Pacinos Matte Paste versus O'Douds Matte Paste.
This is Brand Battle.
Hi guys, how are you?
I'm Robin.
Welcome back to Brand Battle; the series that puts two competing products head to head in
the ultimate showdown.
Now, this one really has come as a direct result of comments from you guys.
You were saying that you wanted Pacinos; that you'd seen loads of advertising on Instagram
and seen other guys talking about it.
So I thought it is time to do it and I'm putting it up against O'Douds, which again is a brand
which I've actually started using exactly the same time.
So I very much started off at zero with both of them.
Now, in this Brand Battle, as you know, there will be 20 points down here because we know
that not all categories are as important when it comes to using these products.
Pacinos is a US brand created by Eric ‘Pacinos’ the barber.
This is their matte paste with flexible hold and no shine; versus O'Douds, which again,
is a US company.
Now, they say that they are “sensible grooming for sensible humans”.
I enjoy that too.
Also, they, as I'll be talking about, are all about sustainability.
They “vow not to support or associate with manufacturers with poor labor conditions or
contribute to the growing environmental crisis”.
We are going to talk about that.
Now both products are water-based, but when you take a closer look they really are quite
different.
Like Pacinos has water, lanolin wax, kaolin, petrolatum.
Kaolin is a type of clay.
Then lanolin is what really conditions sheep's wool and also there's various sort of colourings
at the bottom there.
Then looking into the O'Douds one, we have water, kaolin again, then carnauba which is
wax, seed oil, hydrogenated glycerin and O'Douds say they are made from “quality natural
vegan and cruelty-free ingredients; no harsh chemicals, synthetic fragrances or parabens”.
So, really, if we were to give points for using this it would definitely go to O'Douds.
It's cleaner.
You know exactly what's in there; vegan and cruelty-free.
Now, looking at packaging, you have Pacinos in this matte black tub with a slightly sort
of glossier lid.
What I do like about it is it doesn't have a stick-on label.
It's directly onto it which I just think makes such a big difference versus the O'Douds which
does have a stick-on label.
It's on the glass and they say that their goal is to “keep our impact on the environment
as low as possible and you can see that from their use of recyclable and renewable materials”;
a brand that is going slightly further with their packaging.
The point goes to O'Douds.
Now into smell.
They actually are both quite sweet.
The Pacinos one is slightly more floral and the O'Douds one is slightly more citrusy.
So for me, the one I prefer and that gets the point is O'Douds.
Now, both products are really easy to scoop out and warm up and emulsify.
There's not much in it and actually, I sat for ages kind of obviously, using it, but
also just putting into my hands and feeling it and touching it.
But there's one which is just slightly creamier and slightly easier, like the tiniest bit,
to emulsify.
So the points go to O'Douds.
Now into application, again, they are both very easy.
The O'Douds product is so easy to apply.
I mean not surprisingly, it is creamy, it works through, there's no tug versus Pacinos
product which again is very creamy and easy to apply, but has a slight tug, just the slightest.
I really had to drill down on this one.
So the points go to O'Douds.
The O'Douds product is a dream to style with.
It actually felt a bit like, if you remember last week when we spoke about the Cement Clay
by Layrite, it's styled in a way that feels very similar to that; really responsive, a
great grip which allows you to build volume quite naturally into the hair versus the Pacinos
one which again is really very easy.
But I think because you have that tug slightly, you have to work slightly quicker and I actually
found that it tended to piece the hair together more.
So, really, for styling, the points go to O'Douds.
Now, both products are supposed to be matte; they are matte pastes.
But quite often we see in products that something which is matte might have a low to natural
shine.
But there is one of these products that when it says matte, it really is matte and that
was Pacinos.
That said though guys, the sort of texture and the separation made it look less natural
versus the O'Douds which although it had a slight shine, the hair sat in a more natural
looking way.
But I think the Pacinos product will really suit guys with very short hair.
In terms of, think of like a French crop or a Caesar cut, that sort of thing will really
go well.
So for me, I'm going to give one point to Pacinos and two points to O'Douds.
Now into hold, Pacinos has a flexible hold versus O'Douds high hold.
This is what happened.
Although it hasn't been heavy, I feel like it's maybe quite fluffy and it's maybe not
sort of retained the sort of finish that I'd want.
It feels like it has good texture.
It's one thing I've noticed about this.
It feels like it has a good grip, although it has dropped because there's no hairspray.
There is still a good amount of volume.
So really, the holds were as they said they were.
The Pacinos one dropped slightly more than the O'Douds which stayed up but I...I'm changing
the points in my head currently; hang on.
I'm now going to go two points each.
Now, it can all change straight on the day.
Now into washability, there's not much in it again, but there was one which did wash
out just slightly easier and that was O'Douds.
The Pacinos product retails on their site for $19.99 with a flat rate postage and packaging
of $5 which comes to $24.99 versus the O'Douds product which is $18 on their site with free
postage and packaging in the US, but $16 postage and packaging to the UK which is a bit of
a deal breaker really.
However, on other websites like Moquer, also an Amazon, they both come out at around about
the same price.
So, this one comes down to where you live, postage and packaging, import taxes, all that
good stuff.
So really, I'm calling this one a draw.
So there we have it, we have our verdict.
With five points we have Pacinos versus 15 points for O'Douds.
I have to say, although the points seem really heavy, I really did like the Pacinos product,
I did.
I think even if we put it against some of the other pastes that we've battle out, this
would go ahead of them; maybe not the Aveda one.
Maybe the Aveda one can go against this.
Let me know if you want to see that; good one.
But I did like it and I'm intrigued to try more of these.
I would say though, that I think O'Douds, everything they're doing is just so great
and what we need to be doing.
Like, here we go, preach it.
But being responsible and being sustainable and there are no colorings, there are no parabens,
it's cruelty-free, it's vegan-friendly.
If you care about that, which we probably should, I say probably we should, then this
is really great and I love what they're doing.
It just feels really intelligent as a brand.
Thank you very much for watching.
I really hope you've enjoyed this one.
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It's going to be Thursday.
Buh-bye.