Hi there, coaches.
Carolin Soldo here, and today I want to teach you how to move your coaching business from
offering hourly session to offering premium coaching packages, how to get your clients
better results, and how to make more money in your coaching business.
Stay tuned until the end because I will also show you why paying higher prices is actually
good for your coaching clients.
As always, before we get started, hit the bell icon and subscribe to our channel so
you get notified when new episodes become available every Wednesday.
All about helping you go from passion into profits in your coaching business.
My name is Carolin Soldo, and I'm the provider of the premier new Coach Training Academy
where we help you bring your passions to the world and create high-end packages with amazing
client results.
Now, in the beginning of my career I offered low-end coaching sessions and I charged by
the hour, which was a big mistake.
When I turned from offering low-end coaching sessions to offering high-end, longer-term
packages, not only did my income increase, but I also worked less and my customer satisfaction
literally skyrocketed, so today I want to teach you how to go from offering one-off
coaching sessions to creating longer-term premium packages that will help your clients
get better results, and grow and expand your coaching business at the same time.
Before we go into how to actually move from one-off sessions to longer-term coaching packages,
I want to convince you just a little bit more that higher program prices are actually better
for your clients, and offering longer-term coaching packages and containers is actually
going to help you make a bigger difference.
One of the biggest disadvantages of offering one-off coaching sessions is that your clients
are actually not as committed to you.
They purchase one session, maybe a bundle of two or three sessions, and then what?
And that means that you're always out there looking for new clients to come in to your
business.
Your clients will most likely get less results from one or two coaching sessions than working
with you in a longer-term strategically designed coaching container.
Makes sense, right?
When you're thinking about the results you can create for your clients when you've worked
with them in one or two sessions and compare that to what you can accomplish when you have
them for three, four, or even six months, there's just no comparing that.
The results are going to be like night and day.
Another big problem of offering one-off coaching sessions is that you will have a lot of clients
working with you all at the same time if you want to earn at a certain level in your business.
That means that you spend an hour here and an hour there, and you may actually be working
with 20, 30 or more clients at one time, which is very confusing and very stressful.
Now imagine working with only five clients at a time, and really having the time to dedicate
to them and focus on them and think about them.
Don't you think the service and the experience for these clients is going to be so much better?
Well, I'm sure you agree and I agree too, and that's why I want to show you how to build
a high-end coaching program and move away from one-off sessions today.
Let's talk about how to transition from offering one-off sessions to offering longer-term,
higher priced coaching programs.
Step number one to make a list of top outcomes.
It's very important when you look at the outcomes that you choose the outcomes that are most
important for your ideal clients.
What is the end game?
Where do you really want to lead them?
What do they really desire right now?
At the same time you want to get really clear on where your clients are right now, so what
is point A?
Where are we starting from?
And what is point B?
Where are we moving towards?
Step number two is to map out the entire client journey to success, so now you can build the
bridge.
You can map out the journey that your clients will be taking with you, step by step, by
step.
You can decide the milestones they will hit, the changes they need to make, the actions
they will be taking, and you can develop your entire lesson plan.
Step number three is to build your container.
When I say container I'm talking about the length duration, the box your program will
fit into.
You want to build this program with intention, so your container length will depend on how
long it is really going to take your clients to have the results they desire, and that
depends solely on them having success.
Step number four is to advertise differently.
Now with a higher-end coaching program you want to actually advertise and market the
outcome and the result.
Your marketing message should be built around the solution you're providing and the problem
you're solving with your coaching program.
Once you take these four steps, you have everything you need to move yourself from an hourly coaching
business model to a high-ticket coaching business where you're offering higher priced coaching
programs that are designed with a specific purpose in mind, with a specific lesson plan,
and built so that your clients will optimize their chances for having the exact results
they desire.
Now I would love to hear from you.
Let me know below in the comments about the program you want to build, about your milestones,
your lesson plan, how long your program will be, and all those important details, and you're
going to be well on your way towards building a high-ticket coaching package.
I also have something very, very special for you today, and that is our premium coaching
guide.
In this guide I'm going to show you step-by-step how to build your first premium coaching package,
including your modules, what to include, how long it might be, how to price it, how to
name it, and all the important steps you need to build a coaching program that will get
amazing results for your clients.
And if you want to take it one step further, I want to invite you to join us for our latest
training class for coaches.
In this class I'll show you how to become significant to your target market and what
that actually means.
I will also show you how to create programs that sell and the simple marketing strategy
that we use in our own business to attract new coaching clients to us every single week.
To register for this free class, simply go below.
There's a link in the description.
Or go to coachingbusinesstraining.com and sign up right now.
Now go focus on your goals and keep working hard, because I believe that you're meant
to bring your passions to the world.
If you liked the video, give me a like, share it with your friends, and I can't wait to
see you next week.
Thanks so much for watching, and take care.
From Passion to Profits Live, our big annual event for coaches, is happening this September
in Hollywood, California.
Do you want a ticket?
For more info go to frompassiontoprofitslive.com.