- Hi, this is Dan Lok.
You're about to sit front row and center at my consulting
and coaching business workshop.
If you are thinking of becoming a coach or consultant,
or if you are a service provider or if you are already
a consultant and coach,
I think you'll find some very powerful, powerful strategies.
I'm going to show you exactly how you go
from $0 to $100,000 a year in income
or how to go from $100,000
to making a million dollars a year
as a coach and a consultant, enjoy.
And this is the third form, which I believe,
it's even more powerful
and that's a consultant plus a coach equals a mentor.
A coach plus a consultant equals what?
- [Audience] A mentor. - A mentor.
A mentor is a combination of a coach, consultant and more.
Much more.
(action music)
- [Man] The king of high-ticket sales,
world's highest-paid consultant,
media celebrity,
multi-millionaire entrepreneur,
acclaimed TEDx speaker,
international best selling author,
Dan Lok.
- Mentoring is the art of teaching a select individual
to replicate the mentor's success.
It's more than coaching and consulting
because it's based on a long-term relationship.
What kind of relationship?
- [Audience] Long term. - Long term.
- A mentor is a compensated individual who shares
his or her personal experience, success and failures,
teaches specific knowledge, consulting,
as well as motivates his mentee, coaching.
So it's a combination of both.
So there are very few good consultants.
There are very few good coaches
and I would say that even fewer good mentors.
I can count them. Entire business career.
Out of the thousands and thousands and thousands
of people I met.
I can count them probably with one hand.
One hand.
Mine, my own mentor, yeah.
That leads to one or two of them but most people,
not so good.
So a coach, a consultant, a mentor.
So you have to ask yourself, well, do I want to be a coach?
Do I want to be a consultant? Am I actually a mentor?
Am I a coach?
Like think about, am I in the coaching business?
Am I in the consulting business? Or am I actually a mentor?
So a mentor, think about, it's a higher standard.
What is it?
- [Audience] A higher standard.
- A higher standard. It's a higher standard.
Because as a mentor, you're leading as an example.
You're a role model.
You cannot be a mentor on fitness if you're fat.
You cannot be a mentor for wealth creation if you're poor.
Right?
You cannot be a mentor
for someone else if you haven't done it,
if you haven't done it, okay?
So what is mentoring?
I believe mentoring is a business.
It is a special relationship.
It's a profession.
It's a concept of teaching.
It's a means of communication.
It's a way of life.
I think of mentoring, for those of you who know me,
I'm a martial artist.
So what I learn from my instructor,
my sifu, when I go to class, I don't just look at him.
Is he a coach?
Yeah, he's coaching me on techniques
but I very much see him as a mentor.
He's teaching me, through martial art, combative techniques
but also philosophies, life philosophies, and a way of life
and how you think about different things,
so I see him very much as a mentor.
Does that make sense? - [Audience] Yes.
- Yeah, so.
Let me give you three minutes
to discuss among your table
what do coaching and consulting and mentoring
mean to you?
And which one are you specifically?
Are you a coach? Are you a consultant?
Or are you a mentor?
Three minutes, go.
Stop!
Please shake their hand and say, "Thank you for sharing."
- [Audience] Thanks for sharing.
Thank you for sharing, guys.
- I want to hear from you maybe get a couple of people
go to the mic and just share with me,
what do coaching, consulting, or mentoring mean to you?
or do you think you're a coach, a consultant?
Or you're like,
"I'm totally confused, I don't even know what am I..."
and you need some help, or any questions, go to the mic.
Just maybe two people.
Go ahead, and always, when you go to the mic,
introduce yourself.
- Hello, my name's Drake.
- [Dan & Audience] Hi, Drake.
- For me I think that being a coach is more respective
than being a consultant.
And being a mentor is even higher than a coach.
- [Dan] Okay, interesting. So being a coach,
that you feel it's more respected than just a consultant.
- Yes.
- [Dan] And a mentor is even more respected than a coach.
- Yeah.
- [Dan] Why do you think that is?
- For mentor, you're not just teaching one thing.
You are teaching the whole thing, all-encompassing.
Consultant, it's like
you can teach but you've never done it
so that's less respective thing that you can do.
- [Dan] Hmm, interesting. Maybe, maybe not, interesting.
Round of applause?
(audience applauding)
One more?
Anyone? Jason?
- Hey, what's up everyone, this is Jason Majoue.
I drove up from Seattle, Washington.
I come up here every month, so yeah, hi.
- [Dan] Hi, Jason.
- [Audience] Hi, Jason! - What's up, everybody?
And my thing was to...
It's a little piggy-backing what Drake said but for me,
I know we have interpretations
and I know we have freedom of opinions here.
For me, what I do with YouTube paid advertising
and helping people get leads and sales through my services,
sometimes I have to be the consultant which is kind of more
I'm doing things to help them get results
and then just making sure
that I do those dump use services for them.
But other ones, they're entrepreneurs that need help
from a coaching's perspective, motivation and consulting.
So for me, it's like I look at consultant still
as a high-level role because even with just some
of my clients where I'm doing consulting-only,
I'm still able to do high ticket sales to them
and close them on that level
so I still think that's still respectable
because when I go to events and things like that
and I tell them that I do consulting for this
even if I don't go into the mentoring part,
they're still like, "Oh yeah, I need that."
Like I could still see the need is there.
I don't see a lowering of respect
and that's not to go against Drake, or anything like that.
Just, my own personal experience.
- [Dan] And sometimes I find myself going back and forth.
Sometimes a coach, sometimes a consultant, right?
- Exactly.
Yeah, just some side observation there, thanks.
- [Dan] Good insight. Round of applause?
(audience applauding)
Very good.
Now, in order to make money, in order to sell consulting
and coaching, you need to understand why people buy
consulting and coaching. You got to understand.
And it's not what you think.
It's totally not what you think.
So, what have you learned from my talk,
and how does it apply to you,
and how do you take direct action?
Comment below and let me know.
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