- Hey everyone, this is Neil Patel, here.
I'm with Adam from Viewership.
- Hey, everyone.
- We're here for another Q&A Thursday,
where, whenever you have questions around marketing,
business, or anything, you can always leave a comment
with your question, and we may answer it next Thursday.
So please, leave your comment with any questions you have.
So today, what's the question for this week.
- This question is from Ben, and he says,
Hey Neil, great advice.
Just wondering what your thoughts are on a social media
strategy for a dull topic?
I'm a mortgage broker in the UK,
and it would be great to get some ideas and tips.
- If you're in a boring industry, that's okay.
I am, too.
Funny enough, someone hit me up the other week or month,
and I think their name was MJ.
I don't know their full name.
I got on the phone with them, and they're like,
oh we can make you popular on social media.
And they showed me a video of someone
cooking with Hennessy, and it was awesome.
And they're really going viral on Facebook,
and I'm like, I can't really do this for my industry.
I'm in B to B.
I'm dealing with Fortune 1000 companies.
If I do too much stuff that's funny or comedic,
it's not really gonna generate me more business.
Sure I can generate the views, but that defeats the purpose.
What's the point of having millions of views and no revenue?
You agree with that?
- I totally agree, yeah.
- Yeah, and it's not about abandoning metrics such as views.
It's all about getting the right audience to you.
So let's say you're in an industry like mortgages,
and his name was Ben?
- Ben, yep. - Thank you
for asking the question, Ben.
Ben mentioned he was in the UK.
I bet you right now, in London, home prices
are probably higher than most other places in the world.
Ben, you could be creating infographics on things like
the top ten most expensive cities to live in this world.
Even if you don't service those regions,
because I'll bet you Paris is going to be in there.
You're probably going to have some parts like Zurich,
or I don't know what other regions like New York,
or New York City, San Francisco, Boston, Seattle.
You name it.
There's gonna be a lot of random regions or cities
that are going to be in there, and that's okay,
even if you don't service them.
Create an infographic breaking down
the most expensive cities to live in.
You can break down home prices, cost of food,
cost of transportation, if there's any luxury taxes,
and then you could even break down in that infographic
top ten cheapest and most affordable places to live.
Or you can do a whole new infographic
on the best ten places to live,
and you can do a comparison based on school districts,
based off of home prices, crime.
And by doing this, then you can end up taking
that content and sharing it on the social web,
'cause everyone has to live somewhere.
And it'll usually go viral, get a lot of likes, shares,
and you'll start getting also back links from it.
When you're creating infographics, use a plugin
assuming you're on WordPress, EP Embed Code Generator.
This'll allow people to take your infographic,
embed it onto their website, which will allow them
to link back to you, which will boost your Google rankings
as well, so not only are you getting social media traffic,
but you're also now getting google juice from it as well.
If you don't have a social media following,
what you should be doing is, you go to Buzzsumo,
you type in articles or keywords related to the content
you just created, click the view shares button.
It'll show you all the people who shared that article.
Manually outreach to them.
You can say something like,
Hey Neil, I noticed you shared this article called
the ten most affordable places to live in the world.
I recently created an infographic,
which is way more visual, that breaks down the ten most
expensive places to live in the world.
Let me know if you want to check it out.
And that's it.
And in most cases, they'll respond back and tell you
yes, I would love to see it.
You send it to them.
They'll share it.
They'll be like, oh thanks.
They'll usually share it, and you'll start
getting a lot more social media traffic.
You an do the same things with back links.
I know your question, Ben, was mainly for social media,
but if you're already creating the content for social media,
you might as well get some Google love for it as well.
- Of course.
- You used to do the same thing.
You got a ton of traffic.
You started on social media.
How many views did your main YouTube channel have?
- Like 42 million.
- 42 million.
- Yeah.
- And how many visits per month did your blog have
when you decided that you wanted to get into blogging
after your YouTube channel was already popular.
- Only like 1000.
- A month?
- 1000 a day.
- So 30,000.
And most of those coming because
of your social media profile, right?
- Exactly.
- And then you started putting in
that same content and started leveraging SEO,
and what happened to your traffic?
- I've now got 7500 uniques yesterday.
- Cool, and how long did it take you
to get from 1000 a day to 7500?
- Four months?
- That's right.
It's not rocket science.
- Neil Patel. - It's really easy.
- He's a master. - You're welcome.
And thank you for all the help with video marketing.
Okay, so take that content that you have
and share it on the web with other people
who link to your competitors.
A good example of this is you
take all of the competing pieces,
just like the article that you found on Buzzsumo,
you go to ahrefs, A-H-R-E-F-S dot com,
put in the URL, it'll show you all the people
who linked to that article, you hit 'em all up,
and you ask them to also link to your article.
Similar type of format.
Hey John, I noticed you linked to an article that breaks
down the ten most affordable places to live in the world.
I recently created an infographic,
which is really visual and showcases
the ten most expensive places in the world to live.
Here's the link.
Cheers, Neil.
Something like that.
I know the flow of the email's not perfect,
but I'm coming up with it off the top of my head.
So if you do something like that,
you'll start getting back links.
You have to send out roughly 100 emails
to get around five links, and that's okay.
It's a quantity game, but you combine the social strategy
with the linking strategy, not only are we getting more
social media traffic, you'll also get more Google traffic.
And it's a win-win.
So I hope that helps you crush it on the web, Ben,
and it's okay if you're in a boring industry.
- And just I should say, just coming
from a person who's not in a boring industry,
it's actually really hard to put yourself out there,
'cause everyone else is not boring.
So you can really differentiate yourself, right?
If you are in a boring industry,
and you kind of push that, you know?
- That's true!
And that's why I got into video.
I'm like, wait, marketing a lot of people think is boring.
I'm not talking about like the TV campaigns.
I'm talking about like the nitty gritty
steps in the tactics,
but I was like ah why not put myself out there,
connect with people, and really try to help 'em out?
- Mm, absolutely.
- So that's it for this week's Q & A Thursday.
Thank you guys for watching.
If you have any questions about this, leave a comment below.
I will answer it.
If you wanna be in next week's Q & A Thursday,
leave your question below, and maybe I'll select it!
Thank you guys for watching.
Best of luck with your business.
Make sure you subscribe, like, share.
I appreciate all the love you guys are providing me.
- Talk to you next Thursday, guys.