Hey guys! Big news in the Pinterest world for everyone who has been waiting for
Rich pins issue to be fixed for everyone who was asking why you cannot add pin
titles to your pins scheduled via Tailwind scheduler this video will bring
very good news to you. Hi! I'm Anastasia of AnastasiaBlogger.com and I share my
Pinterest tips on this channel every Thursday. If you want to see more videos
like this one and then subscribe and hit the bell button to get notified when I
publish my new Pinterest tutorials the first news is going to affect everyone
on Pinterest so I will start with the situation with pin titles and Rich pins
on Pinterest if you joined Pinterest in the last four or five months you most
likely tried to verify your site in the same period of time and you most
probably had an issue with Rich pins. If you go to Rich pin validator and try to
validate your site it will show you that everything is green and everything works
but when you actually go and look at your pins it will show that you don't
have any pin title if you look at the home page of Pinterest and just scroll
down try to look at all of the pins and you will see that some of them have this
bold text under the pin and the others don't. So the ones that have the bold
text under the pin they have the pin title the ones that have no bold text
for example, like this pin they don't have any pin title so these websites
have issues and most of the times the the issue is on the Pinterest side I
will tell you soon enough in this video why if you have this issue with Rich pin
you can probably ignore it from now on. This issue has been confirmed by
Pinterest support as something that they have been working on for months and they
never gave any specific deadline as of when they will so resolve this issue for
all the sites but a couple of months ago most of us noticed that Pinterest added
a new field to all the pins that is editable field its title field so if you
click on this icon to edit your pin you will see a new field
it's called title field now it might be not new for you if you joined
Pinterest recently but Pinterest is a platform that has been around for over
eight years and after I think even nine years and only now Pinterest added this
editable field for adding pin titles and that was the first sign for me that
Pinterest is not actually trying to fix Rich pins issue they're trying to
replace that functionality with something that users could control
manually and the good news is that now you can add it and add pin titles to
your pins when you're scheduling them on Tailwind as well. This news is the best
for you if you own a website that has been affected by this issue with Rich
pins and in the last couple of months you've been struggling to get them fixed
Pinterest support wasn't quite helpful they were just saying that that's an
issue and we know about it and you had to manually add every pin title like I
showed you by editing the pins on your Pinterest account that wasn't very time
efficient because if you wanted to repin each of your images to multiple
boards relevant to the pin you would have to do this manually and edit each
title and now you have a chance to schedule your pins through Tailwind like
everybody else who had no issues with Rich pins because you can now add your
pin titles right here inside Tailwind for every pin and you don't have to do
it for every pin like I'm doing it now because when you're saving something
through tailwind you can schedule it to multiple boards if you're not quite
catching what I'm talking about now, you probably need to take my tailwind course
or at least watch my youtube tutorial here on this channel I will give you
both of these links above my head in the top right corner so you can check out
what I'm talking about when I say you can save a pin with intervals to
multiple boards and when you do this you basically will just need to give your
pin title once we give you a pin title and pin description and then tailwind is
going to schedule this for you to multiple boards. This news about pin
titles available in Tailwind is also great for those content creators who
like me for example are also trying to promote pins linked to their YouTube
videos so I always make videos here on YouTube and I create at least one
pin or usually even more pins linked to my videos but the issue was with YouTube
that even though I claimed my YouTube account on Pinterest you can do it in
your account settings let me just show you quickly so inside your account
settings you can claim not just your website but also Instagram, Etsy and
YouTube. So I have claimed Instagram and YouTube and supposedly this should also
enable your Rich pins for both of these platforms but that didn't happen and I
contacted Pinterest support I asked Pinterest support why my YouTube videos
don't have any pin titles because I was trying to repin them using Tailwind
scheduler and Tailwind at that time didn't have that functionality that
would allow you to add these pin titles. At the time Pinterest support told me
that rich pins for YouTube or Instagram and other accounts that you can claim is
a Beta feature so well, it works as it works and you have to just live with it
so what I had to do I basically had to create these pins manually on Pinterest
and then when I rescheduled them with tailwind I just ignored the pin titles
see this is a pin for example that is linked to my YouTube account and I
scheduled it with tailwind so the first version of the pin that I saved on
Pinterest it was saved to another board and that particular pin had the pin
title because I added manually but I didn't have the patience to go back and
edit the titles for all of my pins so it was pinned without any pin title on
Pinterest and I basically had to leave it as it is or I would have to manually
edit each of these pins after they have been published on Pinterest that problem
is now solved as well because inside tailwind scheduler you can have links to
your YouTube videos let me see if I have one yeah and so for youtube videos you
also can change your PIN title and it will be scheduled with the correct title
let me just test if it's gonna work pin it now
let's see if it's scheduled if it saved this pin with a correct title yes
so exactly now it saves everything with pin titles because I'm forcing it
through Tailwind to have a pin title and the description is also there inside
Tailwind the same applies to your Instagram and Etsy accounts if you had
issues with rich pins and you were not able to pull your PIN titles from when
you're scheduling pins through Tailwind now this issue will be solved but I have
to make a little note here I recommend you to do in the next few days is go to
your Tailwind schedule and if you actively use tailwind and check how your
pins are working right now at this time because you might notice that some of
your pins will have empty titles and you can add it and fix this for example for
this YouTube videos like I told you we didn't have this functionality before I
scheduled this pin long before this functionality was enabled on tailwind so
this pin title is empty I found a couple of pins on my account that I repinned
something from my other blog and for whatever reason I'm not sure what kind
of glitch is this it happens that tailwind is fetching
instead of the full title of this blog post it's fetching just one keyword that
probably is an important keyword that you can see in the description of this
on this of this pin but you can basically you can just find all of the
pins that you have with this issue's and fix them you might not even have any
of this issues but I found that those pins that I saved from my other blog had
them it's important also to note here that you don't have to go back now and
search through all of your pins that you saved on Pinterest previously before
this pin titles feature was available because like with all the changes on
Pinterest they go into effect when they are rolled out and so this shouldn't
affect your old pins and you don't need to waste your time editing all of your
old pins that didn't have pin titles now I will invite you to check with me this
Pinterest as you quick tip article on tailwind blog it
was written by Alisa Meredith from Tailwind team and it was published a
couple of days ago right when this feature on tailwind appeared I always
talk about it inside my Pinterest SEO Traffic Secrets course and now I will
share it on YouTube as well in my opinion the biggest ranking factor on
Pinterest in terms of keywords is your pin title and of course the board the
title of the board to which you are saving the pin the pin description is
the secondary factor in this hierarchy of ranking factors for Pinterest and it
I was actually pleased to see in Alisa's article that she says that pin
title is used by Pinterest in determining when to display your pin in
search and in related images and she says it's a key to Pinterest SEO and now
I'd like to talk over a little bit about this paragraph previously when you
didn't enter a title manually on Pinterest they would pull your title
from Rich pin data if you had it or it would pull the first part of your
description to form a pin title now all pins must have a specific title so what
Alisa now on we will all have to basically add
this pin titles manually and it doesn't matter if you have rich pins working
correctly or they're not working for your site we'll all have to edit our pin
titles manually either on Pinterest or using tailwind scheduler I actually
tested saving some pins from my site and at the moment when I'm recording this
video rich pins are working fine so it means that they haven't been disabled
rich pins haven't disappeared from the platform but I I wanted to make sure
that I understand correctly this lines here and I asked Alisa in one of the
Facebook groups for people for Pinterest marketers and people interested in
growing on Pinterest I asked her to confirm or to clarify what did she mean
here or maybe she had some insight from Pinterest why does she say
moving forward rich pin data will not be pulling the pin title
and actually she confirmed on that Facebook group for me that Pinterest
might be still showing this rich pins data and they might be still working and
we will see when this changes will take effect she doesn't know when exactly
this will happen but we should read this this lines in a way as as I said that at
some point really soon rich pin data will stop fetching pin descriptions for
everyone even if you if they were working fine for your site you have to
be prepared that you will have to start adding them manually now a few more
notes about pin titles now that we're talking about them since we are going to
edit them manually you need to know how many characters you have so it's a
maximum of 100 characters for the pin title but usually only the first 30
characters are going to show up in the feed so you want to make sure that you
have you have your first 30 characters include the skewers the focus keyword or
explain exactly what people should expect from the spin it's interesting
that Alisa is is telling us here that we shouldn't repeat the same text on the
pin title as you have in inside the image right the text overlay doesn't
have to be exactly the same as in your pin title because pin title is supposed
to add information that might encourage people to click but at the same time
it's important that she noted here you don't want to use clickbait tactics so
you don't want specifically to use the word click in your pin titles because
Pinterest that's important can even detect this and this can hurt your reach
on Pinterest so if you want to ask overall my opinion about this new
changes on Pinterest I am very excited about it
in a very positive way because I have students in my course I deal with people
who are struggling through this rich pin verification and enabling rich pin
process for months and I'm not gonna say that oh my sites are fine and rich pins
are working for me so I don't care about the others
because I work with a lot of clients and students in my course and that affects
their accounts so now I'm really happy for all of the people who had issues
with rich pins because now this issues are not important I like the fact that
people who have newer website or just recently verified on Pinterest will not
feel discouraged anymore about the fact that those older competitors older sites
that were lucky to enable the rich pay in six months or earlier on Pinterest
have this advantage of not having to edit every pin title manually now you
can do the same as everybody else you can add your pin titles to the Tailwind
you can add them manually you can do everything the same way as any world
older website on Pinterest I hope this video answered a lot of your questions
and now you know why rich pins are not working for your site and why you should
be ok with it you also know how you can make sure that
you do have pin titles for all of your pins and it doesn't always mean more
work for you because with tail when it can be less work if you use board lists
and interval scheduling and if you found this video helpful then give me a thumbs
up subscribe and hit the bell button for notifications and check my previous
tutorials here and there and learn more before the new tutorial comes up on my
channel next Thursday. Bye!