- Welcome to The Journey,
and today we're gonna talk about
how to use social media to build your personal brand.
Hey, it's Emma over here at GoDaddy Social,
I'm our local outreach manager.
And today, I'm really excited to be joined
with my co-host, Justin Nealey.
Hey Justin, what's up?
- Hey Emma, how are you?
- I'm good.
- We're actually gonna use a real-life use-case.
We have an employee, Isaac Irvine.
- You didn't tell me this.
- Surprise.
- Oh my gosh.
(laughing)
- Isaac Irvine is one
of our basically personal brand gurus at work.
And we're gonna check out some
of the things that he's doing
and how you all can use it in the real world.
Ready to get started?
- Absolutely, let's do it.
- Your personal brand is really just your reputation
or what people think about you.
And we're gonna use Isaac Irvine to kind
of demonstrate some of these qualities.
So when we figure out what that personal brand is,
the most important thing is trying to figure out
what you wanna be known for.
What sets you apart from everyone else.
So looking at Isaac's profile,
what do you think he's all about?
What is he trying to,
what is he setting himself apart for?
- Okay cool, yeah.
So I was just glancing at this,
I get the very like,
he's deep rooted in being husband and dad.
80's kid also.
Really proud of his position over at GoDaddy.
And he loves talking about internal communications.
And I see a lot of positivity
in the posting too, the voice.
It's very uplifting.
- Right.
He really talks about his family is what's the backbone
of all he does.
So a lot of the videos he does
and things he talks about is about his family
and him being a dad and helping them out
and really setting himself apart that way.
So at the end of the day
that's what he wants to be known for,
just a rad dad that's tattooed up,
that likes Star Wars and likes to be with his kids.
- And I got that impression when I met him in person too.
- Yeah.
- So this really lines up,
the personal brand online
lines up offline.
Is that a really big important thing you think
when it comes to businesses and-
- You have to be consistent, right?
- Personal brands?
Yeah.
- You gotta really show the real you.
So it's super important to be consistent with it.
So what's the biggest part of social media?
What do you think the biggest driving factor is,
why do we have social media?
- Well one of my favorite things,
and I think while it has existed to this day,
is that offers us a two way street,
a two way dialogue.
- Right.
- So you can give, sure information about your brand,
how you wanna run your business,
what makes you, you.
But you can also have a conversation
then with your target audience.
- Yes, absolutely.
- So you build that rapport
even before they come into your business,
while they're at your business,
after they've left your business.
And that to me is what makes social media so exciting.
- Yes.
- Really embrace the social.
- Right?
Social media is about being social.
Like we have to have conversations.
What I see a lot of people do,
really with building their personal brand,
they try to make it all about me, me, me, me, me.
- Oh my gosh, tell me about it.
- They don't actually just talk to people
and say hey that's really cool,
I like that shirt,
or hey I had ice cream there
and start that conversation.
If you could look at Isaac Irvine's Twitter here,
you can kind of see all the things that he's retweeting
and commenting on and liking.
And really just having that conversation, being engaged.
It's crucial.
And a common misconception about a personal brand
is it's not all about him.
It's not all about that person.
It's about how he helps the community
and those that he's trying to serve.
- And you can see that with what he's retweeting too
on Twitter.
It's also things that are relevant
to his personal brand,
but it's not him just pushing this content out there
as original content.
It's like hey, I read this super,
great article that is relevant to what I'm about
but it's by this guy named Bob.
So that also builds potential relationships
with other people in the industry,
which is just a domino effect
for potential success.
I love that.
- And it's really awesome too, to build those relationships
because there are people that
will help you build that community,
and that you can compliment.
- This also works really well in your personal lives
or dating lives.
Like make it a conversation.
If you just sit down for dinner
and you just talk about yourselves all the time,
you're not getting that second date.
- All right, I'm getting dating advice, I love it.
So with social media and personal brand,
like yes you wanna have those conversations.
You also wanna create your own content
or just let people into your life.
And I love Instagram for that reason.
Instagram stories is fantastic to just go
quick little 10 second video
of cool this is my day or here's what I'm doing,
and help people really relate to you
and just open up.
- I'm a huge fan of Instagram stories.
- It's all about the gram.
- I love it.
- Cool, so you have this great understanding
of using social media for your personal brand.
And the next step is really to just experiment.
Figure out what you can do
and kind of go beyond just staying in your comfort zone.
It's really easy to just be a thing
and just post random pictures of yourself all day.
But like if you check out Isaac's Instagram here.
- Yeah, I just pulled that up.
- He's got a lot of random stuff.
- There's a ton of variety.
- So really what catches your eye
when you look at his profile?
- Well I instantly wanted to have a good chuckle
'cause I'm seeing him in a Santa Claus outfit.
And I wanna click on this just because
what could that caption possibly be?
- And Santa Claus in April, all right.
- Oh well, when you forget your hoodie at home
and grab a jacket you have lying around
to warm up and it fits perfectly.
- He really is living his best life
and showing people how he's living that best life.
- Definitely.
I see that.
And you're right about experimentation
when it comes to your personal brand on social media,
it's not like one size fits all,
here's your guidebook,
just follow that, you'll do great.
No, you have to do trial and error.
Check the analytics and metrics and see what works.
- And what works for Isaac may not work for you
or whoever else with a personal brand.
You gotta experiment with video, with captions,
with images, with storytelling,
with Instagram Stories,
go on and have conversations on Twitter,
maybe check out LinkedIn.
Whatever is relevant to your brand.
Try it out.
At the end of the day you'll figure out it works,
awesome keep going,
and if it doesn't,
scratch that off to not do in the future.
- Yeah exactly.
'Cause his audience is unique to him.
It's personal.
Hey look he went to Voodoo Donuts.
- I'm hungry.
- Justin, thank you so much for coming in,
this was super helpful,
very personable.
And if you want more videos like this
subscribe to our channel.
Look out for what we've done
and what we're gonna do in the future.