warning to you what we're talking about this morning is your course isn't selling now what
so if you're having trouble selling your course we're going to talk about what you
do if you're having that issue in your world right now okay first things first you can win
things i do not know if you know that or not but here is the thing here's the way that you
win things all you do is subscribe to my youtube channel comment on my youtube videos and then
share the youtube videos into social media tagging myself for my business page in it
and one person every single week is going to get a little tap on the shoulder and you get to pick
out something from our swag shop so if you want to know where the swag shop is you go to with
martha.com go to shop at the top and then it takes you into the swag shop so you can see t-shirts and
coffee mugs and all sorts of fun stuff so there is that let me go ahead and get out of there another
thing i have to say because i'm doing it today is good morning you guys i see you showing up uh
that something that i'm actually doing today is i'm going to message my text list today for a
casting call for my podcast okay so my new podcast is launching and i'm doing a casting call for
the very first episodes of my podcast okay so my podcast is called martha fix my business and what
i'm going to do is i'm basically going to coach you on podcast right so i'm going to coach you
live we're going to be going through your business i'm going to be uncovering different uh new income
generation points uh some different ways to nurture your audience things that maybe you
haven't thought of before that's what i do is i really uncover the stuff that you're not thinking
about in your business that makes it go from this to like that okay so i'll be doing it on podcast
this costs you nothing of course because it's going to be on podcast okay so again what you
need to do is you need to be on my text list the way that you get on that is you just test text me
whatever words you want to let's let's keep it g-rated but let's just text me whatever words
you want to to that phone number right there and then follow the instructions to get saved into
my phone i'm sending out the message today likely early afternoon okay so for those of you that are
like it hasn't come yet it hasn't come yet it's going to be early afternoon okay you guys and
then i'm going to give you the directions of what to do next so it is going to be first come first
serve whenever uh whenever that goes out so let me go ahead and i'm actually going to leave that up
all right let's go ahead and get into the content here you guys your course isn't selling
now what so if you followed me for longer than five minutes you know that i
believe because i know that every business can have a course attached to it every i don't care
if you're a dentist i don't care if you're a chiropractor i don't care if you're a lawyer
i don't care what you are you know you can have an online course that creates passive income for your
business every business can do it and if you're like well how would i do it for mine just go ahead
and reach out to me let's have a let's have a call go to withmartha.com go to one-on-one coaching
book a call with me and we will talk all right i will show you how you would be able to monetize
that i have real estate agents do it all the time and every time we get something working for them
so anyway so your if your course isn't selling now what all right so maybe you built your course with
somebody else or you you know maybe you have done what i tried to do in the very beginning which was
really just sort of patchworking a bunch of free resources together and man god bless you if you're
doing that it's hard work but it's what you do if you don't necessarily have the funds coming in
you do the best that you possibly can so let me help you out here in a way that maybe you
haven't been helped out yet okay so number one has anyone actually taken your course yet all right
that's the very first question and then here's here's one of two things that you can do so if
so if someone has already taken your course and i don't care if it's one person if one person has
taken your course what you need to do is you need to get a testimonial from them or you need to get
honest feedback from them okay so a testimonial is obviously going to be this course helped me
x y and z all right that's going to be a basic testimonial you can do that on you know you can
have them type it up you can have them put it into you know reviews google reviews you can
you can have them just message it to you and you can screenshot it you can also have them
do it via video the best testimonial really has this template it's what was life like before
what what got you off the fence to actually do this thing right because everybody's skeptical so
everybody wants to know what made you actually do it and then the last part is now what has changed
in your life because of the course that you just took i mean it's a very easy template right guys
so get a testimonial from people and if they don't have a good testimonial for you
here's what you have to do you have to take all of your armor off all of your brand new
entrepreneurial armor that you put up to keep yourself safe to keep yourself from the haters
right to keep yourself from feeling any anxiety and stuff like that that's how every new
entrepreneur is you're not different in that way it's normal to be that way but what you have to
do here in the interest of actually succeeding at what you're doing you have to take all of that off
okay you gotta you gotta just be a human you to take all the armor off you have to listen
to the other person that took the program that you created and you need to listen to their feedback
what are they telling you what do you need to do to change it what do you need to do to help them
actually create the transformation okay now good data is going to be in a number of people that
are giving you feedback one person is not great data but if it's all you have it's all you have
who gives a rip right so number one has anyone taken it if so get testimonials or get feedback
now you might be like okay martha that's awesome what if nobody has taken it like that's where most
people are most people have created a course and they're like i'm putting it out there that
it's for sale and nobody's buying it like what is going on here you know i thought i thought courses
were the way to go i thought courses were going to be this like multi-billion dollar industry
in the next five years and the truth is yes you darn right it is but you have to do it right
okay you can't just create a course that's not how it goes unfortunately that's sometimes how people
teach it and they're like here i'm gonna help you make a course in 14 days okay well that's
cool um you need to be able to sell it and that's actually the more difficult part about making the
course it's never about making the course it's about actually selling the course okay so if
you're in that place where you've made it and you can't sell it do not think that you're a failure
you're at the hardest part okay and this is what we talk about in hbr just so you know the the
selling of it the system where you can not only sell courses but you can sell coaching and you can
sell affiliate marketing you can sell you can have multiple income streams whatever you want to do
network marketing whatever you want to do that's hbr i'm just going to put this up really quick if
you're not in hbr jump in before the price goes because it's going up to 10k very very very soon
and here's how you get in just message my facebook business page live in the dream with martha
message me the words let's do this we actually just got or rainbows unicorns whatever you want
we actually just got aligned with a financier okay and they are going to finance people if
they need it every single person will be approved there's no way you cannot be approved so if you're
sitting there and you're like um i want to do this but i don't have the money to do this you can be
financed okay just so you know all right let me go ahead and get this off of there all right so
next is what i was talking about so has nobody taken it here's what we're talking about here
how did you decide to create your course that's my question like really think to yourself again
armor off when i'm talking to you like when we're having a conversation like this uh armor down
okay this let's take armor off just whenever i'm talking to you because i want to get to the root
of things for you i want to help you actually move and i can't do that if you're like no everything's
good everything's good everything no it's not or you wouldn't be watching this okay i love you so
much let's get you moving all right like for real you can take your armor down with me i promise you
i promise i'm a safe space for you okay so how did you how did you decide to create the course did
you just say this is a course i want to create and then you created it or did you notice from your
people first of all do you know who your people are you know that's a that's a really big deal
who are your people a lot of people will say well my people are you know whoever wants this thing
well that's not how it goes it actually is that's backwards we need to know who you're serving and
then we need to know how you serve them a lot of people when i ask them who they're serving
they tell me how they're serving them they still don't say who they still they say how
they tell me about their toolbox listen your toolbox is great and i love you for it we need
to know who we're talking to or they don't know you're talking to them period it's as easy as that
okay so first you need to know who you're talking to second when you decided on your course did you
decide you were just going to make something because you're good at this thing right or
were you looking at your people and you said here's what they need that i can deliver for them
you see how different that is one already has a built-in audience one
is a big question mark and may not ever sell okay i just i have to bring truth to you here all right
next if they know that they need it awesome then you just have it's just your copy
so if your people already know that they need it okay so if you have people that you're serving and
you've developed a course to be able to serve these people so they know that they need that
thing they can self-identify as yes i need that so maybe somebody the easiest thing is
weight loss in this uh and i'm not saying like everybody create a weight loss course that's
not what i'm saying at all but i'm saying to illustrate this idea it's the best way to do it
in a weight loss course you know like how to not let's not say weight loss how to get fit right how
to get this certain body shape that you're looking for or whatever they would say the end user would
be like yes i do not have that body shape but i want that body shape okay it's as easy as that yes
i want that thing and i do not have that yet yes i will pay money in order to get that thing
simple as that okay so if you are in that camp then your only problem is copy
easy peasy lemon squeezy all right so then your only problem is how you're communicating it
so are you communicating it uh what whether it be social media posts if it's via email
on your sales page what does that look like what is your copy look like because that's your missing
link so so in a funnel you'll have leaky buckets right leaky spots in the funnel where it'll be
like okay good good good they're moving down here good good good and then right before they get the
course or where the next step is to get the course if that is not happening but everything
else is happening your funnel is all good until here and that's where you have a leaky spot
and the cool thing about a leaky spot here is it's typically just copy it's either just copy
or it's something that they can't self-identify as needing so those are pretty simple things uh
and one should already have been determined in the past the self-identification and then the copy is
an easy thing okay so just wanted to give you guys a heads up if your course isn't selling those are
very tactical things that you can do today to look at what you've got going on if you want
to work with my own copywriter you're able to do that if you go to business strategist just click
on megan larson she actually what i do literally you guys i give this girl bullet points of what
different courses are i give her bullet points and then she writes my copy for me okay so if you want
to work with my own copywriter just do one-on-one business strategist with megan larson and she will
she'll look at your copy i totally didn't talk to her before this hey megan are you watching um i
totally didn't even ask her this ahead of time but uh i'm sure she's okay with it but uh she can look
over your sales pages she can look over your your posts that you're making and be able to tweak it
to help you actually get movement going in there okay you guys um also just so you guys know the
person that came up with this content for today is cindy so cindy dement came up with today's content
or today's title so your course isn't selling now what so another thing that we do for you guys
is we'll create content for you will help you create your content for the year all right and
i have a bunch of people so again go to one on one or business strategist on with martha.com
just go to business strategist and look up any of those guys cindy came up with today's
topic which is an amazing topic so just choose any of those guys whoever you jive with the most and
and get your content ready for the year you guys this isn't just slapping content out
into the ether this is content that drives sales we are was excuse me results driven
we don't care about anything else nothing else matters other than results we're not going to give
you fluffy stuff to talk about we're only going to have you do things that produce results for your
business period nothing else is worth your time i'm just telling you that right now okay you guys
let me see what else is going on here del shad omega yeah sorry megan uh lydia way to go cindy
shoshan a great topic cindy my course is getting ready to launch boom if your course is getting
ready to launch make sure you have those content pillars to back it up make sure you've got
content that's moving into a place where they they will convert you know what i'm saying
sherry yes you are a safe place aw thank you lady andrea you are so good at real talk martha oh
i love you guys leslie good morning i swear you read my mind you read my
mind every morning the topics have been spot on thank you well that's my strategist man
they're they're doing all of this so i am going to go ahead and pop out of here make
sure you text me if you haven't done that already love you guys see you later bye