- Welcome to The Journey.
Today we're gonna talk about
how to get Pinterest followers for your business.
Social media has become vital for any business
or organization that wants to promote their brand
and engage with their customers.
But it's not just about Facebook, Twitter and Instagram,
believe it or not,
depending on your business,
gaining Pinterest followers is important as well.
- And it's more than just recipes and wedding planning.
If you're looking to reach a wider customer base,
build your authority and brand,
increase your website traffic, establish expertise,
connect with customers or track new trends.
Pinterest is the place for you.
- Yeah, and if you're exploring
how to use Pinterest as part of your marketing efforts,
but you're not sure where to start,
not to worry, we'll walk you through a few strategies
to boost your Pinterest followers.
Starting with how to get started marketing on Pinterest.
Now, Pinterest SEO is a long game. (laughs)
The more great content you create and pin,
the more rewards you'll reap via sales through Pinterest
and organic traffic to your site.
- And if you're haven't already create a business account,
when you create your Pinterest account
make sure it's a business account.
You'll also verify your website,
install a Pinterest save button.
So visitors can pin content
from your site directly to their own boards.
- Now it's on to creating compelling original images
and there is a definite lack of original images
on Pinterest, I'll tell you that.
So to boost your re-pins,
post original imagery like photographs and info-graphs.
However, remember that re-pinning original images
isn't enough.
They need to be high quality, attention grabbing images.
Choosing photos with Pinterest in mind
is definitely the way to go.
So consider whether each photo to be pinned
is engaging and interesting,
and take time to ensure there's something eye catching
about it, about your image.
And even if that necessitates re-shoots,
it's worth it in the end.
Dark or grainy photos will immediately deter your audience,
so be sure all your images posted on Pinterest
are bright and crisp
- And yeah, images are absolutely important,
but writing captivating pin descriptions
is just as important.
A strong image on Pinterest just is not enough.
You need that great description to match.
And if you're aiming to craft compelling pin descriptions,
there are just a few considerations to keep in mind.
First, add text overlays in your pins
to detail any special features in your pin product.
And then you need to make your description detailed.
You can include up to 500 characters on Pinterest
and the site recommends
that you add as much helpful information as you can.
However, as the first 50 to 60 characters
are the only ones that are likely to show in people's feeds.
These are characters that are arguably matter the most.
With that in mind,
in your intro focus on what is most relevant
to your audience.
- Totally.
and Pinterest advises that you use complete sentences,
relevant keywords and a call to action, that's CTA.
And your CTA feature action verbs such as see,
shop, find and buy.
So your visitors know what you want them to do next.
- Absolutely.
Now let's talk about keywords and hashtags.
So when writing your descriptions,
add your carefully research keywords
along with a quick reason Pinterest users
should want to learn more about your products and services.
Optimizing your pins with keywords
help your pin show up in search engines,
driving Pinterest followers to you naturally,
without you having to search for them.
- Keep it organic. (laughs)
You'll want to include both keywords
and relevant search terms.
If you need some help with this,
use Pinterest search tool for details on the top searches
and most relevant keywords.
I know that helps me a lot,
when trying to find which hashtags
to use on social media as well.
And while you're optimizing your descriptions,
don't overlook your images.
Optimize the alt text of your images
and your profile to further increase the chances
of your content being found.
- And as for hashtags,
Pinterest is not a social media platform
that responds to hashtags for keywords.
So with Pinterest, the proper technique
is to simply use the keywords in your pin description.
So no hashtags there.
- One of the easiest ways to gain Pinterest followers
is to add social sharing icons to your website.
And when you do this,
it makes it far easier for visitors to share your content.
You can easily add sharing icons through a website
by adding Pinterest save button,
and including it in the images and product lines
on your website or blog.
- And now Pinterest offers two save buttons.
An automatic button or a hover button.
Use whichever one best suits your needs.
But once a Pinterest user has pinned your content,
their followers will get to see it,
helping to give your pin a wider reach
and gain more impressions,
hopefully getting you more Pinterest followers
in the long run.
- Yeah, hopefully.
And another benefit of adding the save button
is that you can use it alongside Pinterest analytics.
This is really cool.
It allows you to determine your most popular content
so that you can create more of it.
And finally, to reach an even wider audience,
share your pins on other social media sites
like Facebook and Twitter.
- Now this next way goes with a lot of different platforms
but cross-promote pins in your other content.
So include recent Pinterest links
in your newsletters, email signatures,
maybe even an Ig story or a Tweet.
Doing that along with a strong call to action
gives you the best chance at as many eyeballs
in your content as possible.
- And be sure to follow your competitors followers.
Might sound backwards at first,
but although it won't always be the case,
often if you follow someone, guess what?
They're gonna follow you back,
and an easy way to approach this,
is to find competitors profiles.
For example, if you write about arts and crafts,
search under this term, then choose the people option.
And this will bring you to a list of all the competitors,
and you can look at your competitors profiles,
find out who their Pinterest followers are.
and then follow them.
- And then to further increase your followers,
you must share content that will interest them,
And you can do this
by looking at what your content competitors are sharing,
and what is getting the most interest.
The more re-pins it has,
the more likely it is to resonate with your audience.
- And now there's no denying Pinterest success.
And with such a vast audience of active users,
there's ample opportunity there
for you to engage with your Pinterest followers
and promote your content.
However, however to ensure your content is seen
by as many visitors as possible,
you need to introduce some effective strategies
to build your Pinterest followers.
- This includes using keywords
to make your content easier to find,
adding share buttons to your website and being consistent.
With all the strategies detailed in this video,
you've got the know how to get more Pinterest followers
and reach a wider audience.
- Alright, that's a wrap.
You just learned how to get Pinterest followers
for your business.
Be sure to comment below and subscribe to our channel.
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This is The Journey.
We'll see you next time.