What's the easiest and fastest way to work poolside,
sipping some coconut water and get paid a ton of cash.
Why it's the fastest type of online business to have: coaching.
Why is coaching so fantastic? Because it's so simple.
You literally just need Wifi and your voice.
Building an online coaching business has worked for my former client,
Katie Ross,
who was able to book in her very first client to her health coaching program
within a matter of months.
I'm Elise Darma and I've helped thousands of creators,
freelancers and coaches like yourself,
build an online business that gives them the freedom to work from wherever they
want, and today I'm covering how to build an online coaching business. Now,
before I get started, I want to make one little caveat.
I'm going to go deep into how to build your online business today,
but I can't cover everything - that requires continuous learning,
so be sure to subscribe to my channel so that you never miss one of my future
videos on online marketing and building a business. Alright, let's do this.
Here are my five steps for building an online coaching business.
The very first step is to start with what you know. Now,
this is a little bit of a pet peeve of mine when people want to become coaches
and they don't have any training,
any experience in actually helping someone get results.
So this is where you really need to look at your education,
any trainings that you've already gotten,
any topic or area where you're seen as a subject matter expert.
This is really where you want to start the foundations of your coaching
business. Where have you already helped someone improve their life? Now,
just as a hint, it's typically going to be in the areas of wealth,
health, or relationships.
So the very first step is to take a long look at your history,
your employment history, your hobbies, your passions.
Where Do people turn to you for advice and help?
Make sure that you have a track record of having helped people get results in
their life. Now, if you're hearing this and you're like, well,
I don't have that,
the very first step is to start by getting some type of training in the area
that you want to be a coach on.
"A few months ago,
I signed up for a coaches training with a company called Co-active,
came highly recommended from a friend.
So I'm going to be spending the entire weekend learning how to be a better
coach. I'm actually really looking forward to it.
I'm confident it's gonna make me a better teacher and instructor for my
Instagrowth Boss students. This coaching training has been really good, long,
long days.
I feel like I'm getting a crash course in how to be a therapist and it's really
cool to think about how to apply this to business coaching so more tomorrow. So
go ahead and look at online programs, online courses,
certificate programs.
There are so many things that you can become an expert in,
but that is the very first step.
Become an expert in what you want to coach people on.
Step two of building your online coaching business is to validate your idea.
Now you need to take the idea that you have on what you want to coach people on
and look at the market and see if this is something that people are actually
willing to pay for. This is where you're going to want to research, use Google,
use Facebook, use Reddit threads,
whatever you need to do to look to see if other people are already coaching on
your area of expertise. If you find other coaches, this is a good thing.
This means that the market has already been validated and that there are
customers waiting for your coaching services in your research.
I would also ask your Facebook friends and your Linkedin contacts if this is an
area that they'd invest coaching into. It can be a really simple posts like,
"Give this post a 'like' if this is a topic you'd want coaching on",
then whoever likes your post, follow up with them with an individual message,
ask to jump on a call with them and really go deep.
Really understand what's the problem that they have and how can you help them
solve it and hey, if you're just starting out and you're on these calls,
don't be shy to actually offer your coaching services for free.
This is a perfect way to start to build up results and testimonials and people
who are willing to vouch for your services as a coach. So hear me out.
Don't skip this validation phase.
You need to confirm that your coaching area is something of substance that
someone is willing to pay for.
The third step to building your business is to actually soft launch,
so you don't need a fancy website, you don't need a splashy brand,
you just need to keep talking to people.
Get on the phone with people in your network who might be an ideal client for
you or all those people who responded to your social media posts back in step
two - reach out to them. Try to get on the phone with them as well.
And when you have these phone calls,
you're really gonna want to hone in on what's called the discovery call process.
This is a type of phone call that you have where you're not necessarily coaching
someone for free, but you're understanding where they're at,
what is their main challenge, and if you are the right coach for them.
These calls are also the perfect place to refine your offer.
It's not a bad idea to actually pitch your coaching program or the idea of it to
the people on the calls with you.
Their feedback might give you some indication of whether you've hit the mark or
maybe you're off.
So keep refining your offer based on the feedback you're getting on these calls.
Now if you've nailed your offer,
this could be the perfect time to actually book in your very first client.
So yes, while you're doing market research with these phone calls,
maybe you actually do meet someone who would be a perfect client.
They love your offer and they're ready to work with you. This is ideal.
This is what you're looking for. In this third step,
you're simply looking for someone to say, yes,
I want to work with you and I'm willing to put money down.
So all you need at this stage is a payment gateway,
like a Paypal account so that you can send them a link and they can book their
spot with you. Now at the end of this video,
I'm actually going to share with you my favorite call booking tool,
which allows them to book a spot with you and pay for that spot,
so keep watching. By now you might have your very first coaching clients,
so step four is to build your brand and your community. Now,
a lot of people get overwhelmed at this stage because they feel like they need a
website. They feel like they need to dominate all social media platforms. No,
no, no.
I say choose up to three social media platforms only where your target community
is hanging out and even if three is too much,
I am confusing myself at this point.
Don't choose more than three social media platforms because who's got time for
that? What I recommend is to choose one platform and be really,
really good at it. Obviously my favorite platform is Instagram.
That's where I first built my community of fans and followers.
Before I ever launched my online business,
my friend Becky Keen did the exact same thing.
She left the corporate world and then in order to launch her coaching business,
she chose Instagram as the platform to really be active on and even with less
than a thousand followers,
she's booked in over $40,000 in revenue to her coaching business.
At this stage, you don't need a fancy website,
but you can look at getting a simple logo made up for your new coaching business
and I really recommend that you nail your tagline.
This should be one sentence of who you help and how.
This tagline is really important, not just for your social media platforms,
but also in your discovery calls and how you pitch yourself to new potential
clients.
This is also the stage where you're going to decide if you want to create longer
form content that will allow you to attract people who are outside of your warm
network, meaning the people who already know you.
So if you wanted to publish blogs on a website or medium.com or maybe you want
to host your own podcast,
this would be the stage to decide if you want to invest in that type of content,
which will attract more people to your services.
The fifth step is to get seen.
You need to get visible and I recommend to actually get in front of other
people's audiences that have already been established because by now you
probably have one, two, maybe three coaching clients.
You've set yourself up on a social media platform so that you can start building
your brand,
but this is the stage where you want to get in front of other people's
audiences.
So you're going to pitch yourself to get on podcasts or you're going to write a
guest blog for someone's website.
The key is you want to make a connection over to someone else whose audience are
the same as your target audience... Like you just like look away... [laughs]
Now, the key here is when you do your research,
you want to get in front of other people's audiences who are the same ideal
client that you're looking to connect with. So ideally they're not a competitor,
but they're someone who's attracted the quality audience that you want to be in
front of.
So this strategy coupled with your own social media network and maybe your own
version of long form content is 100% the fastest way to start getting those
qualified leads and discovery calls booked in.
This brings me to my favorite call booking tool because obviously as a coach you
need your laptop, Wi-fi, yourself,
but you also need a tool that makes it super easy for people to book in free
calls or paid calls with you.
So I've been a coach since 2016
[magical sound effect]
and I've used a handful of tools since then, including Calendly,
Google Calendar, Book Like a Boss, and today my favorite tool,
which is Acuity.
Acuity is my favorite tool because what it does is allow someone to book a time
in your calendar at the same time that they're actually paying for that time.
So it's like two key features together at once.
Plus my favorite feature is the customized forms that you can get someone to
fill in before they book time in your calendar.
This is really key for discovery calls.
You don't want them to just book up your time,
but you want to ask them targeted questions that they have to answer in order to
book a time with you.
If you liked this video and maybe you want to work together with me as your
coach, well I've got some cool news.
I'm really excited to announce that I am launching a brand new group coaching
experience for go getters like yourself.
So if you're interested in working with me,
head to the link below this video and sign up.
Don't miss my video that's coming out next week.
It is Instagram caption ideas for 2019. You're not going to want to miss it,
so be sure to subscribe and hit the bell too.
To ease and revenue from your online coaching business.
I'll see you in the next video. Okay?
Okay. Okay. Okay.
If you're interested and you think you might qualify, you're like,
sign up and do what? I don't know.