seo social media marketing email
marketing
ppc advertising where do you start and
how do you use these to get more traffic
to your website
if you're a beginner to digital
marketing and you want to cut through
the noise then keep watching because i'm
going to show you how all of these work
based on a decade of experience rather
than just theory stay tuned
what's up marketers samo here with
ahrefs the seo tool that helps you grow
your search traffic
research your competitors and dominate
your niche today i'm going to share
seven digital marketing strategies that
i have personally used
and gotten results with and if there's
only one thing that you take away from
this video
it's to not try all of these at once
instead pick one of these strategies
experiment and master the channel before
moving on to the next
let's get to it so before we dig into
these strategies you need to make sure
that you're adopting today's mindset of
the consumer
today we live in a content first world
people are looking for information
before they buy
so you need to really put yourself in
the buyer's shoes rather than allowing
yourself to get blinded by
how great you think your products and
services are the mentality you need to
adopt
is to help people rather than trying to
cold sell them
when you help people solve problems
through free and valuable content that
is
relevant to your business you reach
larger audiences
and build trust the best part is that
you get the opportunity to show people
how your products and services can help
them solve their problems
and fulfill their desires and needs
alright so the first internet marketing
strategy
is blogging with seo in mind now
blogging isn't writing about what you
did today or even something more noble
like an epiphany you had
that's a diary but don't get me wrong
this kind of content can work well
if you have an existing and loyal
audience
but for most of us that just want to get
more traffic leads and sales
we need to intentionally target problems
that your target audience wants to solve
in the world of blogging this whole
process can be summed up as a technique
called
keyword research let me show you two
clear-cut examples on how keyword
research works
in the first example let's say you sell
physical products like computer parts
and accessories
what do you think future customers might
be searching for in google
probably questions like why is my
computer so slow how to build a computer
how to speed up a computer these are all
very real problems and people are
looking for solutions
in fact ahrefs keywords explorer tells
us that these exact search queries get
tens of thousands of searches each month
now the best part about these specific
queries is that you can help people
solve their problems while integrating
products from your store
in the content why is my computer so
slow could come down to a hard drive
cpu or ram problem so help your readers
diagnose the problem
and offer product solutions within your
post how to build a computer would be a
super easy plug for any computer
components they're already showing
intent to build
so it's unlikely that they've already
purchased parts and peripherals
all right second example let's say
you're a real estate agent and you're
compensated when someone buys
sells or rents a property now the thing
that most agents do
is boast about how many homes they've
sold or how they want an award that you
nor i have never heard of my point is
that the average buyer or seller
doesn't care and to prove my point no
one's searching for things like
which realtor won the most awards in new
york but again potential customers are
looking for
solutions to their problems problems
like how to invest in real estate
how to buy a house what credit score is
needed to buy a house
and again these all have the potential
to attract a massive audience
by ranking in google for something like
how to invest in real estate
you're now attracting potential buyers
with deep pockets
and they likely have intent to buy
content on how to buy a house would
likely require the work of an agent
at some point which could be you what
credit score is needed to buy a house is
a great way to show that your knowledge
and intentions go beyond making a sale
the best thing about blogging for seo is
that once you rank
you'll be getting free consistent and
passive traffic from google
if you're new to seo i highly recommend
watching our seo for beginners video
which will give you a nice overview of
what seo is
how it works and how you can get it to
work for you i'll also link up some
additional resources on doing keyword
research that grows traffic
and revenue as well as a video on how to
write a blog post with seo in mind
for now let's move on to the second
strategy which is to invest
in video content specifically on youtube
youtube is the second most visited
search engine in existence
to top that off video carousels nearly
doubled in 2017 in google search results
video isn't just the future it's the
present and the same principle of
helping potential customers works for
video
2. when people go to video search
engines like youtube they're looking to
find answers to their questions
for example if you bought a so-called
new iphone x on ebay you might search
for
iphone x unboxing and see if all the
contents are in the box
and according to hf's keywords explorer
108 000 searches are happening
each month globally on youtube alone for
this keyword
in fact this video that you're watching
right now was chosen because i can see
that people are specifically looking for
digital marketing
tutorials for beginners to come up with
topic ideas that people are searching
for in your niche
head over to ahrefs keywords explorer
switch the search engine to youtube
and search for a broad keyword in your
niche let's use makeup as an example
now makeup as a standalone keyword isn't
a problem so let's go to the questions
report
where you can see popular questions
people are searching for on your topic
and right away you'll see great topic
ideas like how to clean makeup brushes
and how to cover acne with makeup now
when you're creating these videos
try and keep the fluff out and pack in
as much necessary value as possible
doing this has helped us grow our
youtube views to over 150
000 views per month and best of all
since all of our videos show
how our seo tools can help it's led to
thousands of new paying leads
and customers specifically mentioning
that they found us through youtube
most of our video growth was done
through youtube seo so i'll leave links
to a tutorial to help you rank your
videos
and get more views next up is social
media marketing
rather than covering every social media
network i want to pass on a couple of
important tips that will help you grow
your social channels
the first is to focus on just one social
media channel when you're just starting
out
it takes time to build a following but
numbers aren't everything
what you want is a loyal following when
you dip your toes into every possible
social media network out there
your attention gets divided and the
results get diluted
so which social media marketing channel
do you choose
that leads us into the second tip which
is to go where your target audience is
and cater to the platform if you have to
choose just
one social network it's not about
choosing the one with the most active
users
it's all about understanding the
audience that's there and if you can
serve the reason for them being there
you really need to think about why
someone is logging into the specific
social media network
for example people usually go to youtube
to learn how to do something or to be
entertained
but facebook is different think about it
have you ever logged onto facebook
hoping that you would see an unboxing
tutorial or better yet
have you ever opened your facebook app
hoping you would find a limited time
offer that's 97 off
only for the next 37 minutes probably
not
people don't check facebook with credit
card in hand people like and share
things that are helpful
interesting shocking or funny so if
you're going to try and bring people
into your world
present your message as a story video or
something else that will likely stand
out from the endless feed of vacation
vanity shots
pinterest on the other hand is primarily
a social search engine
where people can control what they want
to search for the primary intent of
users on this platform is to get
inspired
learn things and plan to do things so
create content that caters to their
intent for being there
so if this is your audience take
advantage of a less competitive
landscape from both an
ads and organic perspective speaking of
ads
that's the next digital marketing
strategy on the list for today
when it comes to paid advertising please
do not throw your money blind into an ad
network
because you read that it was good what
works for one person won't necessarily
work for the next person
instead think about the abcs of paid
advertising
a is for audience b is for budget and c
is for commerciality
we've already covered the audience part
you want to engage on social networks
where your target audience hangs out
budget is the next one bloomberg
reported that google and facebook own a
combined
58 of the 111 billion dollar market
now the way ads work are usually based
on auctions
the more advertisers there are the more
expensive it gets for you
and i so let's say you're in the ultra
competitive industry of conference
calling
if we search for that keyword in
keywords explorer with google set as the
search engine
you'll see that the cost per click from
google ads is twenty dollars
if you have an ad budget of let's say a
thousand dollars per month
then you'd only be able to get 50 clicks
before your budget was depleted
instead you can do two things the first
option is to look for keywords that have
a lower cost per click
just go to the phrase match report to
see all keywords in our keyword database
that contain your target keyword
next set a filter to only show keywords
that have a maximum cost per click
of something lower like five dollars
from here you can filter through the
list and see if there's some more
lucrative opportunities
rather than spending twenty dollars per
click this one for a conference call app
might be a good one since it's a quarter
of the price
another benefit is that the reason
behind the searches query is more
clear someone searching for this is
clearly looking for an app that
does conference calls whereas someone
searching for just conference call
could be looking for many different
things the second thing you can do is
experiment with less popular ad
platforms where your target audience
might be
finally is commerciality now all major
ad platforms are able to bring roi for
their advertisers
otherwise they wouldn't exist but you
have to find a way to bridge the gap
between the intent of the platform
and how you monetize your products and
the solution it's gonna be content for
example let's say you sell boutique
furniture
and think that pinterest will be a good
platform to run some ads
in my opinion it wouldn't be a good idea
to advertise a bunch of links to
high-end furniture like couches
and dining tables instead blog posts
could work really well here since people
log on to pinterest mainly to get
inspired
and learn new things here's what that
bridge might look like
pinterest ads would be the discovery
tool you pay the money and they'll show
your pin
the bridge would then be a helpful blog
post on let's say 11 interior
design tips for your living room that
won't break the bank
and within that content you could
showcase your products where it supports
the tip you're speaking of
nail the abcs of paid ads and increase
your chances of
actually converting your hard-earned
dollars into roi
next up is one of my favorites and
that's podcasts now there are two ways
to look at podcasts first is to create
your own
and the second is to be interviewed on
someone else's podcast
creating your own podcast can be great
for brand and building an audience
but if you're just starting out it can
take quite a bit of time to get any sort
of traction
getting interviewed on podcasts is a
different story podcasters are always
looking for interesting people to
interview
even if you don't have a ton of
experience in the online world
your offline experiences and expertise
could be a great way to land yourself a
position on a popular podcast
now if you don't know which podcast you
should approach an easy way to find
opportunities
is to look at your favorite podcasts and
find someone in your industry that has
been interviewed
looking at the podcast page for
entrepreneur on fire you'll see this
episode with jim quick
now if we click through to the interview
you'll notice two things
the first is that the guest name is in
the title this is very common for
podcast interviews
second is the link on the page the host
will almost
always link to the guest home page in
the show notes knowing this we can use a
tool like ahrefs site explorer to find
all podcasts they've been interviewed on
so i'll enter in jim quick.com
and i'll also set the search mode to a
url search so we can find pages that are
linking specifically to the home page
once the overview page loads go to the
backlinks report which will show you
all the pages that are linking to this
url finally let's use the include search
and type in jim quick
and to keep our results super relevant
i'm going to set the filter to search
for his name
only in the titles of the referring
pages
and we now have around 120 podcasts we
can pitch to get interviewed
so filter through relevant podcasts and
pitch the host as to why they should
interview you
and the value you can give to their
audience next on the list is email
marketing
if you've ever looked into email
marketing then you've probably heard
people claiming that
email is king but i promise you that
once you get into it
you'll quickly discover that it's not as
turnkey as online gurus make it sound
now don't get me wrong email marketing
is great but first you need traffic to
get email subscribers
it also requires opt-in forms to turn a
visitor into a subscriber
in my opinion email is a great long play
to build connection with your audience
and even sell high-ticket items so my
tip for you on email marketing is quite
simple
first focus on building your email list
from day one
it's important and you might as well
collect emails from interested people
from the start
even if it's not a substantial list but
be realistic with your goals
and as you build your audience put more
time into your email list
and see how it can serve your business
the final strategy is to use
forums and community boards community
forums like quora
reddit and facebook are great promotion
channels but before you go off and start
posting links to your product pages
there are a few things you need to
understand and these are all based
around the unspoken rules of spam
first don't promote your products or
services pages within these groups
the intent of users on these platforms
is to learn
not to be sold to directly instead think
of these networks as a place to share
your expertise
build relationships and help others
second
use links to your content sparingly if
you're constantly posting links to your
blog and have justified in your head
that this is non-promotional then you're
most likely wrong
links can be more appropriate based on
the network you're posting on
for example quora generally has longer
answers
and linking to your content where it
supports your point is a good idea
facebook groups on the other hand are a
different story let's say you're a real
estate agent and you join a first-time
homebuyers group on facebook
if someone asks a question like i'm
looking to buy my first home and was
wondering if i can even get a mortgage
now if every agent on that group posts
links to their website
can you see how spammy that could get
instead it would make sense to post a
link to someone else's affordability
calculators
or offer introductions to b lenders the
point is that helping first will go a
lot farther than self-promotional
content
that can taint your reputation now i'd
love to hear from you which digital
marketing strategy do you think
is most effective in online marketing
let me know in the comments and if you
enjoyed this video
then make sure to like share and
subscribe for more actionable
seo and marketing tutorials so keep
grinding away
focus on one marketing channel before
trying the next and i'll see you in the
next tutorial