Eicher Motors Limited incorporated in 1982, is an Indian automaker company
based in Gurgaon, India. Eicher Motors Limited is the flagship company of the
Eicher Group, which was a catalyst in the green revolution in India with the
production of India’s first agricultural tractor in 1959. EML is now a leading
player in the Indian automotive space. Its 50-50 joint venture with the Volvo
group, VE Commercial Vehicles Limited, designs, manufactures and markets
reliable, fuel-efficient trucks and buses; and is leading the path in
driving modernization in commercial transportation in India and other
developing markets. Eicher Motors also owns the iconic Royal Enfield motorcycle
business, which leads the premium motorcycle segment in India. The oldest
motorcycle company in continuous production world-wide, Royal Enfield has
witnessed a huge surge in demand in the recent past, and is charting its course
to be the leading player in the mid-size motorcycle segment globally. EML’s 50:50
strategic joint venture with US based Polaris Industries Inc., Eicher Polaris
Private Ltd. is in start-up phase, and is currently designing and developing,
and will soon manufacture and sell a full new range of personal vehicles. In
2013, Eicher Motors recorded its highest ever total income of INR. 7,400 crores
and is listed on the Bombay and National Stock Exchanges.
History Eicher Motors is a commercial vehicle
manufacturer in India. The company's origins date back to 1948, when
Goodearth Company was established for the distribution and service of imported
tractors.In 1959 the Eicher Tractor Corporation of India Private Ltd. was
established, jointly with the Eicher tractor company, a German tractor
manufacturer. In 1960 the first tractor produced in India was put on the market.
Since 1965 Eicher in India has been completely owned by Indian shareholders.
The German Eicher tractor was partly owned by Massey-Ferguson from 1970, when
they bought 30 percent. Massey-Ferguson bought out the German company in 1973.
In 2005 Eicher Motors Ltd. sold their tractors and engines business to TAFE
Tractors of Chennai, the Indian licencee of Massey Ferguson tractors.
In October 1982 a collaboration agreement with Mitsubishi for the
manufacture of Light Commercial Vehicles was signed in Tokyo and in the same
period the incorporation of Eicher Motors Limited also took place. In
February 1990, Eicher Goodearth bought 26% stake in Enfield India Ltd and by
1993 Eicher acquired a majority stake in Royal Enfield India.
In July 2008, EML and Volvo Group's 50:50 joint venture VE Commercial
Vehicles designs, manufactures and markets commercial vehicles, engineering
components and provides engineering design.
In July 2012, EML and Polaris Industries Inc, USA announced a 50:50 joint to
design, develop, manufacture and sell a full new range of personal vehicles.
Group structure The Eicher Group has diversified
business interests in design and development, manufacturing, and local
and international marketing of trucks, buses, motorcycles, automotive gears,
and components. Eicher has invested in the potential growth areas of management
consultancy services, customised engineering, and maps and travel guides.
VE Commercial Vehicles Limited is a 50:50 joint venture between the Volvo
Group and Eicher Motors Limited.VECV is divided into five business units:
Eicher Trucks and Buses - The E Series Volvo Trucks India - The VE Series
Eicher Engineering Components Eicher Engineering Solutions
VE Powertrain. Eicher Goodearth
Eicher Publications Royal Enfield Motors, the motorcycle
manufacturing subsidiary, is a part of the Eicher Motors.
Vehices Eicher Trucks
Eicher Polaris Multix References
External links Eicher Group Official website