And that is the, the new car, the concept car that was unveiled at
CES.
And basically I'm going to talk about how it was a genius business
and marketing move, but before we do, don't forget to hit the bell
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So let's get into it.
So we're trying to quick new a video style here today to, um,
basically talk about some of the trends that are going on right now.
So, uh, CES 2020 happened recently, and one of the things that stole
the show was the Sony vision S and that's a concept car where, um, it
was really well designed.
But the funny thing is the car wasn't even the main thing.
So.
Before I even go into, uh, talking about it in more detail, what it
reminds me more of is the cyber truck.
So the Tesla cyber truck was unveiled with a lot of fanfare.
So you had Ilan mosque, you know, it was well designed and it had a
lot of different features to it.
Um, and it looked like it was from the future.
And, um, it, it came up with a lot of fanfare.
It was a decent price.
And, um, it looked like it was a car from the future, and that's why
it got so much press in the first place.
So Elon Musk is a master of PR and marketing because.
The truck's design is very remarkable.
The other thing too is that, um, look, it has.
Those, they're supposed to be break, break proof, um, sort of
throwing steel balls at it, but really quick.
And then also it's very affordable too, right?
So, and it has the whole Tesla kind of brand behind it, so they know
what they're doing there.
And that's why, um, I've been believed Tesla is the most valuable
car company now in the United States, and it's been a long, hard
slog for them.
So talking about the Sony vision S here, so.
Why was it such a smart market move?
Well, first things first, it's actually not a car that you can go
out there and buy.
Sure.
They designed it, but at the end of the day, the really smart business
and marketing move that Sony is pulling right now is this.
They are trying to sell the shovels during the gold rush, so they know
electric cars are going to take over the world.
So they want to be the first to sell all these different tools to
these electric automakers to make their lives easier.
Because.
These electric automakers, they don't necessarily want to build all
the stuff that's in, um, you know, the car of the future.
So Sony, as an example, you know, I'm looking at the vision S page
over here, but there's a lot in here in terms of entertainment.
They have TVs.
So Sony builds really good headphones.
They build TVs, they build the PlayStation, they have a lot of
stuff in here.
So in terms of safety, they have the best cameras in the world.
So we actually use Sony cameras when we're shooting videos.
Uh, when we think about design, um, well, look, they've been around for
a while.
When it comes to electronic design, they're pretty good at it too.
They, when you think of valleys, you've got to have entertainment in
the back, right?
And, and TVs are going to get cheaper and cheaper.
So they're going to sell all of those items in there.
Um, and basically, you know.
Say, Hey, you know, if I go to Tesla or if I go to Toyota for
example, look, you guys make the car, we're not experts necessarily
at the car stuff, but all of the electronics that you want inside,
we're going to tell you all those components.
And little by little, you add all those pieces up and it ends up
being a lot of money.
If they become the supplier of choice for a lot of these car
companies, uh, during this gold rush, well, what's going to happen
is they are going to be able to increase their market cap.
So.
It's a really smart business move and it's really good marketing
move.
Um, business move wise, you know, obviously they're, they're thinking
about the future here, but marketing wise, the way they wanted
to market this in the beginning was, Hey, you know what?
We're going to go to the world's largest electronics show and we're
going to cause a buzz.
We're going to show them a car.
Um, and it's easier to explain all these, all the things that they
want to sell.
In, in the context of a car, a concept car, basically saying, Hey,
look, we're going to show you all our products inside of the car.
We're not necessarily going to sell you the car.
So right now I'm looking at, um, you know, all the different
features in here, so they have adaptability.
So it's connected to the outside world.
Um, you know, it's, it's, it's basically, when I think about it,
it's similar to like, uh, you know, I drive a Tesla.
And, um, you know, it's constantly adapting.
It's, it's looking at my surroundings.
So when you think about cameras, it's, when I think about autopilot,
it's looking at the, the lines on the side of me, right?
To kind of, um, help with the autopilots looking at the car ahead
of me.
And it's kind of steering that way.
Um, so it's going to help with that.
And it's updatable system too.
So I think of my car almost like an app.
It's constantly being updated with new firmware all the time, and
that's how it got a autopilot added to it.
Um, I'm looking at the entertainment section over here.
Um, look, they're good.
So, so he's really good at audio as well.
Uh, they're really good at screen.
So the, the business lesson here is.
Think about what you're actually good at and stay in your lane.
That's what Sony has done historically over the years.
They've always stayed around electronics, but they haven't tried
to go into too many different, uh, areas like electronics is what
they're like.
Cameras.
Again, they're good at audio equipment.
They're good at, they're good at audio equipment are good at
computers as well.
They are good at, uh, I'm just looking at the screen over here
again and just kind of doing it.
Um.
Okay.
So these things I talked about already to oval sensing, driving
assistance, advanced camera monitoring, system, driving,
monitoring, um, there's a radar as well, right?
So all of these things, it's just, when I think of the, the car of the
future, and Sony is well capitalized to take advantage of
this.
The crowd, the future is basically, you're, you're just, you're driving
a full on, uh, electronic system, right?
So it's, it's like a.
You have, again, I think it's an app.
Like you have a central computer controlling everything, and then
you have all these electronics around unit cars, battery powered,
so electricity.
Um, and then you have, you have good speakers, you have good
cameras, you have good entertainment, and that's
everything that you need.
Okay?
So again, when I think about the, when I think about the gold rush,
okay, is another business.
This listen to here is if the gold rush is happening.
You capitalize on that trend.
This is like when crypto currency was going crazy and everyone was
talking about it.
It was going crazy all over the news.
Um, you jump on that wave, right it, you know, if it makes sense for
you to jump on that wave.
Now somebody is like, Oh, this is going to be a wave, but we're going
to jump all the way, but we're not going to try to do electric cars
like everyone else is doing.
We're just going to build the shovels.
And this is very similar to the gold rush.
And they do, you know, they, they marketed it in the right scenario
to the right people, consumer electronics show in the right
vehicle as well.
Literally, no pun intended, but, um, you know, they chose the right
medium to market in.
So, um, that is it for today.
Let me know in the comments what you think about the vision S and
house Sony went about marketing this because.
At the end of the day, there's like a, you know, they like, they kind
of, I wouldn't say it's a bait and switch, but, um, it was a very
positive way of marketing them.
And I think it's very smart marketing.
Let me know what you think of the concept.
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