What are some content
marketing statistics that you can use whenever you are building a content marketing
campaign? How do you fuel your content marketing strategy with a bunch of amazing
statistics? How do you get to see that ROI?
Well, my name is Julie McCoy.
I help.
Entrepreneurs and marketers get great.
At content by building the skills systems and strategies that it takes.
And by the way, I host the content marketing podcasts you can find on iTunes.
Stitcher.
You name it, any.
Platform.
That's where my podcast will be.
Search it up ad content transformation and podcast with Julia McCoy.
But today we're going to talk all about content marketing statistics, and I'm going
to enlighten you on how and why.
Content marketing works to truly.
Grow a business the sustainable way.
So let's get into it.
So content marketing is an industry that is growing like crazy.
In fact.
It'll be worth.
$600 billion by 2024.
Oh, what? That's crazy.
Hubspot did a.
Study of over.
13,000 blogs, and I can tell you I have been studying this, implementing it myself.
On our blog.
And it's 100% true.
What they found.
Was that more.
Content publish on.
A regular basis equals more leads.
In fact, a can 2.
To 3 to four.
X the amount of leads you get.
There was two benchmarks they found.
First of all, once you hit.
That 400.
Published.
Blog mark.
Your traffic skyrockets.
It's really true that volume equals results when it comes to content.
Think of it this way to you.
It's one piece of content.
Took a lot of work, right?
But to the algorithm, it's just one piece of content.
You need to have.
More to have better results overall.
The SEO consultants that I talk to these days, we have several inside of my coaching
community.
Over.
At the content transformation system.
The SEO.
Experts that are selling SEO on a regular basis right now.
They are telling me that they're not.
Measuring.
Anything but production for.
The first.
Eight months of putting out content.
So whenever you hire them to get found in Google, create content, grow the content
marketing way, they don't measure anything but production.
The first.
Eight months.
I think this is really brilliant because what it takes to see what it takes to get.
Results.
With content marketing is, simply put, quality and quantity of content.
You need to have both to see results and you can get as much as 126%.
More leads.
Just by blogging.
Versus.
The businesses that are not blogging.
Blogging and SEO is a.
Primary form of content marketing.
Content marketing is creating content to get found.
Usually it's organically.
You're not putting ad revenue on this content, you're creating.
It organically, you're creating more of it, you're stacking.
It, and that brings in traffic.
One reason why I love content marketing and I'll share more statistics with you soon.
One reason why I love it is because this is truly a compounding.
Return on your marketing dollars, meaning you're not just turning your ads on or off.
With money like a faucet, right?
If you're going to turn it on, you've got to put in money.
Content marketing is not like that.
You put in the time, the money that it takes to.
Create a really.
Great piece of content.
But that one piece of content published in the form of a.
Blog on your site can bring you leads for years to.
Come without another design, minus looking into your content and updating it.
But you're not going to be paying every single month for that visibility.
My first business.
Which I sold in 2021, we grew that to.
Over 100,000 visitors per month organically.
And Sam Rush told us that if we were to pay.
For.
Ppc ads, we would be paying upwards of $200,000.
Per month.
For that.
Traffic we were getting for free.
From the blog.
Granted, we had 1200 published blogs.
We had to really put.
Time and effort.
Into our blogs.
But content marketing compounds on itself.
And it returns.
Dividends.
Over time. So some of my favorite content marketing.
Statistics.
80% of.
All Internet users interact with a blog at some point, and.
Consumers are reading 3 to 5 blogs.
Over half.
Of consumers.
Are reading 3 to 5 blogs before they interact with your sales.
Team at all.
You know, one thing we've been doing, we've been testing at Constant Hacker.
As our traffic grows every.
Single month. One thing we've been testing is.
We're trying.
To see if the chat widget.
Interferes with the journey of.
Organic traffic.
And we have actually turned our chat off on certain pages.
It wasn't getting clicked on.
Chats weren't getting started, people were wanting to.
Browse, so the chat widget wasn't getting much engagement at all.
So we just decided to turn it.
Off and we're seeing lower bounce rate.
We're seeing more.
Time spent on the site.
A lot of consumers, they just want to read.
They want to have a reason to trust you.
Remember, trust is now the number one reason why people buy.
Do they trust you if you didn't come.
Referred.
To them by.
A personal relationship.
Which is huge, then how should they trust you?
It's going to take them some time to let them read that content.
Without a million pop ups going off in their face.
One of my favorite statistics ever is this one SEO.
Blogging brings 1,000% more traffic.
Than social media.
And since.
A large percentage.
Of all traffic online starts.
From a search, they're searching for an answer.
To their pain point.
You really want to get found in SEO and you can use your blog to do that.
Blogging is. So much.
More.
Permanent than social media.
Think about it. The nature of social media is you're scrolling, right?
You're getting.
Immersed.
In that content.
What does that lead to?
It leads to.
More immersion, more scrolling.
You rarely, rarely.
Click on somebody's profile, follow and then click their link in bio.
Think about the last time you did that.
If it was pretty rare, then there's an argument.
For why you should build your own platform, a.k.a.
your website.
When you build your website.
And you get found through content marketing coming out from your site, you're building a
stream of traffic that you own.
You don't own the traffic that scrolls Instagram, Tik Tok.
Twitter.
You name it.
You might earn a.
Follow a like.
But be careful.
A lot of that is vanity metrics.
I recently heard of.
One influencer getting a million views per video that can't pay her bills.
That's not fun.
Don't be that.
Person. Content marketing works.
And today we're talking about the statistics, why it does.
And if you're thinking about getting found on being the.
Other search.
Engines, well, Google still holds the monopoly of.
90% of all search traffic.
And in their.
Guidelines, they've actually laid it out pretty clear that quality content in and of
itself will influence your ranking more than almost anything else.
Personally, for me, for ten years.
I haven't ever sought out a single backlink.
Haven't ever done code outreach.
You can do that to get there quicker.
But I'd rather not.
I'd rather just create content, put it out, and then step away at 2 p.m.
to hang out with my baby.
So I just am consistent and I know how to create content that gets found, that gets
ranked.
And therefore I just rinse and repeat.
And it builds my brands almost on autopilot.
And whenever it comes.
To the. Sales part of this.
Right, like how does this influence sales?
70% of businesses said that organic SEO gives them better results than PPC.
It was found in multiple studies that ad.
Clickers people.
Clicking on the PPC ads in Google Pay per click.
The people clicking on those ads have a.
Low purchase.
Intent and sometimes a low budget.
But the people.
That are browsing the organic search.
Results to see who.
Has.
Earned that ranking.
You have to earn that.
Ranking right.
The people clicking on those organic.
Search results.
And skipping the ads have a.
Lot higher budget.
We saw this in my writing agency.
We see it to it Content hacker.
We see people buy.
Products and services worth.
Thousands of dollars, sometimes inside of just one week of finding us.
So we definitely see that the the intent of somebody.
Clicking the organic search result.
You can get an incredible buyer.
Oh my gosh.
With a budget in the tens of grands from somebody.
Scrolling those organic results.
Don't forget that whenever you go to.
Pitch content marketing.
To your clients, if you're selling this to your clients.
Or if you're going to do it for yourself.
It often feels like a ton of work to sit.
Down and create a long form blog, for instance.
From start to finish.
But whenever these concept pieces start to go out, you know, and you're consistent at
it, right? Remember what the SEO consultants are doing.
They're not measuring anything but production for the first eight months.
And remember that volume matters.
2 to 4.
Blogs published per week.
Offers.
The highest results.
12 blogs.
Per month is a great benchmark to.
Pitch if you're pitching a client on content.
Marketing.
That gets a lot of fresh content out, gets them on.
A great start, and you're.
Going to be in the best position to earn that.
Traffic leads and return that you see in all.
These content marketing.
Statistics. What's interesting in the B2B space products, you name it, buyers say that
content.
Really.
Influences their decision.
In fact, the statistic is as high as 95%.
What? 95% of B2B.
Buyers.
Say that they see content as a reason to evaluate and judge that product.
And 71% of B2B consumers.
They are.
Reading content.
Throughout their buying journey.
Just maintaining an active blog gets you.
A 434%.
Increased chance of getting indexed.
In the search rankings versus.
A business that's just not blogging at all.
In B2C, almost.
90%.
Of B2C.
Marketers now are.
Using content marketing.
Why? Well, more than 50% of online shoppers.
They're reading 3.
To 5 blogs in that.
Buying journey. And over 70%.
Of.
Content marketers are using a keyword research tool.
I can tell you that I do every day, because as I've talked about in another video, is
blogging dead? If you don't have data, what are you even doing?
So keyword research and the keyword research tools.
Out there like Sam.
Rush mANGELS, Keyword Finder, you know, they really.
Give you the data and the insights that you need.
To be able to drive profitable content creation.
The top two most popular content types for B2C organizations.
First are blogs and then email.
And I can tell you these are the two content types that I prioritize the most above
anything else.
Sometimes our social media is just to stay current on social media and look good.
That's it.
Because content marketing works.
So much better than social.
Media marketing.
To get qualified buyers.
Again, you're reeling them in on your site, your.
Platform, and they can't hop off right and consume a bunch of other unrelated content.
They're staying on your site.
They're learning about you.
Your product, your services.
This is why in another video I talk about the basics.
Do you have who, what, how?
Why are you.
Talking about your story?
Are you talking about the.
People that you're supposed to.
Be talking to?
Are you talking to your market?
Are you sharing why you're different.
Why.
You are different than the other companies out there?
And are you sharing.
How you do what you do?
Are you sharing the process?
Are you clear on that too?
So content marketing statistics.
Across the board, they.
Show that quality, quantity and consistency.
Are really your three markers.
That will drive you to success.
Whenever you are getting serious.
About content marketing.
And by the way, I have over.
100 content.
Marketing statistics that we.
Update regularly.
You can go check those out at the link somewhere around this video, the description
of the pen comments.
So go read that blog.
In full for the.
100 plus.
Use these whenever.
You are.
Selling your clients on these services.
Or to reinforce in your own mind what works whenever you are embarking.
On a content marketing campaign.
And good luck, good luck to you.
If you want to keep getting.
Inspired about content marketing and learn why it works and how it works, please be sure
to subscribe.
To my podcast, The Content Transformation Podcast with Julie McCoy over at iTunes.
Stitcher.
Spotify, you name the.
Platform.
We are there, so go look it up.
Content Transformation System Podcast with your host, Julie McCoy.
Thank you so much for watching this video.
Be sure to subscribe for more just like these.
I can't wait to continue helping you.
Right here around.
On my channel.