Script So, you heard about Shopify,
but maybe you don't know what it is or what it's for. Today you'll learn all
about Shopify and if it can help you build your business dreams. Let’s get started!
Hey everyone, Aly here. So, let’s get right to it. What is Shopify?
In its simplest form,
Shopify is a platform that helps you sell products to customers anywhere in the world.
Shopify’s software is simple to use and built to be versatile to grow with you and your business.
Think about all the things you need to run a business.
You might want an online store, a way to collect payment,
and a way to advertise your products. How about a way to track and ship orders?
If you tried to run all these systems yourself,
it would be super complicated and very time consuming to start a business.
But, Shopify's core product gives you access to all these tools and more. When you sign up,
you get access to the following: A storefront - This is your online store,
where you can create web pages, upload blog posts, and of course, sell products.
A payment processor used to capture payments for your orders.
A secure checkout optimized for speed, conversion, and customer experience.
A shipping platform to customize the shipping rates for your specific products and locations,
run pickup and delivery, and even buy discounted shipping labels with Shopify shipping.
POS Lite - a point-of-sale app to sell your products in person,
including brick-and-mortar stores, markets, and pop-up shops.
A marketing platform - like the built-in blog,
SEO tools and marketing campaigns with Facebook and Google Shopping.
And finally a back office - which includes a Shopify mobile app,
analytics and reports, an app store with tons of free apps, and of course our 24/7 support.
The Shopify platform is built for brand new start-ups that run from their home living
room. All the way to enterprise businesses that have storefronts on a global level.
Now that you know what Shopify is, it’s time to see what you can do with it. I’m going to pass it
over to our Learn with Shopify YouTube channel, to showcase some successful Shopify businesses.
Thanks Aly! Hey everyone, I’m here with some amazing stores that were made using Shopify.
I want to spotlight them because, if this was school, they would be A+ students.
Let’s start off with the online grocery store, Harris Farms.
It has thousands of products, but they manage to make the shopping experience organized and not
feel overwhelming. Their navigation is intuitive and their search function is easy to use.
They also have a ton of blogs with recipes, so we know they’re thinking about SEO and marketing.
Navigation and the blogs are easy to set up in Shopify,
and every store also has search already built in.
On top of that, they have an about section including their story and sustainability.
Having an about section is crucial to get your customers invested into your business
and is simple to add to your online store.
Next let’s take a look at another example by heading over to the jewelry brand, Vitaly.
They’re so strong when it comes to building a brand aesthetic. Look at these lifestyle
photos. The styling, lighting, choice of models, and choice of set are very well thought out.
They even use video with special effects. We all know that video really captures and engages our
customers for longer. On Shopify, you can add all kinds of media like photos, video, and 3D models.
So, this video here is a lifestyle video. Meaning the focus is on the feeling of the brand rather
than the product imagery. The reason the lifestyle content is so effective is because it connects
with the customers with that brand’s personality. Storytelling through photography and video
increases your customer conversion rate, loyalty, and how they really relate with your brand.
To learn the ins and outs of being an e-commerce business owner,
subscribe to Learn with Shopify on Youtube. We just published the
Official Shopify tutorial for 2021 to get you started. So I’ll see you over there.
Hopefully these examples have inspired you, and on that note back to Aly!
I hope you’re excited about what you can build with Shopify.
To try Shopify for yourself, sign up for a free 14 day trial today at shopify.com. Use your
free trial to test out features, add products, and just generally get to know the platform.
And if you ever need assistance, check out help.shopify.com for all of Shopify’s help
articles. Things like, how to add a product, how to create collections and lots more.
And if you’re more of a visual learner like me,
subscribe to the Shopify Help Center YouTube channel right here for video tutorials.
Now that you understand the essentials of Shopify,
I’m so excited to have you join us on your ecommerce journey!