It is my pleasure to have Rex from TVB,
to share with us today, the new influence of cloud
and technology have on their business.
Rex, could you introduce a bit about yourself to us?
Sure, I am currently leading a team that
specializing on DevOps and monitoring.
We mainly focus on new services in TVB,
including over-the-top (OTT), such as MyTVSuper;
short video services, such as BigBigChannel;
e-commerce services, such as BigBigShop.
We also focus on overseas OTT business, such as TVBAnywhere.
We also work on redeveloping our internal systems.
We saw that there are a lot of new services
launched onto the market.
How did technology help throughout the process?
Technology is very influential, especially in Media industry.
As the mobile devices such as tablets,
smartTV gain popularity.
The experience of television and short video
watching has changed completely,
including the behavior of watching televisions.
Furthermore, streaming, DRM and cloud technology
have developed rapidly in recent years.
These technologies provoked the innovation and development
of business and new media.
As such, technology is vital in the media industry.
I heard you mention “user experience”.
I know that TVB has launched
a new user channel recently.
How do you incorporate customer experience
into your product development cycle?
As we are in the media industry,
we directly serve our end users.
Whatever product we provide with,
customer’s feedback is crucial towards
our product development.
Customer experience is one of the most important components.
In terms of customer experience, it’s essential that
how our customers interact with our programs.
For example, Miss Hong Kong used to be a one way interaction.
We only had judges for the election.
However, we incorporated public voting into
Miss Hong Kong several years ago,
allowing directly participation of our user
into our programs.
The watching experience of user changed.
We also incorporated new features
For example, we provide a 3-hour time period,
for users to review our programs.
We also included a huge amount of content,
including most of the programs in the past decades.
This allows users to view our content whenever they wish to.
Recently, we are also working on BigBigShop,
a short video platform.
Actually, BigBigshop is an e-commerce platform,
it allows our users to complete their purchase conveniently
when they are interested in
some products featured in our programs
And with the lowest price.
Television watching is not a one way interact anymore,
our users can involve more,
and even purchase products through our platform.
These are the initiatives we are working to improve
the interaction between our users and our production,
and then create a unique
viewing experience for our audience.
As an audience of TVB,
I also felt the changes in recent years.
Can you also share with us some of the innovation in TVB?
Are there any elements in Machine Learning
or Artificial Intelligence?
TVB is majority focused on the Media Industry,
which implies huge amount of video processing.
I can give you some examples.
One of our focus is big data.
We are in the video-related businesses and services.
As we have a storage of programs and video
for the past decades.
We are wondering what’s customer feedback on our content.
Therefore, we utilize big data to process and analysis
the user feedbacks on them.
That allows us to know when and what content our user prefer.
And then we can provide with a better user experience,
and improve our future programs.
Which also facilitates our production team,
to easily identify the strength and weakness of the programs.
Another technology that we have been using is Face Recognition.
Face recognition is a proven technology,
also it’s a key part of our services.
As we can utilize it to category and sort
our massive storage of videos,
Allowing audience watch some old films and stars,
in some particular programs.
Technology helps improve TVB’s operational efficiency.
TVB invested a lot of resources in
these new approaches and business.
How does the management support these initiatives?
Management is very supportive towards our new initiatives.
As we are working in the media industry,
innovative is crucial towards our development.
And status-quo is detrimental.
It’s necessary for the management to support it.
Our leadership culture also changed a lot alongside.
Our increase in involvement in online platforms,
such as OTT.
Our management has developed
a deeper understanding towards technology.
That means they are very clear about
online platform, OTT platform, trends in the world.
The management will also participate in
our shows and exhibitions.
People might think that media and technology
should be closely connected.
However, actually they are rather distant.
Previously, video processing, production and filming,
are rather distant from IT.
It is only since the recent decade
have technology and media increasingly connect.
TVB is a company with 51 years of history with
professional production skills and experience.
And we have adapted and incorporated swiftly
with technology in recent years.
Thank you Rex for spending your value time with us today,
sharing your journey of leading TVB to incorporate with innovation.
Thank you.