Hi there. My name is Carolin Soldo.
Welcome back to our channel with the most powerful business scaling strategies
for your powerhouse business. Today,
I want to talk to you about LinkedIn and how you can leverage LinkedIn for your
service based business to generate high quality prospects and
revenue for your company without spending any money on advertising. As always,
before we get started, make sure you hit the ballon.
You subscribe to our channel.
So you always know when new episodes become available here every week.
Welcome to powerhouse business on YouTube. I am your host, Carolin Soldo.
I'm a business owner, business scaling master, and mom of two boys.
I love thinking big pushing boundaries and doing things differently.
Most of all, I'm all about achieving massive growth with ease.
And how do you scale your business by living the life you love? Let's go,
let's start by talking about why you should be on LinkedIn or the number one
reason that you should be beyond LinkedIn is your target market.
If your target market is on LinkedIn,
they're scrolling through their feed on LinkedIn and they're using that
platform. Then you absolutely should be on LinkedIn.
You also should be on LinkedIn to round out your marketing strategy, right,
to be what they call on the present to not only have a Facebook and
Instagram presence, but also have a presence on LinkedIn,
which is a really important channel.
We have consulting clients that are on LinkedIn pretty much all the time because
their specific market is spending time on LinkedIn.
And because of how LinkedIn is set up,
it allows us to really fine tune our targeting because we can see the
profile. We can do qualified searches and we can target people and connect with
people and businesses that are in various specific niches.
So if you're someone that is targeting some very select people,
a very select market, LinkedIn might just be what you're looking for. Now,
the problem with LinkedIn is that it's become sort of spammy over the years with
robots, sending messages with people,
copying and pasting their messages. And it's led to, unfortunately,
a lot of people not even looking at their messages anymore,
but there is still a really,
really powerful strategy and method that I want to share with you today.
And I'm actually going to show you the step by step and how you can implement
that for your business,
that will allow you to connect with the people that want to buy your services.
I have to admit,
I made some really big mistakes myself in the beginning when I started to use
LinkedIn for marketing and I was experimenting with what would actually work for
us. So the goal of course, is to book in a qualified conversation, right?
Which you would call a sales call. But the problem is,
if you go direct for the sales call,
if you go in and you message people and you invite them in and you meet with
them, you may actually book a lot of calls,
but those calls may not because you haven't built a relationship yet
because that person may not actually know anything about you because it's just
too fast.
So there is a very special way in which you can, you know,
create this relationship before you bring someone on a call.
And that is what I call the boardroom LinkedIn marketing plan.
When we began to use LinkedIn and especially the boardroom marketing plan,
we were able to bring in over a hundred thousand dollars in revenue within just
a couple of months.
And the best part is that this strategy does not cost us anything it's
completely free.
And nowadays there are not very many free marketing tools available, right?
So it's really special.
And I think that you should leverage this strategy and this method too.
So let me talk to you a little bit about the boardroom marketing plan for
LinkedIn. It's got five steps. And if you follow these five steps,
exactly the way I'm going to describe them to you,
you will see the same sort of results and you will actually have success on
LinkedIn. So the first step for you is to think about your boardroom title.
You don't have to call it a board room.
If you're not in a business field or business coaching or consulting fields,
you could call this anything you want to come up with a fancy name,
come up with an exciting or fun name, but essentially it is a meeting, okay,
it's a 60 minute meeting that you can host over zoom. So it's a virtual meeting,
which is nice because nowadays people, you know, can't travel as much anymore.
It's very convenient and your attendees can join from Vermont the world.
So what could be a topic for you? Think about your audiences,
top issues, what answers are they seeking might now,
what are there in a number one, number two, number three,
struggles that they are thinking about, you know, every single day.
And they really want solutions for that could be a good topic.
And if you can promise or tell,
tell them that they will find answers for those questions and for those
challenges on your board room or in your meeting,
that will be a wonderful hook for them to attend and actually make time for your
session.
The second step then is for you to get really clear on your boardroom agenda.
And what that really means is how you are going to be hosting and facilitating
it. So our board room starts by myself,
introducing myself to our attendees,
and I set the stage for them to make people feel comfortable and so that they
know what to expect and we can be very efficient and effective with our time.
So I will tell my attendees what the boardroom is all about.
That we're here to address some of their biggest challenges in business.
And then we're also here to get to know each other to network and to make
powerful connections. Then I tell them more about myself.
I want to make sure that my attendees really understand the expertise I bring to
the table. I tell them how long I've been in business.
I tell them what we do and who our ideal clients are, of course as well.
And then I asked them to introduce themselves so they will share what their
name is, what their business is all about, where they're from.
And they will also give us their top challenge or ask for the
boardroom. And once we're done going around the room,
then we'll begin to hot seat coach each attendee one by one,
to make sure that they receive what they came for.
Now at the end of this board room,
of course you can decide what your call to action will be.
And I like to use more than one call to action.
So you could think about a small, yes. A medium yes.
And a large. Yes.
And what that means is that you could be making three offers or you could have
three call to actions. For example,
I could tell my attendees that I have a masterclass or a video
training where they can learn all about the six pillars to
scale their business with ease mine.
I could also tell them that I have a video training where they can find out how
to build a business.
They truly love and fall back in love with their business.
If they have fallen out of love with it, and that will give them the links.
And I would offer them that as a resource. I could also say,
I have a business growth scorecard, it's an assessment. You can take it.
And you can dive really deep into some of the most important areas in your
business to see where you have weaknesses to see where you have potential,
you have opportunities and how to really optimize and grow your business even
more. Now that is my small and medium. Yes.
I could also say if this resonated with you,
if you see opportunities right away, and if you think that I can help you,
I would like to invite you on a clarity call or a consultation with me.
And if I, you know, during the meeting,
get a sense that all attendees would really benefit from a call with me.
I will invite them at the end of the session.
And I will maybe even pull up my calendar on our screen and ask
people which slot is most convenient for them.
So I might even book them in on a consultation right away.
If it's not a fit for everybody,
I might follow up over email after the session and allow them to book in a
consultation with me. Then your next step,
step number three in this plan is to figure it out.
How big your boardroom should be.
I have found that our perfect size is between five and six attendees.
Not more because when you think about it,
you have an hour and you want to make sure that everybody has enough time to
give their challenges, to receive their own answers.
And everybody can chime in and nobody feels left out.
And if you have more than six attendees, you may not have enough time.
Julia serve people and make them feel like they got value from the session.
Step four is your invitation strategy.
The most important part of this strategy is of course,
to have a full board room. So you want to invite the right people.
You want them to attend.
You want them to be excited and you want to end up with a quality conversation
and there by people in the room. So how do we do that?
What I recommend is that you have a standardized outreach process and you can do
this yourself, meaning,
and then later you can outsource this to someone on your team.
So maybe one day a week, Mondays, or maybe three days a week,
depending on how intense you want to do this,
you are reaching out to qualified prospects and you can
search for them through a simple LinkedIn search.
You can also use a tool such as sales navigator on LinkedIn that
allows you to message a certain number of people.
And it provides you with a little bit more info about them.
So sales navigator might be something you want to sign up for,
but in the beginning you can do this completely free and just do a simple
search. And when you find someone you want to, of course,
connect with them and then send them a message on LinkedIn
or through email,
if you're able to access their email information and invite them,
but just make sure that your invitation is casual enough,
it's short and sweet. And it's also somewhat customized. No,
you want to keep track for your inviting. And there are of course,
many tools you could use for that. We use monday.com.
It's a online project management tool. You could use air table.
You could have it plain old Google sheet or an Excel sheet and track who
you're inviting. So their name,
their contact info when you invited them and maybe even what their response was
to you. And then of course you want to follow up.
So don't just invite people and then never follow up,
make sure you go back to them and ask them.
So a few days later you may send them a second message saying,
did you receive my invitation? I would love to hear back from you.
Can you make it? This is a good time. Can we get you scheduled?
And then what's really important is that you register people.
So don't just send them a letter and say, okay, great. Here is the link,
you know, come and join us during their time,
but instead sent them a confirmation. So if you're using zoom,
for example,
you can register people through zoom so that they receive a confirmation
email and they receive reminder emails as well for them to
join the session.
You can also go as far as sending people a calendar invite so that they can
block their calendars.
They have a reminder on the calendar and this just really ensure us that you
have a great show up. Great.
And the last step of course is to have some sort of keyed in some place that you
use to host your boardrooms.
Now for us wave malware hosting in the boardrooms twice a month,
and we have them blocked on the calendar. We know when they're happening.
So if someone can't make, you know, this one, maybe they can make the next one.
And we sort of rinse with Pete this entire process.
You also want to think about testing.
So when your initial boardroom topic or your invitation
is not working as well as you think it should tested change,
it might switch it around messaging this Alibaba being, you know,
really relevant by now. And so look around the world,
look around your industry, the economy.
Why do you need to say right now to make this relevant for people in the
moment? Okay.
So Testa you play for the casual costume minded
on are European people. Don't spam them mine,
and then have powerful conversations on your boardrooms.
And now I would love to hear from you as always put your questions and comments
below. Talk to me about LinkedIn marketing. What works for you?
What doesn't work for you,
maybe you have questions about our specific LinkedIn marketing strategy and how
we host our boardroom sessions. Go ahead and leave me a comment below.
I would love to have a conversation with you and now staying focused on your
goals,
because I believe that you are meant to bring your service and your expertise to
the world. If you like this episode, make sure you give us a life below.
Maybe share it with your friends and colleagues,
and then make sure we come back again next week.
Thank you so much for watching and take care.
Do you want to know the simple method our clients are using to optimize their
business, boost their income and build the business.
They truly love then download my brand new free guide where I have a via the
eighth special ways to fall back in love with your business,
by growing it with ease and all without giving up what you worked so hard for
to get your gateway. Now go to Carolyn solo.com/love.