I mean, let's talk about that too,
because we're like oh yeah okay Jacob Evans
is probably one of the best paid drum coaches
out there in this, at least in this sub niche,
but let's talk about the client side
as well because to be honest,
nobody really profits from an hourly session
with someone really what someone profits from as a client,
as your client is having continuous touchpoints with someone
who accompanies them over a longer period of time
and like you said so nicely to work towards
a specific end result.
So, tell us more a little bit about
the type of results that you enable
your clients to get with that
superior form of consulting or coaching for drums.
- Sure, I think, specifically in my niche,
you know, what happens is you know drummers,
or musicians just in general that they go through all the
beginner stuff right there's a million things out there
of like yeah, like getting started with the drums
or whatever and it's it's straightforward,
but you reach this point you know where it's kind of like,
all right,
you've done all the beginner stuff, you've done all that,
and there's a definite gap between
those kind of more intermediate people
and like advanced players you know like myself like
- Yeah. - I'm a Korean musician
and I've been playing forever but I think that the key
is like communicating to my clients that like there
is a path there,
you know,
it's really common in my niche that it's like, oh,
like this guy's really talented or,
you know, he was born with drumsticks in his hand
and it's like, it's just not like that,
you know, and so then my job becomes sort of
backwards engineering those steps to bring
the client to that point.
You know. - Hmm.
- And when it's sequential like that
and it has a structure and it has an order,
then it's really easy for the client to see the progress
that they're making you know.
- Yeah. and really moving
towards the goal.
I did answer the question? - Yeah, that's right, perfect.
(laughing)
- Sorry I was just like.
- No, I mean, that's exactly it
and I love that you said that.
Now, usually what we do is we always ask,
do you need a big social media following, yes or no,
now in your case,
you've always scratched the 10k month mark so closely,
and that's why we didn't have an interview before because
I always want to have someone that cracks 10k before
I get them on an interview right,
but you were always so close over like several months
I remember we months ago we already talked about it,
man just just a little bit more and you crack the 10k,
and obviously you've jumped on the
Advanced Program before together with us.
If we may show you Instagram, I'd love to do the so.
- Definitely, yeah. - Let me check your Instagram,
we're gonna edit it down below here as well, Jacob Evans,
I found you already.
Jacob Evans Drums,
you right now have 8000 followers,
that's actually pretty good,
that's definitely on the higher end
of what most of our five figure clients are getting.
Again, you've been in the Advanced Program
where we teach you how to build a brand,
grow the brand, get more engagement,
grow organically and also with paid advertising
and so on and so forth, what about your YouTube?
How many subscribers you have on YouTube?
- It's still not,
actually it's like I got a mighty 1000 subscribers,
I think I just cracked the 1K mark.
- Nice. (chuckles)
So yeah, really, really before you get there,
Jacobs is an amazing drummer,
if you wanna learn drums from a pro,
go follow him on Instagram,
go send him a DM or check out his channel,
highly recommend you.
I drummed a little bit as an amateur,
like stupid level, you know, I can play ACDC songs,
but it's been that way.
And I was looking at your stuff, I was like damn,
so good, really inspiring.
But anyways,
where were you before we started doing the branding?
How much did you make on average a month?
Do you remember?
- From the coaching?
- Yeah,
before you had the brand on YouTube the channel,
and so on so forth.
- I think I mean, I was still doing pretty well,
like I was averaging 3, 4, 5k months.
Yeah, like the branding thing is really,
you know one thing I've learned is working with
you guys is it's just, it just doesn't matter.
you know, it's like before,
like I said, when coming from the ships
and when I started working with you guys,
I really was open to, because I knew I wanted
to get business mentoring from someone
who was not a musician,
I knew that for sure. (chuckles)
And what that meant was, I was like
totally open to whatever the process was.
And from the beginning, you guys were just like,
you don't need Instagram,
you don't need social media or anything like that
and I think really understanding
that it just comes down to
understanding who you're trying to reach
and what the audience is.
- Yeah. - And then communicating,
like being able to communicate,
you know, what you can deliver
and understanding their problems.
And yeah, it's like,
you just don't need any of that stuff actually.
- Love it, yeah. I mean, yeah,
I've been preaching this for two years now on social media,
not necessarily to crack the first 10k
with plenty of other client interviews here on this channel,
the prove that as well.
And then obviously like you said,
like we've gotten you onboard with the Advanced Program,
which means you have you've built a little bit
of a branding already
and that branding itself is highly lucrative,
I mean, you're making more
with your 1000 subscriber YouTube channel
than some other channels out there with hundreds of 1000s.
Now, you've mentioned a couple lessons already
that you've gotten through our through FMB Program,
is there any like one biggest lesson
that you haven't mentioned yet, you said?
Like, that's the one key takeaway.
- Yeah, I think like, again,
it kind of just continues from the positivity
of the whole process,
but just really understanding that like,
the money, you know,
once I started making, what is good money for me,
it's like, you start thinking about
the other sort of driving factors
and I think that
the biggest lesson that I've learned is like,
when you understand your audience,
and like you, you know,
you understand how to communicate with them
and then
how fulfilling it is to actually really help people,
the money is just a means to facilitating that more.
It's like. - Yeah.
- I don't even really think about that so much anymore.
It's just like,
you know,
whenever I'm speaking to a prospective client or student,
I'm just like, I just get excited about,
like, when they're telling you their problems.
and I'm like, dude, like,
I know how to fix this for you and.
- Love it.
- So yeah,
it's just been like really fulfilling from that aspect.
You know, and having you guys just kind of really,
really care about it.
Like, really, I felt really supported.
And like, just really, like you guys are there like,
this is step one, step two,
step three, and you just do it,
you know, and then it's overall just like,
really, really positive.
That's wonderful, man. Thanks for the great feedback.
I love it.
I always love hearing that,
you know, that's totally cool,
you know, to be able to be part of this.
And, and to also hear that you pour
that it's less about the money.
It's more about pouring the money back into your mission,
to help more people to teach drums
on such a better level than the traditional
way of teaching it and that makes me very,
very proud and happy as well.
I think we're gonna slowly wrap things up.
Now. I only have one more question.
So what is your What is your daily.
What is your
daily life look like? An average day in
Jacob Evans strong coaching my life.
Well, I mean, I worked myself so that's pretty cool.
And I you know,
so you get off whenever and no, but you know,
it's it's a really nice combination of,
you know, working on the business working on, kind of.
Yeah, like getting more clients and reaching out to people,
but also.
Yeah,
like now working on some branding stuff
like shooting videos doing some editing,
and it's a really nice kind of mixed bag of work.
That's, that's interesting enough
to sort of keep me engaged.
And then, you know, obviously right now
like is no gigs happening.
So I'm not like playing as much as normal.
But one thing that this has really allowed me to do is,
you know,
I don't have to do like gigs that I don't
want to do or anything like that.
(chuckles)
Yeah, it's good. Like, my day is a pretty,
you know, I'm working, but it's also nice to have
the freedom to sort of take a day off or, or,
you know, do the things that I enjoy as well.
Love it hey,
sounds like a really damn fulfilling life to me.
And yeah, Jacob, thanks so much.
Really, really appreciate that really proud
of you next steps,
obviously, obviously going to be scaling you to 25k a month,
helping you with your first key hires scale,
the paid advertising,
keep pushing the brand, and so on, so forth.
Easy peasy from my side, stay on the line real quick.
Because if your dear viewer watching this,
and you say this inspires me, maybe you have a
similar skill or a similar type of niche that you want
to be successful in.
And you're a little bit surprised now that
it's even possible to make five figures
a month from the skill that you have.
And you also want to become successful
as an online coach or consultant or an agency,
the guide book a free consulting call with us right now,
there's a link down in the description below,
or the link that appears somewhere here right now.
You click on that link, it brings you to a page,
fill out the application on that page.
All right and then takes maybe
two minutes to fill an application out.
And then you can book exactly the
time where you want us to call you.
I'm gonna tell you right away on that call.
Number one,
you'll be talking to a real person,
not some automated bot whatsoever.
And number two will only be talking
about implementable steps.
All right,
this is not going to be some watered down
general information mainstream BS,
we're going to be talking about only things that actually
get you results that actually help you monetize your skill.
This is the exact call that Jacob has had gotten him started
with his own online coaching business.
This is the exact call that each
and every one of our successful clients has
jumped on initially.
That's the very first step for you.
So booked up free consulting call now.
Well, thank you very much for watching,
and I'll talk to you soon.
(upbeat music)