how do you build a real personal brand
online
honey green tea shaken not stirred a lot
of people want to know how do I build a
personal brand around what I do around
my expertise my skills my hobby just
like JC said I'm not a businessman I am
a business man
it's very very true I want you to look
at some of the biggest personal brands
in the world today Michael Jordan Floyd
Mayweather
Martha Stewart right George Foreman
grill there are many many personal
brands in the world but exactly how do
you do it now with social media nowadays
is much easier for you to get your
message your story and you're just
persona out there the problem is I can
see even young kids they come up to me
they're 16 17 years old and ask me Dan
how do I do a personal brand online and
my reply is always a very very blunt I
say on what I'm what
you're 17 years old you see in order for
a brand I'm in a brand I'm not just
talking about being famous now there are
some people out there they say Paris
Hilton Kim Kardashian they are getting
paid because they are simply famous
they're famous for being famous you see
there's only a very very small
percentage of the influencers in this
world that are able to just being rich
simply by being famous I always say
staying with our fortune is frustration
nothing is worse than having Fame and
not fortune because if you think about
it if you've got no money and you're
broke you should be thankful that you're
broke which is worse you are famous and
your fans think you're rich but you're
broke and you can't even pay rent that's
sucks big time so when it comes to
personal brand in order to build a
long-term sustainable personal brand you
need a bill on something that has
substance I want you to look at again
the biggest brands in the world most of
them almost all of them building around
either the person's skill their
performance the
excellence they're known for something
I'm good at what I do only a
handful of things but I'm very very good
at what I do you look at Michael Jordan
why does he have such a brand a personal
brand even now he's retired playing
basketball for many years now but
Michael Jordan Nike they still selling
shoes they're still selling merchandise
because he is an icon right he's an
iconic personal brand now how do you do
it I could only share with you my own
experience now this is not a sexy answer
this is not a trick this is on a
shortcut I'll share with you what I know
when it comes to building a personal
brand you do that one fan at a time I'll
remember back then when I was a speaker
just learning how to speak
professionally and I would conduct my
first workshop if I only had a few
people to three people coming to my
first workshop including my mom but even
that workshop with only a few people I
gave 100% the best that I could
that's it that's what I did and from
there it grew and grew and they tell
other people and I started building my
reputation and personal brand if you
think about it it's nothing more than
your personal reputation that's the way
that I see it then when people buy your
personal brand Peele buy from you they
have certain expectations because you're
known for something you're known for
being great at what you do or you're
known for a certain characteristic that
when I wear that Michael Jordan's shirt
or when I did wear that Michael Jordan
shoots it is a statement it's a star
that's right you represents something
that's what it is that's why people buy
those merchandise not just the product
they're buying a feeling that buying
emotions so once you think about that
when I was speaking to to people it
doesn't matter I gave a hundred percent
as it grew when I speak to 10 people 20
people 50 people a hundred people 2,000
people it does not matter I always
always give my hundred percent and
that's how you build your personal brand
you don't become famous then you say I'm
gonna be my personal brand that's not
how you do it
you build your personal brand one fan at
how do you cheat that one fan your first
fan your first 10 fans hundred when you
upload a video even you only have a
handful of views even you have the first
comment give them a heart look in the
comment look at what they're looking for
get feedback from them so he can become
better that's what I did my channel
didn't start off with 1 million
subscribers I set off with one and I
earned that one fan one at a time you
gotta earn it
I believe personal brand you got a
turn it one at a time think
about even the greatest personal brand
let's say David Copperfield if you know
his history now it's a big personal
brand one of the greatest magicians of
all time in history and guess what he
started off performing magic just for
his mom his dad its relatives in the
living room doing some small tricks
trying different things out illusions
that's how I got started that's how a
lot of us got started starting small so
I don't care where you start you start
small and you earn there one at a time
even great magician great artist you
think about it they would perform a
maybe it's a kid piano guitar drum
doesn't matter in the living room for
the parents right then they grew and
they grew and they grew and then a small
fan base and then social media more
exposure more people know about them one
at a time one at a time there's no
shortcut you have to earn it one step at
a time and you have to cherish your fan
the minute you lose connection with your
fan that's when you lose your personal
brand do many thing or I'm so successful
I'm so famous I don't need to pay
attention my personal fans that's when
you lose your brand equity still when I
blow a video I look at your comments on
YouTube I look at what you're saying
sometimes the comment is good our
hearted sometimes I'll even give you a
short reply because I know that's what
builds a personal brand so if you can do
that one at a time and you build on
something solid I'm not talking about
doing stupid are doing like min
video but we are known for being a drunk
you're known for doing stupid if
that's your path that's perfectly fine
but I think down the road you
regretting that's a decision that you
make because in my sound good hey I'm
very popular I'm their famous I got a
lot of people watching my stuff yeah but
just because they're watching your stuff
doesn't mean they're buying your stuff
that's a big difference so you can have
Fame but doesn't mean that you'll have
fortune the only way you'll convert that
is through what I call a conversion
mechanism how do you take that attention
and convert it into revenue into income
into money their conversion mechanism it
could be product it could be a service
it could be a merchandise right just
look at all the people that's out there
they have some kind of conversion
mechanism convert that love that respect
the attention that fan base into actual
revenue until you have this all this
fame the world means nothing because you
cannot convert it
don't wait till that you know what I
will get to a million fans then my
problems will go away then suddenly I
will be rich
no you need to be getting rich along the
way that with a proper conversion
mechanism right just like this green
team I think it's like 30 minute vintage
so think about that until next time keep
working a personal brand I'll see you in
my next video