Kiana Danial with us best-selling author and CEO of InvestDiva.
Now Kiana it's great to see you what are your thoughts about investors and what they should be
thinking? I know you have different categories here of how to do this and how to do it right,
for example looking at some names that are really the kings in their particular category.
Absolutely, and good to see you, so yes as a casual investor I'm a busy mom I went from zero
to five million dollars by value investing and that means not being stuck to my screen
all day and trying to figure out which direction the market is going to go, but rather doing
long-term investing in value assets that typically are category kings or some of the other areas,
that i can mention them after this, but category kings are basically the companies that their name
pops into your head the moment we tell the name of the category so for example if I say
search engine or if I say social media if I say cryptocurrency the first name that pops
in your head is potentially the category king and they typically have the biggest chunk of
the market share and are typically the ones that are able to continue to grow for the years to come
Right. And i mean those are usually the leaders in the group, the mega caps
and people like to invest in those because they're usually tried and true and have
proven themselves to a certain extent. So you were mentioning electric vehicles for example
you had Tesla there some of the others you also said Disney
is a name that you think it shows some interest. Tell me about some of the leaders that you like.
Absolutely so this can also be very fun on a personal level as well so for me Disney is a
category king because I have a three-year-old daughter and she was literally named after a
Disney character, so for us it is not just that Disney is a category king
but also it is a personal investment that I want to make into a company that I like
and I'm confident and they have been around for the years to come.
Some of the other tech stocks you were talking about Microsoft before
it definitely is one of my favorites because I use Microsoft products, so the other other leaders in
different categories for example if you talk about AI or Computing or things that are going to shape
our future I like Nvidia, AMD, Intel, these are all the companies that are shaping our future.
And you mentioned amazon on there as well, so you don't have to go out shopping to search for
things you just do it you know at your ease and comfort. And I agree with that I mean I see that
a name like Peloton which has come under some scrutiny everything from the production levels
which may be minimized or the CEO where you have activist investors really looking at the CEO, but
do you think it could be a takeover target. I mean we've seen the peloton stock being beaten down
but there's nothing like Peloton people who have peloton seem to really love it and love the brand
100 % guilty as well and I am invested in Peloton just so you know and here's why because peloton
definitely has created a brand name that is very well known they have been brand positioning and
even though right now they are under scrutiny this kind of reminds me of Chipotle back in the day
when they had this virus that went around and like got a bunch of people sick and their stocks sold
off and then what happens typically is that when a company gets such a bad rep the good thing about
PR is any PR is good PR because eventually for the years to come people are going to forget why they
heard the name Peloton but they're only going to remember the brand name Peloton. And as a business
owner I understand that there's a very huge advantage to a company so yes I am investing in
Peloton it may, I am going to warn you it may be very very risky but they have created this company
culture that I hope they can use to re-establish their brand name and the trust in their company
And last but not least I mean you have a few other themes whether it was
doing good deeds, women's businesses, making life easier for folks transitioning to the future all
of these themes that we seem to be enjoying and doing and you have a few names on there Netflix,
Match, Intuit, Fedex, Facebook, Docusign, Tesla was on there, Bumble the dating app
any other names that you wanted to highlight here as maybe potential winners.
Absolutely so what I want to really mention is that personal finance is personal and investing
could also be personal. The reason why I've named all these names in my list is because
I am personally customers of these companies for example Bumble a woman owned dating app
it is not a category king and it may actually not be doing very well financially but this is
something that based on my moral belief based on my mission which is to empower
women take control of their financial future, take charge of their own future, this is something that
I simply want to invest based on my own interests, I may not recommend you may not even care about
that so what I'm really saying here is that when you're trying to long-term investment
you're trying to value invest you want to go for either category kings or companies that improve
life. Companies that help us do something better faster and cheaper or companies that are simply
doing something good for the humankind and go along with your personal beliefs
yeah Kiana it's great to speak with you you're such an inspirational speaker a
best-selling author and as you share your personal stories about you know
meeting a loved one on Bumble or your daughter Jasmine after Disney it's a lot of fun to chat
with you and as you said these types of investments are very personal and people
need to do their own homework but if you really love something right you can go for it and my
kid's been going to Chipotle since the beginning of time and look at how that stock has done, great
so it's nice to speak to you until next time. Thank You so much Kiana Danial of invest Diva
Thank you for having me thank you