so many of you have been asking for it and today here it is i'm going to critique some of your
guys's work right here on youtube so we're going to break down analyze and modify some
of your designs and see what you guys have sent to me in terms of graphic design content learn
more about the awesome workflow tool miller note later in today's video and also how to sign up for
free with a no time limit period attached this first design is a logo and it was sent to me by
moomoo and sorry if i'm butchering your name but this logo is geared towards a real estate agency
so we're thinking along the lines of strength professionalism and security these are the kind of
things you want to think about when concerning the shape psychology the style the font and so forth
but let's work through this together and see how things pan out what can you see that might need
changing in this design so some of the things that i actually do like about this logo are
the concepts and also then how the logo type is stacked below the designer has focused on
utilizing contrast in both the kerning and the size of the two lines of the logo type which is
a really great thing to be doing but yeah when you have two lines of logo type it is always a great
idea to add in some kind of contrast or hierarchy as this balances the logo pretty easily but yeah
the designer has made a great start to this concept and also the design itself however my
main issue is the logo symbol if we take a closer look we can see that the symbol is not connected
fully because there's a little gap in the lower apex spike and also that tiny detail here which
appears to be a window is not centered but i personally would remove the window altogether
always try and lose unnecessary details or elements of your design just keep trying to
refine and simplify and try to imagine your logo being scaled down to a really small size so after
tidying up the logo it's now all one shade of black and i've removed that minor detail that
really shouldn't have been there in the first place however we can go further than that because
let's bring in some logo type and for this design i feel like a serif font might work for the main
logo type because that kind of style relates back to a more serious and more professional nature
and we can make the logo mark a little bit more robust by not having the round corners angled
straight lines represent strength and safety and that's possibly something you might want to
communicate for a real estate business these are just some suggestions and it's not me redesigning
this logo but it was a great start for the designer and is heading in the positive direction
and the concept was good but next up we have another logo design for a sushi restaurant by seva
but yeah most of the additions in today's video are in fact logo designs but if you do want to
see other kind of graphic design content on this critique style video just let me know
with a comment down below what has the designer done correctly in my opinion and your opinion
well the color palettes works really well for this kind of logo design and something based around
sushi the concept is also really amazing the fact they have incorporated sushi and the planets into
one logo is pretty clever however the first issue i see is a technical one and that is the main logo
type the designer has made sure to align the text centrally as we can see here however the fact the
last letter is a t brings a problem into the mix it means that the entire line of text it doesn't
look aligned even though technically it is and that's because the t has extended part stretching
out from the end so we can make things look more balanced by shifting the text over slightly to
the right so the left design is the original and the one on the right is a minor adjustment
so just because text is technically aligned it doesn't mean that it's visually appealing
or visually aligned so i've gone ahead and changed the logo type as i felt the font in
the original was a little bit too playful and it didn't do the design justice again this is
mainly a personal preference but i do feel like a tool and a narrow sans-serif on this
design works pretty well because the shape of that font can kind of resemble chopsticks
so the design on the right has dropped the established dates all together and given the
word sushi some room to breeze and they put planets below with some typographic contrast
so again a whole lot was done well in this design by the designer and the concept was out of this
world so the third design is a behance edition and instead of critiquing the logo itself i'm actually
going to be critiquing the presentation and the layout of the behance edition so the project here
is a personal brand and it seems like they have told a story with design which is always really
neat so right out of the gate i feel like the text at the top could have tighter kerning because
i don't think it looks so good being this open that's just something to take into consideration
but moving down i really like how the background blends in and then we're met with a selection of
business cards that's just a really nice way to start off this presentation and of course
the logo design is there too notice how the designer has continued with the color theme
and will do throughout the entire project that's something i really talk about on my channel when
making a presentation to showcase your designs and it's very very
essential in this kind of environment one thing though is that some of the imagery on this kind of
presentation is slightly blurry not by a whole lot but it's just a minor nag that i personally have
i like how he has broken each segment up with a new background and that makes things flow really
smoothly while scrolling down the page it's also a really good idea to show you're working and the
process that you've gone through to get to your final design choice this shows professionalism and
it often sets apart more competent designers as opposed to those who are more amateur and novice
showing the fonts used on the color palette is another great thing to do
and i think this designer has been listening to my videos on portfolios because they've
also used mock-ups which is something i heavily suggest you do for your portfolio
i like how all of the text is justified to the left and that theme is kept throughout the entire
presentation also the designer uses repetition of squares because each segment is broken into
a square and then down at the bottom here with the mock-ups we have squares within squares
small details like this do go a long long way so yeah overall the presentation is really great and
i would just maybe rethink some of the typography choices in terms of the fonts used and also how
they're being used and also just check every image is high resolution next up is another
logo design but this time it's for a fashion brand so let's get stuck in and take a look
so here's a breakdown of the logo is it just me was this text on the right hand side stretched
upward a little bit kind of squashed was that just me being weird anyway let's look at what this logo
does well it's a strong symbol actually it's a very strong symbol in fact and you can see this
kind of style in the versace logo so we are in the right ballpark considering fazachi has a similar
kind of design but can you notice a clever thing about this lego symbol well the fashion brand is
called eti or eti and it's made up of two t's and two e's and if you look at the symbol it
has both two e's and also two t's within it and this is a really clever and a really neat design
so i like the top logo type and how the designers thought about contrast
in both lines of the logo type but why add the lettering around the logo symbol to me this really
isn't something that's needed and it just detracts away from the strong points of this design
just remember that simplicity is often king when you're logo designing and if
you remember this and don't forget it then you probably will find it hard to go wrong
i also noticed that the logo type was not centered properly so i've gone ahead and made some changes
to that also was my personal taste of font choice and lastly if we must go with the serif font
for the secondary logo type i feel like a more sophisticated and clean serif font is going to
work better as seen here the original look too playful in my personal opinion but yeah overall
it's a very great design once again with just a few changes needed from my personal perspective
so today's video is sponsored by melo notes now i've been a firm advocate of millionaire
for three years and if you've been subscribed to my channel for a while you will know that miller
note is a bit different to traditional software now it's more like working on the wall so to speak
in a creative studio it allows you to map out your projects collect all of your ideas and inspiration
in one convenient place and it also allows you to collaborate with your colleagues or your clients
in real time so i've been using millennial for the past three years to keep my creative projects
organized and this awesome tool is available for free with no time limit so if you haven't done
already sign up for free using the link in the description box below and start to streamline
your graphic design workflow today so that was a video on critiquing your guys's work here at
satori graphics on youtube but do let me know if you enjoyed this video and if you want to
see more content like today's upload i want to make videos that are useful and relatable to you
on the other end of that computer screen or phone so do let me know what you want
to see here on this channel and of course until next time guys design your future today peace
you