what's up guys welcome back to my etsy
print on demand series for 2021. today
we're talking about
product research but i know you're gonna
like this because it's product research
the easy way
it seems like there's a new tool that's
out for every single e-commerce
marketplace and
etsy is no exception i've talked about
this tool before on my channel it's my
go-to like
highest recommended tool for selling on
etsy for any etsy seller and it's
actually not
just for print on demand but obviously
on this channel we talk a lot about
print on demand so we're gonna
look at it through that lens and the
tool is called allura
they have a whole suite of etsy seller
tools i'm gonna show you everything you
need to know and how to use them in this
video
but the one you're probably gonna think
is the coolest is the one you see in the
screenshot behind me here
that's the chrome extension the product
research tool where you can basically
perform a search on etsy
run the extension and you instantly get
insights into how well
each product in the search results is
selling so you can project
basically how well you how successful
you'll be in that niche
so that's what i'm going to show you in
this video let's get started
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you can take advantage of my free print
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over eight days and my print on demand
facebook group
also if you missed part 13 of this etsy
series make sure you uh go back and
catch it it's an important one i'll link
to it right here in the youtube cards
and in that video i just show you how to
make thumbnails that pop
in search results if you don't have good
thumbnails you will really struggle to
make sales
all right so the reason you're here
today we're going to talk about
allura for etsy as they say
self-proclaimed
tools to grow your etsy business and
they've been expanding their tools by
the way so ever since they first reached
out uh
their best product or their best part of
the product was the chrome extension but
now they've added a bunch of additional
things
that really makes this a no-brainer for
me so i'm gonna show you uh how i use
allura
and you can find the link in the
description if you want to support my
channel
if you do end up using allura that would
be appreciated alright the first one i
want to show you is the keyword finder
now keywords assist the algorithm
in showing your product to the right
customers
if you're selling um father's day shirts
you don't want to show up
when someone looks for a 10 year old
birthday shirt
right they're two different niches so
and i'm not trying to insult anybody's
intelligence i know you guys get that
and that's a very kind of broad concept
like you probably don't need a keyword
research tool to find 10 year old
birthday shirts
but here's the thing we don't
necessarily in our head think of the top
13
tags that you should include or keywords
in general in your title so this is
where
it sometimes is very useful to leverage
these tools
that can scrape the information from
etsy and you don't have to guess
they'll just literally tell you or tell
us so i typed in dogecoin in this case
you can see right there at the top that
it is estimating that it's get this
keyword right now gets about 37 000
views a month
1043 favorites there's a lot of
competition about 7 700
products to compete with there is about
1200 sales a month
generated uh average price 16.48 cents
93 shops are competing uh they even give
you process
time and the main category and this is
based on a hundred listings analyzed for
etsy's uh
results on the word dogecoin here you
see
the best performing keywords on the seed
keyword that we provided so the seed
keyword we provided was dogecoin well
what do you know the top performing
keyword
is dogecoin now most of the time that's
going to be the case
but here you know if you want to enter
the dogecoin niche but you don't really
know anything about it
maybe you didn't know to target the
keyword doge uh maybe you didn't know it
was a cryptocurrency well there you go
look at the first
three keywords there you can see that
getting indexed on the word bitcoin is
also
driving additional impressions and
clicks
even though it's a dogecoin shirt so
these things to the moon by the way you
want a sub-niche within
the the dogecoin niche look a little bit
further than halfway down that list it
says to the moon
dogecoin to the moon dogecoin dogecoin
gift
by the way i have a dogecoin right here
check that out it's like a real uh
not solid gold by the way solid plastic
though uh dogecoin
got that on ebay so what you can do is
you can select these keywords from the
left hand side and then you can hit the
button at the bottom there
and it looks a little bit broken because
i was like super zoomed in when i took
the screenshot but you can copy
to your clipboard and then just go paste
them into your etsy tags
also you can click on the far right side
when you hover over a keyword and you
can see
the google trends data
for that keyword which is a good way to
see if you're entering a
something that's trending or something
that's on the decline all right also
they have a product seeker tool now this
is
something that to me makes more sense if
you're selling like physical goods
on etsy or on amazon like this is this
is something i've used in the past but
mainly for my fba business
and optimized more for amazon but they
have built one for etsy so let's take a
look
and again i put a print on demand slant
on this but you're
there's a lot more potential than what
i'm going to show you in the product
seeker so this is another app that's
built into their website i mentioned
you're going to love the chrome
extension i'm going to show you the
chrome extension at the end
so you have to wait to see that one and
that one you can actually use on
etsy.com so the product seeker you can
provide a seed keyword you can drill
down into category
you can filter by country in this case i
didn't do anything i just provided a
seed keyword and searched and i searched
for dogecoin and you can see a bunch of
results here you can also click any of
those headers
and it'll filter that column by top to
bottom like high to low or low to high
you can also enter additional query
filters
by expanding the filters and i just
wanted to show that to you here you can
exclude or include only certain
categories in this case i selected
clothing
you can set metrics like minimum total
sales per month
maximum well okay that's actually not by
month total sales is overall
but you can then set minimum monthly
sales being generated maximum monthly
sales being generated
so something that i like to do sometimes
is set maybe
15 sales a month and then set the
age which you see at the very bottom
there age set the max age to like 100
days
so see if there's any new products
relatively speaking two and a half
months or no 100 days
three months roughly three months old
products that are doing about 15 sales a
month making a sale every other day
because that's actually that's pretty
good
do the math if you're making let's say
you're selling a shirt in 1999 you make
about 10
10 a sale well that's five dollars a day
that's not bad on a 30 days in a month
that's 150 bucks a month so pretty good
all right so in this case back to the
doge example i clicked one of the
t-shirts there
the one says dogecoin shirt hodel on
we're going
uh you can see the information there the
price estimates it says it's doing about
14
monthly sales generating 265 dollars a
month
total sales 247 total revenue 4678
so you can see all this information
basically spy on your competitors
check out what's working what's not
working all the
relevant metrics you need are right here
so and it's it's on the allura app
on their website which again link in the
description all right this is a new one
they wanted me to
spread the word about this one because
they're proud of it and i've used it on
my girlfriend's account my girlfriend's
etsy account
and it does work it's really nice it
made me feel like
i need to spend a little bit more time
on our etsy listings but here's the
other thing i always want to be
transparent guys like
your time is money and what this thing
does
this listing helper is it's gonna
make you it's gonna suggest that you
spend a lot of extra time on your
listings now you have to decide for
yourself how is your time best spent
i personally am okay with making
listings that are good enough
good enough you can spend all day trying
to make the perfect listing but if
if it's in some super competitive niche
and doesn't get a lot of eyes on it
it's not going to help you whereas you
could have spent the time you you you
the additional time you spent optimizing
on posting five other listings in other
niches
and maybe you would have gotten a sale
from one or two of those niches so it's
a balancing act there is no right or
wrong answer
my recommendation is make them good
enough right
and there isn't necessarily a score that
you'll see here let me hide myself by
the way because i'm blocking something
um so what you see at the top there
it'll it'll connect to your etsy shop so
you have to give it access to your etsy
shop
it'll give you a shop score and tell you
how to improve your shop
and it will go to each one of your
listings and generate a listing score
now you can drill down
into your listings and you can um
well not okay so this is just the top of
the page when you drill down into a
listing
you can see things like your conversion
rate though that's pretty useful
uh then you see recommendations like
this and let me hide myself again
actually and you can see like
improvements to the title and when you
expand that it doesn't just tell you
it's suggested improvements it tells you
why and i'm going to show you an example
in a second but it says you can do
better title
better photos uh it actually itemizes it
so you see title
one out of three so there's two other
things you need to do photos one out of
two
description one out of two tags zero out
of three so you need to improve the tags
on this listing
and here is an example of what you might
do so it says recommendation we
recommend replacing
duplicate tags because they are
redundant we found the following
duplicate tags
and this is just one of the examples
that says animal because animal is an
attribute tag
here's another example quality of tags
we recommend using specific multi-word
phrases
instead of generic single word keywords
we found the following potential low
quality tags for your listing
and then some uh example words so this
is really good stuff to consider
again it's not like you're doomed to
never make a sale ever again if you
don't
have a perfectly optimized listing but
these are
takeaways that you can apply to all
future listings that you create
so not only are you going to level up
your existing listings but then when you
are creating future listings you know
how to attack them so that you don't
have to circle back and do it twice
so it's really good stuff hopefully
you've also taken away a few tidbits of
information from this
course that i put together on youtube so
you hear you see here more suggestions
sales performance conversion rate
trademark infringement it actually
looks into trademark however you need to
do that yourself because
it's very hard like i still i'm still
yet to find a perfect tool
or anything that's near perfect as far
as trademark goes because you really
have to
look at the design of your shirt and see
what design you used and what keywords
you used and then
trademark search that so that's what's
going to matter most and these tools
don't actually
scrape your design for for words
all right and then after you make
changes you can tell it to re-evaluate
and then you'll see
your uh old score your new new score etc
in this example it looks like the score
went down by eight points so
typically you would see that go up
all right additional tools check this
out these are really cool we're gonna
breeze through them and then i'm gonna
show you the chrome extension
so you can go to their additional tools
section and they're constantly adding
new stuff
so they have a privacy policy generator
for your etsy shop
that actually gets into the um gdpr
stuff if that doesn't ring a bell it's
basically i'm pretty sure that's like a
european thing
where uh you can essentially create a
policy that
adheres to multinational marketplaces
and they've got it basically built into
a wizard so you don't have to start
writing code and all that
i remember they told me that they worked
really long and hard with
a an expert lawyer to get this thing
built
the right way so that's here it's not
something you have to have but it's
definitely something that's good to have
uh they have a fee calculator don't
waste your time
setting up your etsy shop if you're
going to lose money so the fee
calculator is very useful
and they've got an editable etsy shop
kit to help you get all of your branding
done
and you can download that as well all
right the last thing i promised that i
would show you is
the most exciting thing to show you and
this is the product research chrome
extension
so you can go and grab that from the
chrome web store but in order to use it
you're going to have to have a
subscription to allura so again i invite
you to use the link in the description
and check it out
um and you know what i'll do is i will
email them and i'll see if i can get a
discount code for all of you guys
that i know are probably excited to see
how it works so what i'm going to do by
the way for this one is i'm going to
show you a demo that i had previously
recorded
and i show you how to use this um all
the functionality and whatnot everything
you need to know
this looks very similar to jungle scout
helium 10
amz scout a bunch of those tools you're
familiar with if you sell on amazon or
if you've ever done amazon product
research however
allura got the bright idea of doing it
for etsy for a new marketplace they've
got
two um if i remember correctly masters
people that hold masters in data science
so they got like two really smart people
on staff they call them their data
engineers
because i remember i don't just tell you
guys about these tools without doing
some digging
first and it really sounded like these
guys were legit that they've got a lot
of
smart people behind the scenes working
on improving the stuff and making sure
that it works right that's giving us
good data
so this is just a screenshot of the the
tool here so ignore that i didn't i just
took that from their website but let me
show you a use case that you might use
it for
so i came to etsy i typed in funny 2020
shirt then when you install the chrome
extension
and you log in you hit the little icon
and it'll run the extension
so it does a little overlay it looks
like this and you see a lot of data
points here so let me uh just walk you
through the relevant ones
so first and foremost you can actually
like go and click a product
in the results and it will return a
bunch of relevant data from that product
right here at your fingertips you don't
actually have to leave the screen the
search results screen
and you can see a bunch of relevant
stuff like the tags
uh can you see primary keywords well you
can in the title and by the way if
you're just studying your competition
when you enter a new niche
like look at the title the title carries
a lot of weight when it comes to
signaling to the algorithm
what keywords customers search for that
your product should be associated with
as in like you want to be ranked on page
one ideally
so look at the title you'll notice a lot
of these really successful listings
do what's called keyword stuffing which
is typically frowned upon but on etsy i
mean the title carries a lot of weight
and it is a common theme to see
successful listings keyword stuffing the
title with relevant keywords
so you can get this information at a
glance right there in the tool
then at the top there you're probably
most interested in those data points
you've got typical favorites so you can
see kind of at a high level
you can judge your competition i mean
it's at a glance don't think too much
into it but
typical favorites 83 that's a lot of
favorites you know that means that
this is probably a pretty established
niche
if you see 83 favorites on average but
this is also just reading the page 1
results is my understanding so page
one's obviously gonna have the most
uh favorites typical price which by the
way
again just uh this is this is unrelated
to using the allura tool but just a side
note
uh the typical price can be misleading
on places like etsy
and ebay where they um i mean i guess on
amazon to an extent
but like where people can maybe price
their cheat like let's say their
t-shirts are offered in extra small
small medium large et cetera
well they can do like extra small youth
size
and charge 12 and then in search results
on etsy it's going to say 12
however if the average person is buying
adult size
and the base cost might jump up to like
17 18 bucks and then you go to adult
size
medium and it costs more than small and
size large costs more than medium et
cetera so it can be a little bit
misleading so i wouldn't
worry too much about the typical price i
would do manual research if you're
really
going to use price point as part of your
strategy for listening
and and being competitive typical sales
it says 47 so that's pretty good good
indicator there that's good sales
velocity and
score so they give you a high level
score of the
seed keywords that you entered and it's
on a one-to-ten scale
eight is a pretty darn good score that
means it's got a lot of velocity
and um i guess based on the data points
available
a relatively approachable niche in that
you can have some expectation of making
sales
should you choose to list products
targeting these primary keywords again
that you entered
so in addition you can click the little
uh squiggle arrow up and you get to see
google trends embedded
into again the this is this is all on
etsy by the way this is just that
overlay that you see when you run the
extension
so you can see based on google trends is
their interest
in these keywords so funny 2020 shirt
you can see it's actually spiking back
up there at the end
in popularity and as we head into the
end of the year too you can bet
it's probably gonna um i would guess
it's gonna spike in popularity again
uh you can see things like the category
that products are listed in so i had
already typed in shirts so it's no
surprise category was clothing but if i
were to take off the word shirt
you may see like this would instantly
serve as a good indicator well should i
list
apparel should i list mugs should i list
stickers
you know if you're using printify
printful guten
you know those are my big three that i
would recommend you have a lot of
options of product types that you can
upload designs to
so that can be a good indicator of what
you should be targeting
price point again don't think too much
into this because that can be misleading
and there's really no way
that i'm aware of where they can
actually give you the true average price
points i'm pretty sure etsy probably
knows that but it's
it's hidden away on their servers on the
back end so that's just going to take
the lowest price point available
favorites again giving you a good
indicator of who the most popular
listings are
in these search results that were
returned based on the keywords we typed
in
estimated sales and revenue revenue is
just going to be a function of the
price times the sales which again i mean
in my mind the revenue might come in a
little bit
lower than it actually is if you see a
price like 10.95
chances are if i go to that shirt the
one at the very top there and i select a
adult size large it's probably gonna end
up charging me like 18 to 20 bucks
which would make that revenue number a
little bit higher alright guys thank you
so much for watching this video
if you liked it make sure to let that
youtube algorithm know by hitting that
like button and subscribing by the way
if you subscribe you'll catch part
15 of the series where i think we're
going to wrap the etsy mini series
i'm going to show you how to automate
your social media presence on etsy where
every time you have a new
listing or a renewed listing it's going
to blast it out to various social media
platforms like pinterest facebook
twitter etc
and that's it guys thank you for
watching till the end quick reminder i
do have a full print on demand course it
shows you exactly how i make six figure
print on demand sales every single year
it will fast
track you to success it shows you
everything you need to start skill and
automate your business so check that out
link in the description
and again thank you like subscribe and i
will see you soon
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