(motivational, energetic music)
- Some funny stuff. Okay.
So you think in terms of, once you have your personal brand,
you have your what?
Personal brand.
You have different channels you can market.
Client referral, personal request.
Direct mail, networking, joint ventures, seminars.
All networking includes your business card, your book.
Public relations, warm calling,
product, service information, Internet.
So those eight primary marketing channels.
So, we now have established what you're known for,
what you want to be known as.
We have the attributes.
We have a strong personal brand.
We know what you stand for, what you don't stand for.
We have your backstory.
We have your secret language, right?
All of that stuff now, we get it out there
through these marketing channels.
Now, don't be overwhelmed.
Can you just start with one?
- [Audience Member] Yes.
- Just when you meet with client.
Hey, you know what, I'm known for this.
I specialize in this.
On your business card, let's just start with that.
Can you do that?
Just start with that. Very simple.
I'll give you an idea.
What I do to promote and maintain my personal brand,
this is for me, okay?
I strive to give at least one interview per week,
52 interviews a year.
That includes TV, radio, podcast or print.
I've just done two interviews yesterday.
I'm doing one interview tomorrow.
So I give one interview.
I conduct at least one interview per week for my podcast,
Shoulders of Titans, where I interview
other successful entrepreneurs.
That's 52 interviews a year,
on iTunes and all podcast directory.
So, 52 plus 52.
You follow me?
(general assent from audience)
Create and upload 200 plus videos per year
on YouTube, on average.
Mkay. So basically, almost three per week.
Publish, strive to publish at least one new book per year.
And that's why I have 12 books so far.
This year I'm actually doing two. Right.
And Judy's one of my co-authors, right,
for Prosperity Factor.
And I give away a minimum, how many?
How many?
3000 books a year. Average.
Not including sales. Just give away.
Probably 3000 books a year.
Kay? And I strive to deliver at least 20 presentations
or speeches per year.
So, VEG, Vancouver Entrepreneur's Group,
nine meeting per year,
that's considered nine, right? Right?
So, June first I'm doing a special workshop,
that's one more.
June fourteenth I'm flying to Montreal.
I share the stage with Tony Robbins.
So that's another speech.
May, end of May. I'm doing a talk
at TEDx Stanley Park,
2600 people. That's considered one.
See what I want you to get is, that's what I do
to promote and maintain my personal brand.
That's what it takes.
What should you be doing?
- [Audience Member] A lot more
- A lot more. A lot more.
That's on top of running everything I have.
This is just strictly on personal branding.
Just strictly on personal branding.
So let's recap very quickly.
What have we learned today?
Yell the answer.
Nothing.
(audience laughs)
What have you learned today?
Yell the answer.
- [Audience Member] Personal story.
- Yes?
What is it?
- [Audience Member] Branding
- But that's too vague. What have you learned today?
- [Audience Member] Specialization.
- Specialization, yes.
- [Audience Member] You don't want to be another blank.
- You don't want to be in a freaking blank, good.
- [Audience Member] Have stories.
- Have story, a backstory.
- [Audience Member] Us versus them.
- Us versus them, yes, very good.
Reluctant hero. Give me two more.
- [Audience Member] Everything you do affects your personal
- Everything you do affects your personal branding.
- [Audience Member] Magical powers
- What is it?
- [Audience Member] Magical powers
- What is it?
- [Audience Member] Magical powers
- Magic power, yes.
Give me one more, one more from the back.
- [Audience Member] Personal image is not the same thing
as personal branding.
- Personal image is not the same as personal branding.
Very good.
So here's my final comment.
I think we live in an incredible time.
You think of social media and what we have in the Internet,
that anyone, you and I can become a personal brand.
Everyone, we're all given a chance.
We're all given a what?
- [Audience] A chance
- A chance. You and I have the same chance
to become a thought leader, a personality,
an influencer.
Without someone's permission.
Without, we don't need Hollywood signing us.
We don't need to be discovered in a bar.
Anyone that's got a cell phone, we could do it.
We could start putting content out there.
And establishing ourselves.
You all get a chance.
Now here's the thing, here's the catch.
Not all of us is entitled to have a personal brand.
Make millions of dollars in doing what we want
at all times.
But we all get a chance.
Not all of us can become a rock star.
Not all of us can become a famous athlete.
But we all get a chance.
We have the tools.
And now, you have the tools.
Have I given the tools?
- [Audience] Yes
- You have the strategies.
Now it's just up to you to go do it.
Can you do it?
- [Audience] Yes
- Can you do it?
- [Audience] Yes!
- Thank you very much.
(applause)
- Thank you
You can do it. You can do it. You can do it.
(applause)
- Any questions? I'll stick around.
Just come to me.
- [Voiceover] Ten times your finances.
Ten times your business.
Ten times your marketing.
Ten times your life.
Hit the subscribe button now.