(Shopify Case Study 2020) In this video I'm gonna show you how to people that had no idea about online
best sense about how to build a company how to build a Shopify store built a nine hundred and
sixty one
Thousand dollar per month absolute machine. They're growing every single day
They have a full team of people and they're absolutely crushing all the competition
We're gonna go into the entire strategy how you can replicate it yourself and how you can grow to that level yourself. Let's find out
Hey, what is up, it's Raphael here
And like I said in this video
We're gonna go over a brand that has built an absolute machine
Almost a million dollars a month at this point in the span of about four years
Absolutely crushing it at this point million a month great product great business beating out all their competitors
We're gonna go to the entire strategy what they do what sort of ads they do and what's their story as well?
How did they get to that 1 million a month level so you can potentially replicate it yourself as well
And before we start if you're interested in working directly with me to take your ecommerce
drop shipping business to the absolute next level
We have students doing a thousand a day a hundred thousand a month if you're interested in that
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I'll pick one person from every single video if you comment secrets
Subscribe hit that notification bell and I'll pick one person from this video. So let's get onto it. This is the brand
That is absolutely crushing it. It's called a wondered
dot-com and
It's kind of funny and the story behind how they came up with a name and how they got the whole business in the beginning
And I pulled it up their story. They started out with zero absolute zero. They had no money
They didn't have money to buy wonder calm the name that they initially
Which was wonder calm you can see it right here. They couldn't buy it. It was for $20,000
They had maybe two hundred five hundred maybe a thousand dollars so they bought wondered for $9.99
They then went on and looked for the type of product that they wanted to sell
They wanted to sell travel bags there were travelers
They were going throughout the world these two guys and they were wanting to create a new type of product for people just like them
They didn't want to sell trash. They didn't want to sell whatever product made the money
They wanted to sell something that was dear to them that they knew about the market
They understood what kind of people wanted to buy that type of product so they went on and trying to source it
They finally source it and they launched a Kickstarter which made them about a hundred and ten
Thousand dollars and at that point when they made a hundred and ten thousand dollars from a Kickstarter campaign
They still didn't take any money
If that's not dedication, I don't know. What is they actually owed it ten thousand dollars from what they made in the Kickstarter
So again, they were in debt. They were trying to launch again. They launched again and four hundred thousand dollars later
They made from that next campaign then wonder was built now
It's an absolutely huge company in about five years five or four years four hundred eighty thousand to nine hundred and sixty one
thousand dollars
Estimated by sale source. I think they're more in the nine hundred and sixty thousand dollars
I wouldn't be surprised if there are a million dollars a month
Already at this point and the company basically sells
Adventure camera bags for camera backpacks just like this one and what they did which is part of what I want you to
understand about what it takes to build a successful brand and company is
Understanding an audience once you pick what sort of product are you going to sell?
You need to understand the audience
They understood
Travelers there and there's sort of a tag refers people that move a lot and they need a specific type of bag
Maybe there's other people that are selling the same product the same type of product
but they don't market it in the way that they do because they
Understand their audience if we look at for example, the traveler section right here born on the road
Our year is a combination of traveling to over 90
She's seven continents countless nights of traveling and that's how they created that particular bag
that's story of the people that create the brand that
Understanding of the audience is really what it takes to get to a level and to beat everybody else
I see so many people maybe you're at this point right now
you're trying to sell whatever product makes you money and I work with students who want to want to help them and
Those people sometimes I get students that say hey
I just want to sell whatever will make me money what I will make me some profit really quickly
That's the wrong mindset to enter it
The right mindset is to do something that at least you
Understand you can relate or at least you buy for yourself so you can create a better product than them or at least more get
A better product because they've created their own product, but that's not necessary. Thanks to drop shipping
You can source a product that is already made but the marketing it's where it's at
If you look at their ads cidery on facebook, it's absolutely amazing all the ads that they have on here
For example this one right here. The first one that shows up
We strive to create products that inspire people to get out and lift passionate lives our PR viikii
AIPAC is the perfect backpack for photography travel or even daily use and the features that it has
And this backpack has been featured in Forbes USA Today a National Geographic. It's a massive branding feature everywhere
that doesn't happen from creating a store selling whatever hoping that it's profitable in two months and then
Everything starts to happen
No
it starts happening with commitment with discipline year after year after year and building a brand that is creating an impact on
People and it's actually providing products that people want to buy and in the video right here
You can check out the video
And it's a really cool video if you're selling anything like bats or anything related to that
This might be a really good method for you to use
It's a stop motion picture video which slowly goes into
Putting everything together in the bag and then closes the bag and that's how the video ends. I always suggest you check it out
There's some on upwork you can find somebody to create an stop motion video, which is a really solid video when people see it
It's kind of pleasing to the eye. You can just look at stop motion video on upwork and find somebody that might do a
for you right here animator video producer
illustrator designer animators cinematic shooting all these tend to do these
Stop-motion videos that I highly recommend you do if you're a product that this makes sense for now
Let's keep going on there
And these are all for the camera box camera box camera X but this one in particular
BR DK backpack was designed to handle all of your needs when traveling
its minimalist the science allows for comfort and a padded back panel to help you focus on the moment rather than worry about what you're
Carrying. This is only possible by understanding
The audience that they're selling to they're not trying to sell
Hey buy it now this product is so amazing buy it here click now 50% off
No, they're going into why do you need this product?
we know that you're worried about what you're carrying all the time when you're traveling instead of
Enjoying the moment and focusing on the moment
They put that in the ad copy now, they're beating everybody else is trying to sell a bag for 100 bucks
Not really knowing the audience and now if we look at another one, for example
This one right here when you're traveling across the globe or exploring your old city
This is the perfect lightweight minimal solution packed with features
And now they talk about the features that people are interested in and then the bag is the perfect balance of having enough bag
while also keeping it minimal and that's also about the audience people in this audience there whether they're went worried about
having
Enough room to carry the things that they do and not carrying a bunch of things that they just can't enjoy anything because they're carrying
Too much. This only comes from understanding the audience. So check out the video right there, and it's rather a long video
So what she does is she pulls out the bag?
And it's basically showing out the bag the brands wondered and
Ads like this what I want you to understand is that ads like this ads to make a million dollars a month
They're only made by
Understanding the audience. I see so many people
specifically in drop shipping
They want to start a huge business make a bunch of money make a hundred thousand a month
And they don't even bother to pick an audience and understand that audience and this is absolutely crucial
All the other ones are the same
no matter what you wonder there's only one back from every occasion and all the things that people are looking for in these types of
bags they probably research this to the bone and try to find out exactly
What people are looking for in a bag and then created it right there one back one lifestyle?
They also have a wonderf instagram page. This is pretty big. They share their photography
They share their bags obviously onion and they share beautiful pictures
Which also ties in into creating a long-term sustainable brand which is the best way to really build a successful
drop shipping or e-commerce business in general
It's not just to sell whatever product makes you money for the long term trying to get these facing cats up
Oh, maybe it doesn't work. Oh, let's get this one. It's you can test products that way
You can definitely test products try to get which product is working
You know
If you really don't know what to sell you really don't know what audience to sell what needs to sell
Definitely product testing is key
You need to learn that
process of launching an ad seeing how it performs getting feedback and then launching another product another ad but if you want to make
Millions if you want to go the extra mile if you want to beat your competition
You really need to create a brand off of it
They also have a YouTube page right here where they show off lifestyle and products right there and the ads just keep piling on
About knowing the audience decides. I've been running for a while
And this one is hey wonder friends if somebody you knew was on the fence about getting a wondered bag
What would you tell them? So let's click on that. Let's see some words of wisdom and let's click on what that ad tells us
All right. It doesn't lead us anywhere
but if somebody knew if
Somebody you knew was on the fence about getting a bag what if you tell them that is a great way to do customer
Feedback or a customer survey customer research by asking the audience that already bought from you if they're
Undefensible buying from you or somebody in their family their friends is on the fence about buying from you
What would they tell them and now you know, okay. This is what people love about our bags
This is why people bought our back in the first place and you can use it in your marketing as well
On sale source
you can see they're launching a lot of products as
They're launching this one ten hours ago three days ago three days ago two months ago two months ago, and they're launching multiple products
So they just don't stick to one they do internal testing inside of their own audience inside of their own niche
already
you can also do this when you build up a couple of sales or you build up a nice audience from your email list or
from your audience on Instagram on Facebook
Then you can test products inside of that audience
you can maybe send an email you can do every targeting ad for people that bought from you with another product to see if it
Could be a fit for those people to then push it out to the cold market to people that don't know
Anything about who you are this brand is absolutely amazing that created amazing products absolutely crushing it
This is the turbo theme, by the way, it says is a copy of turbo and soul
But this one in particular is a turbo theme
It's about four hundred dollars at this point
But you can get it and it does make your website look a lot lot more efficient. They have videos
They have beautiful images
This is a great way to do an image for your product is by putting the specific features on the product just like this one
So they have quick draw side axis water bottle and so on then who is this for photographers travelers commuters?
You can do that as well for any product that you're testing whatever prod of your testing you can say
Who is this for this person this person this person and maybe even who is this?
Not for you really want to hone in into who is this product for what it does for you?
What are the features and what exactly it provides value to that person?
Because then it differentiates you from all the other people just trying to sell sell sell you actually care about
Your customer and actually care about getting them a good quality product. They don't even have reviews on here
They have reviews somewhere else
But they're not reviews on this page and they're still absolutely crushing at a bag for one hundred and eighty four dollars
I've seen people trying to sell bags for twenty thirty bucks and they can't it's because they don't understand the audience or a stone resonate
With the audience and the page and the branding in general just doesn't resonate with anybody
So if you want to do a million dollars a month
That is the strategy building a brand in the long term if you have
Idea what to sell what kind of products you need to put on your store. You're just clueless. I prepared a list of
21
Winning products that you can test and sell yourself
again, don't go in it with the mindset of I'm just gonna sell whatever makes me money these products I've
Curated them and I found them that are the best for you to sell right now
But remember the long-term game is to build a brand stay disciplined. That's where the big big money comes from
Check out the video right there of the top 21 winning products subscribe hit that notification bell
And if you want to schedule a call with our team, it's the first link down in the description
Go ahead and schedule that call with our team subscribe hit that notification bell and I will see you on the next video
Remember, it's sticking to the long term. You can use one of these products
They're amazing stick to a long term can absolutely crush it. I'll see you on the next one