Alright let’s talk about how to make your videos more engaging
(scream) Now the problem as a small business owners
whose decided to stay I'm gonna create a videos to get more traffic and more business I'm
gonna put them on a site like YouTube is that sometimes our business is are kind of boring
and right now for business owner using video leveraging YouTube were gonna go up against
this crazy young YouTube superstars who are getting millions of views and extremely engaging
in there videos that becomes a little intimidating doughting couple millions views a day and
your sitting there uploading your video coming back few weeks later and you got five and
three of those were yours.
So knowing that--- as a business owner maybe were not as ahm entertaining and off the wall
somebody's YouTube stars how can we improved our videos right now and make them more engaging.
Well I’ve gotta few very quick and simple tips for you to do just that.
OK, the first and most obvious tip for engageability is value.
OK?
Value just means what type of content are you going to create for your ideal costumer
so that they need to watch your video and now we watch your video but share it when
it's done now we talk about this in other videos but in order to truly know what your
viewers want you have to do some research.
Google Keyword tool is the great place to start see watch it is that your viewers your
prospect and your feature costumers are looking for enable to provide real valuable content
that is amazing its gonna be the first step to get your video more engaging.
Now, the second tip i wanna share with you access to do more with post or we like to
say would edit it and post so this comes down to multiple cuts, angle and view footage so
what are you mean by this for first top unfortunately were grown up in a generation with a smaller
and smaller increasing attentions fan and when you just take a look at film and tv even
successful YouTube videos made by some YouTube stars there is a cut or transition every few
seconds now this is extremely important to pay attention to because every single time
you cut like just i did right there your attentions fan has the opportunity to reset so if you’ll
look it every time you start playing a stagnant videos, peoples attention starts to wayne
and wayne and wayne and every time you cut you bring it back up to zero or to ten or
hundred and the more cuts that you have the better your videos gonna be now the problems
is lot of people are out there saying just grab a flip cam and film yourself for 2 to
3 minutes give your sample tips and put it up to YouTube.
That’s great that’s work but its only one clip one shot beginning to end peoples
attentions fan goes like this like this and like this and you can go YouTube insight and
check the hotspots and verified out with me that 9 times out of 10 peoples are just gonna
go like this with a one clip video so we can improve that by doing multiple cut like this
where now I’m talking from a complete different angle and i did that in my editing software
and its really .. really ..easy so you gonna have to spend a little bit more time in editing
room, adding some more dynamic ability to the video itself and another thing you can
do is add bevel footage so when you start talking about something or someone or etc..etc
you can cut to view footage something else that isn’t either an image video a screenshot
or a screen capture video of your computer or something like that it keeps of the engaging
attentions fan of your viewers now like i said its gonna take a little bit more time
when you add it your videos but you have a great content and you have a business model
on strategy in place that is sometime that is absolute work investing to make sure you
have a fantastic engaging video else if you other things you can do is well we can always
add a few cherish on the top of video one of them is sound effects and music
so i can have a lite background music playing in the background with my video and that helps
to set the mood get some of the emotion up there and keeps it engaging and in at the
right moment, I can add sound effects that also help to reset that attentions fan and
keep people interested in you and lastly i will throw out there and engageability trick
that you can use from our dear friends Billy Mace from Pageman who point the word that
I'd ever heard this way before called "demonstrability" now what the heck is demonstrability when
Billy was finding a new product that he want to sell via infomercial he wanna to see what
the demonstrability of that product was!
What you meant by that was visually how did people see in action because that seems to
get people more people involved or engage in the video so what can you do in your videos
to add more demonstrability factor in other words instead of just been a --- like me just
talking head at a camera what can you do to spice up your videos a bit and to show something
off if your in the fitness or in health industry you can demonstrate exercises or demonstrate
workout ok that’s a great example because that does something that an article like article
marketing could never do you get to visually demonstrate something Blendtec with the really
blend YouTube a borrow video sensations has been extremely successful when its classic
example simply has the huge demonstrability they takes something every week rolled on
a blender and said it really blend and you visually get to see it demonstrative live
for you so question you can start asking yourself is whats can i do in my videos to have more
demonstrability effects something that i can display or demonstrate show visual tutorials
for and get reed of more of this just a brandom guy talking head video do that your video
becomes more engaging.
My name is James Wedmore thank you so much for watching and for more video marketing
and traffic getting tips hop on over to videotrafficacdemy.com