Hey there! My name is Tyler and I'm the Director of Web Strategy here WebFX.
People ask me all the time...'Why isn't my website driving leads?' Well I'm here to
give you an answer to that question and also some tips to help you convert more
visitors and grow your business. You might think that you're ticking off all
the right boxes. Your site looks great. You have some cool photos. You got a list
of all your products, your services, and all the important information about your
business. But you might be missing out on some crucial elements that will help
your website stand out. One of the very first things that we always look at is
whether or not your website is getting valuable traffic in the first place. If
your site isn't seeing results from organic traffic, you need to add some
search engine optimization or SEO to your strategy. There's no point in
improving the finished product if you don't have visitors coming to the
website either way. Your website might have great content but are you
optimizing your content so that it shows up at the top of the search results for
keywords relevant to your business? SEO can help your website get found
organically in the search results. There are a lot of different aspects to SEO
and it requires a lot of research. You can run an SEO audit on your site or you can
of course hire a company like WebFX to do it for you and figure out why your
website isn't ranking. We actually offer a free SEO checker on our website to
help you figure out how you can optimize your site. To find it, just google WebFX
SEO checker. For your SEO strategy, it's important to make sure that the site
content is using the right set of keywords for your business. For instance,
if you run a bakery targeting the keyword cake will likely be too
difficult and is not likely to get you a lot of business. On the other hand, if you
change that target to order wedding cakes in insert your city and state,
you're gonna be a lot more likely to get better results because it's easier to
rank for and people are closer to making that purchase. When it comes to SEO, there
are a lot of technical aspects that can really be holding you back. One of these
roadblocks is your site's page speed. A slow page speed is bad for your user
experience and your site's ranking. I'm sure that you can remember a time when
you saw an ad or search result that seemed really
interesting but took forever to load. Would you stay on that page and wait?
Most people definitely will not. Google offers a free PageSpeed Insights tool
that can help you solve your PageSpeed issues. So, let's say your website is SEO
friendly. You've got the traffic, people can find
you on Google, but are they able to contact you through your site? A great
way to earn leads on your website is to make sure that you do have a contact
form. If you already have one and you know how it works, here are a few ideas
for making it easier to use. Look at the fields in your form and see if there are
any you can get rid of. Do you really need to know their pet's name or their
parents' home address, or could you just gather their email and phone number and
use that to contact the lead? You don't want your users to have to look and
search throughout the website to find a way to contact you, so ask yourself, "Is
your contact form easy to find and does it tell users what they're going to get
from leaving their information?" The easier your form is to find and use the
more likely people will be to use it and of course the more leads you'll generate.
Sometimes it helps if you tell people what you want them to do. Do you want
people to sign up for your weekly emails? Do you want them to purchase a new service,
read your blog? No matter what you want people to do, make sure that your call to
action on your website is compelling and noticeable. If we go back to our wedding
cake example, if your bakery wants people who are interested in ordering a
wedding cake to sign up for promotional emails, you might want to include a
pop-up on your site that asks for people's emails and tells them about the
benefits of doing so. My final tip to you for getting more leads from your website
is remembering to target people at every step in the buying funnel. Create and
promote content that educates people about your business, but also make sure
that you have content that tells people about what your company offers. Once
someone is ready to make a purchase, have content prepared that affirms their
decision to go with your company. After implementing all the strategies that
I've talked about in this video, remember that your improvements are gonna take
time. You might have optimized your website but it can take a few months
before we begin to see significant results come in. If you're looking for an
expert to help with driving leads for your website, WebFX is here to help.
Give us a call to find out how our team of digital marketing experts can help
grow your business.