In this tutorial, I'm going to show you how to drive more website traffic from Facebook
groups.
Facebook groups are great since they provide you with a pool of like-minded individuals,
are excellent to establish yourself as an expert in your niche, and are perfect to understand
the underlying struggles and desires of your ideal audience.
Also, click the link in the description box below to download a free spreadsheet with
the 100+ best Facebook groups to boost website traffic.
So let's get into how to get traffic to your website from Facebook by using Facebook groups.
1.
How To Find Facebook Groups Worth Joining
Want to join Facebook groups to skyrocket your blog's traffic, but don't know where
to start?
Here are some pointers to find Facebook groups worth joining:
Search for specific keywords related to your niche.
If you’re a blogger, for instance, search for keywords like ‘blogging’, ‘digital
nomad, ‘online entrepreneur’ and ‘social media marketing’.
If you’re a foodie, search for keywords like ‘recipes’, ‘cooking’, ‘chefs’,
‘food’, and ‘restaurant’.
If you’re a DIY craftswoman, search for keywords like ‘arts and crafts’, ‘handmade
crafts’, ‘DIY ideas’, and ‘DIY projects’.
Sort through the Facebook groups that appear by analyzing the number of members in the
group.
I tend to join Facebook groups that have between 500 to 5000 members, but am open to joining
groups with more or less members depending on the group’s rules and level of activity.
If the Facebook group is public, it’s possible to gauge this before joining.
If not, right after you join the group, analyze its level of activity, the engagement between
members, and the number of posts per day.
Find groups that foster conversation, but that also allow blog post and/or lead magnet
promotions.
Read the group rules to find out what is and what isn’t encouraged.
Discard groups that forbid promotion, since this won’t help you drive traffic to your
site.
Groups with specific daily threads are ideal, since these direct your comments, and make
it easier to interact with the other group members.
Once you’re added to a new group, create a spreadsheet (or just use the one in the
description box below) to sort each group based on what day of the week they offer promotional
threads.
For easy access, make sure that you create four columns: name of group, promo type (in
other words, what the promo thread is called), promo day, and link.
If you're a blogger or online entrepreneur, click the link in the description box now
to access a FREE spreadsheet I put together with the 100+ very best Facebook groups worth
joining specifically for bloggers and online entrepreneurs to boost website traffic.
2.
How To Explode Your Website’s Traffic With Facebook Groups
So here’s the groundbreaking secret to explode your traffic with Facebook groups: post in
them multiple times a day, be it to promote your lead magnets, to promote your blog posts,
to answer questions, to promote your social media channels, or to promote something else.
I tend to post 3 different things at 3 different times per Facebook group per day.
Just think about it.
If you only post once a day, say at 10am EST, and someone logs into the group at 5pm, your
comment will be lost in a sea of other comments, and never see the light of day.
When posting multiple times a day in the same promo thread, or directly on the Facebook
group’s timeline, just make sure you delete your
first comment when posting the second, and that you delete the second comment when you
post the third, and so on and so forth.
This will ensure that you don’t become a spammer, and get banned from the group.
Play around with different times until you see what gets you the best results.
As a rule of thumb, try to post something before noon, something mid-afternoon, and
something closer towards the evening.
3.
How To Stand Out In Facebook Groups
Even if you’re posting 3 different things per day per Facebook group, you need your
comment to stand out from the crowd.
Most people think about their promotional caption on the spot, and with that post a
link to the blog post and/or lead magnet.
I’m going to advise you NOT to do that.
Instead, follow these powerful tips:
Facebook doesn’t allow you to repeatedly post the same caption over and over again.
As such, for each blog post and lead magnet that you create, write 2-3 captions in advance.
Start off with a question that targets a struggle your ideal audience wishes to solve, and offer
your blog post or lead magnet as a solution.
When promoting, mix and match the captions that you use so that Facebook doesn’t mark
you as a spammer.
Instead of having the small thumbnail of your blog post or lead magnet automatically pop
up in your comment, create a separate image to promote your offers.
I opt for the ‘Square Social Media Graphic’ option in Canva, which is 800 pixels by 800
pixels.
This ensures that your comments takes up more space on the screen, which helps it stand
out from the sea of other comments.
Plan out on Friday afternoon at what time, and what blog post and lead magnets, you’ll
be promoting Monday to Friday of the following week.
When that day and time come around, open in different tabs all the Facebook groups that
allow promotions on that day, locate the promo thread, and post your comment using the guidelines
we talked about.
Again, make sure to click the link in the description box now to access a FREE spreadsheet
I put together with the 100+ very best Facebook groups worth joining for bloggers and online
entrepreneurs to boost website traffic.
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Thank you so much for watching, and I’ll see you in the next video!