- Have you guys ever heard the saying,
if you build it they will come?
Well that got me thinking about YouTube,
and growing your audience.
Everyone wants to know,
what's the secret to growing YouTube?
How can I get more views?
How can I get more subscribers?
How can I get my channel to grow?
And again, I think this is one of those times
that people are asking the wrong question.
I see so many people writing things like,
hey sub for sub,
follow for follow,
any small channels wanna support each other?
But I think this is really the wrong way
to go about things.
I don't think that it's actually gonna help
your channel all that much.
Even if it was collaborating with a bigger channel,
it's honestly not gonna help you out that much,
and there's a reason for that.
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Now we could talk about strategies to growing YouTube,
like thumbnails, and titles, and algorithms,
and all that kind of stuff.
But none of that matters if your product sucks.
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That's where The Field of Dreams comes in.
If you build it, they will come.
There's so much truth to this phrase.
If you just focus on building your product,
which in this case would be your channel or your videos,
the people will come.
The subscribers will come, the views will come.
Don't just try to build an audience.
I'm so guilty of this myself.
I'm always checking SocialWave and checking my numbers,
and seeing how many views or subscribers I got in the day.
When really I should be just focusing on the channel.
Making better videos, making better product.
I should be making more videos,
putting my time into that
instead of just looking at the numbers
and trying to grow this audience the whole time.
The ironic part is, the more I focus on the numbers
and trying to actually grow the channel,
the worse my videos get.
So how can we build our product or the videos?
Well the way I see it, there's two things.
One is to entertain, and the other is to provide value.
And entertain can mean a lot of different things.
For example, you could focus on your personality,
putting more of that into the videos.
Maybe you need to be a little bit more enthusiastic
or whatever it is.
Or you can entertain through story.
You can tell more of a story in your videos,
and really work on that.
That's really important.
Or maybe you just need to up
the production value of your videos.
Start making them better quality,
work on your sound,
make the visuals a little bit more entertaining
and pleasing to the viewers.
Learn, make, repeat, that's what I'm always talking about.
Up your production value.
Go on those binges and just watch tutorials like I do.
And if you wanna learn more,
you're gonna love the sponsor of this video.
I wanna say a huge thank you
to the amazing people at Skillshare
for sponsoring this video.
Skillshare is an online learning community for creators,
with over 15,000 classes on all sorts of stuff.
Not only is it a great place to learn about filmmaking,
you could pretty much learn about anything you want.
For example, if you wanna learn more about
running a YouTube channel,
there's tons of different courses on YouTube.
Just like this one with a huge YouTuber named Jazza.
There's definitely a class for you
no matter what you're interested in.
And Skillshare is super affordable,
you just pay this one low monthly fee
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And the first 50 students get two free months of membership,
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Whether you're interested in filmmaking or photography,
or YouTube, there's a class for you.
Go and check out the link in the description
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And while we're here, let's talk about the second category,
providing value.
Entertaining alone is really hard,
unless you're somebody like Logan Paul
that you're just so over the top and entertaining.
It's really important to provide value on your channel.
What is your audience getting from watching your films?
That's a huge motivation for people
to watch different videos.
What am I gonna get if I spend that five or 10,
15 minutes watching this video?
Am I gonna get something out of it?
So for example on this channel,
you know you're gonna get either something inspirational,
or you're gonna get a tutorial,
you're gonna learn some actual techniques.
You're gonna get something
out of watching the video hopefully.
In the end we're all a little bit selfish,
and we're looking to benefit from watching that video.
And if I'm gonna benefit
from watching this channel's videos,
I'm gonna keep watching those because I know
that I benefit from it each time
that I watch one of those.
So you wanna think about,
how can I provide value for my audience?
And that can be through so many different things.
You can teach things, you can provide inspiration,
you could be a role model, or just provide life lessons.
There's so many things that you can do
to provide value through your videos.
So you need to think about entertaining in a holistic way,
not just your personality going over the top.
By thinking about all the different aspects
of your channel making them entertaining,
but also providing that value for your audience.
I know I know, the title was a little bit click-baity.
But I really had to remind myself
to stop trying to grow the audience
and just focus on the channel itself.
Focus on making better videos.
That's when your channel starts growing
when you focus on your videos.
And not just trying to get those numbers
to go up all the time.
Make sure your channel, your product is really good.
That's when people see your channel,
they see your videos, and they end up subscribing
because they like your content.
I think it's virtually impossible
to be making really good videos
and not have your channel grow.
It's always gonna happen if you're putting out good content.
So, if you build it, they will come.
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