(gentle music) - Twitter is coming out
with a new shopping feature.
Could this be the next best thing for your business?
Stick around until the end, because in this video,
I'm gonna break it all down for you.
Hey, everyone, it's Rimi from HubSpot,
welcome back to the channel.
So earlier this year, Twitter decided that it wants in
on the social commerce fund.
So, like Instagram and Facebook,
Twitter wants to now also allow its users
to easily shop through their platform.
They slowly rolled out this feature
to a handful of brands in the US,
so you might've noticed that some brands now have
shop buttons on their profiles.
As businesses showcase their products in tweets,
customers will be able to see the product's name,
the shop name, the product price and the shop button
that they can click on, which will then redirect them
to the landing page to purchase.
Now, they haven't announced yet when this feature
will be rolled out for everyone to use,
but I wanna give you guys the tools that you need
to prepare so that you're ready to go once this happens.
First things first;
if you aren't too sure how to go about using Twitter
for business, then you're in luck,
because I have a free guide all about how to use Twitter
for business and turn those followers into paying customers.
This guide will be super helpful,
because it's gonna teach you how to navigate
your Twitter analytics and everything that you need to know
on the backend of your business account
in order to set it up for success.
You'll get a better understanding of how Twitter ads work,
how Twitter impressions work, engagement rights,
all that good stuff; so make sure to download it,
I'll have the link to it in the description box below.
So let's talk about how you can prepare your account
and your followers for when this new shopping feature
arrives.
Let's say that you're a haircare brand and you wanna sell
your hair products once you get access to this feature.
You'll first wanna get a better understanding
of what your followers wanna see or buy from you,
and the best way to do that is by asking questions;
asking them things like
what their current hair routine looks like,
what are they using to fight frizz?
Or what are they using to help promote new hair growth?
From there, you can start showing off your brand's products
and how they are the answer to all of those questions.
After you get some responses from your followers,
you can post before and after photos, reviews
or the science behind why your products will be so effective
in helping them achieve the hair of their dreams.
By using this marketing technique, you're not only teaching
your followers more about you and your brand,
but you're also learning more
about how you can better serve them.
Once you've gathered this data from them,
you'll have a better understanding of what products
to promote first once the shopping feature becomes
available.
Twitter has over 211 million global users,
so this shopping button will definitely be a hit,
so the time to prepare is now.
The shopping feature should not be
what you heavily depend on to make sales,
but since everyone will be using it when it comes,
you can use this time to build out a strategy,
experiment, engage and grow your following.
If you wanna learn how to build out
a successful social media strategy,
then make sure to check out this video right up here.
A Twitter blog post released back in July stated,
"We are in very early explorations,
we're excited about the potential of shopping on Twitter
and eager to learn more as we go."
This lets us know that for now,
Twitter is still testing out this feature,
via the few brands that have access to it,
to see how people respond to it.
Since this feature will be available to use
in organic tweets and not just ads,
you can expect to see everyone taking advantage of it,
no matter the size of their business.
By adding the shop button to their platform,
Twitter will potentially be helping brands
drive more clicks to their websites,
and I think it'll be a great addition to their platform
since it's basically the last app to add
a shopping feature like this.
If they decide to roll it out to the public,
my guess is it'll be here sooner than we think,
most likely in 2022.
Do you plan on using this new feature for your business
once it becomes available?
Let us know down below in the comments.
I really hope you guys found this video helpful,
thank you so much for watching and we'll see you next time.
Bye!
(empowering music)