- Hey everyone.
Welcome back.
Lead generation is one of the most effective ways
to grow your email list.
So today we're going to be creating a landing page
with the form.
And when someone fills out that form,
they're going to get a giveaway
and we're going to do that giveaway through an automation.
So let's get started.
(air whooshing)
So there are some steps involved in this.
Firstly, obviously you need to have a giveaway.
The second step is to create our landing page
and in the landing page set up,
we're going to include a tag
that when triggered it will send out our automation,
which will contain an email with our download link
to people to download that giveaway.
So that is the process.
So let's get started.
So the first thing we do is go
over to our little creep button, or you can go over here
to the create campaign on the right-hand side,
we'll click this one over here
and then want to click on landing page
and we'll do landing page, name of freebie giveaway.
Make sure you're on the right audience.
If you have more than one click begin
for the lead generation, they do have some templates here,
but I'm going to go down here
to the basic one, grow your list.
So the first step is to swap out our logo.
So we'll click replace, click on our logo, click insert,
bring it down, save and close.
In our big enticing headline we will say
download this,
it's awesome.
How's that?
Save and close.
Now for the actual content here.
I'm just going to grab it from my website and swap it out.
So clicking here and paste
that looks good, save and close.
Let's throw in an image.
Drop that block in there the image block.
Click on upload an image.
Click on this image here.
Click insert bring that all way down.
All right, there's good.
Okay.
A little bit more content here.
So lets bring in a text box
and we'll go right above the sign up form.
I'll click in here, paste this in.
Let's do a heading three looks good, save and close.
And now we have the email signup.
So I'm going to include the first name
because we will be using it in our automation setup.
We'll be doing a merge tag for F name, first name.
Okay.
And then we're not going to add in an interest group.
We are going to change the subscribe button
to subscribe now and receive your fab freebie.
All right, now we can change out the confirmation message.
This is what people see
after they fill out the form on your landing page.
Now we'll take out success, leaving awesome.
Your fab I do fab freebie is on its way to your inbox.
Something like that.
Save and close.
Alright.
Let's preview this.
Making sure everything looks good.
Okay.
Do a mobile check.
Looks good.
So we'll save and close.
So our page title is going to be freebie giveaway.
Here's the URL.
Now we get into audience and tags.
We aren't going to add in our tag.
You can add up to five tags if you'd like,
we'll choose this one right here that I've already set up,
but you can create tags if we need them on the fly here
to a click on ebook freebie
and make sure you're on the right audience
because you'll be unable to switch audiences.
Once your landing page is published.
So click save.
Okay, everything looks good.
We have our tag in there,
so we're not going to click publish right now.
Let's create our automation first.
Then we'll publish our page.
So let's go over to automations
and we'll click on, create appear in the top right,
click on classic automations.
We're going to click on the first one here email subscribers,
when they're tagged changes to freebie automation,
making sure you're on the right audience again click begin.
All right.
So this is a tag trigger.
So we'll click here to edit the tag that we want is
the only one we have ebook freebie,
and we're going to send this immediately click
on update trigger,
and now we get to design our freebie email.
So we'll name our email Fab Freebie Giveaway Download
something like that email subject.
Howdy, here's your fab freebie,
maybe a little emoji.
Thanks for subscribing,
the preview text from name, email address looks good,
click next.
So you do have different choices here for the email,
just like you would for a campaign.
You have a layout themes, save templates, campaigns,
and code your own.
We'll stick with the layouts.
We'll do the followup layout.
So let's do the same process here.
We'll do the logo swap out, replace click on that one,
insert, bring that down.
That's good.
Let's cinch this up a little bit the header.
Good.
Let's change out our headline here
as promised here is your fab freebie
and for the photo, I think just to be fun,
we can put in a little Giphy here.
So click on that, click on replace,
go into Giphy and we will do amazing human
just the one I like, I think.
Yep.
There it is right here my favorite human click insert.
All right, bring it down a little bit.
That looks good.
Save and close.
And for the thank you message.
I'll just grab another piece from my website.
All right.
Let's swap that out.
Click save and close.
Now, like I mentioned, one of the things
that we can do here is we can add in our merge tag.
So let's do that.
So we can add in another text field
or we can add it to the top of this one, let's do that.
Just hit enter a couple of times to give us some space
and we'll do Howdy and go over to emerge tags
and do first name there's grammarly after me again,
save and close and we'll change out the button here.
You want to say, download your fab freebie
and we don't want a web address, we want a file.
So here's our file that we're going to use it's a PDF.
You can certainly click on upload or do the import from URL
or just drag and drop from your desktop.
So we'll insert this.
Here we go.
And we'll delete this last part here,
but this is a good opportunity
for you to put in more information about who you are,
what do you do and why do you do it,
that type of thing,
or this is a good opportunity for you
to put in some expectation setting,
what type of emails they're going to receive
and that type of thing going forward.
But we'll delete that.
All right.
So it looks like everything is good.
Let's do a quick check on preview.
So everything looks good here.
And we'll exit out of the preview
and we'll save and continue.
So one more check here,
the schedule is going to be every day, all day,
we have our tag in there all looks good.
So we'll click next.
So one last check to review the workflow.
So you have the audience, you have the tracking,
you have the email fab freebie giveaway download
and the trigger, the subject line, all of that looks good.
So we'll click on, start sending, and then we'll go back
and now we're going to publish our landing page.
So let's go back to campaigns.
So here's our automation sending here's
our freebie giveaway landing page.
So let's click on that
and making sure everything looks good here
and we'll publish this now.
So the last step we have to do is test it all out.
So we'll click on our landing page URL.
So here's our landing page.
Go down to the bottom and fill it out.
Here's one here and put in our first name.
We'll do testing one, two, three, four,
and subscribe now and receive your fab freebie.
All right.
Here's our confirmation message that we put in before
your fab freebie is on its way to your inbox.
So after this, all we have to do is make sure it comes
to your inbox and that'll take about a minute or so.
So here is our automation email.
It has arrived in our inbox.
Let's click to open it,
and this is what it looks like in Gmail anyway.
So these are our Giphy.
You might say Jiffy.
We do have Howdy testing one, two, three, four.
So we know the first name is working
and here's all the information I put in there.
And then we just click this button
and here is our fab freebie.
So that's a quick look on creating a lead generation form
through the MailChimp landing page
with a simple automation on the end.
If you have any questions, post them in the comments below.
I'll do my best to answer them.
Thanks for watching.
And I'll see you in the next video.