Hi there coach, it's Carolin here, and today I want to talk to you about how to build a
tribe of loyal fans and followers so you don't just get clients, but you get to build a real
movement. Make sure you stay all the way until the end of this episode because I will give
you some very hands on tips and strategies for how you can build your very own tribe
and movement for your coaching or consulting business. As always, make sure you hit the
bell and you subscribe to our channel so you get notified when new episodes become available
here every Wednesday.
All about helping you go from passion to profits in your coaching business.
Have you ever felt like you really want to change the world? You feel like getting clients
is not enough, making money is not enough. What you want is to impact people at a very
deep level. You want to create a space for them, a community, a place where they feel
like they belong, they feel like they can accomplish more or they have fun and it's
their home. And you know you're born to have this impact on the world and you know you
want to build a tribe and a movement, but you're not quite sure what that looks like.
You're not sure how to get started and how to build your own community. So let's talk
about the steps that we've been able to take to build an amazing community, a tribe of
people who are likeminded and moving together towards more freedom, more abundance, more
fun, and building an amazing online business.
Let's start by talking about what a tribe actually is. To me, a tribe is a set of values
that unify people, that bring people together because they can attach to them and it is
actually a part of their identity and they feel like that's me, that describes me. That's
the group of people I want to belong to. And together we can do more. An example of a tribe
might be the Peloton tribe. You might know people who love spinning, they're into fitness,
they're coming together, and Peloton is a relatively new brand in the fitness industry
that has been gaining so much momentum because it brings people together from all walks of
life. But they all have this idea of fitness, leaving stress behind and challenging themselves
to do more.
Another example you might know is Harley Davidson. When you think of a Harley Davidson biker,
what do you think? You think of leather pants and tassels flying and freedom and long hair
and people just going for it and they stick together. They race down the highway, you
have all these bikes and they're loud and they're having fun and it gives them power.
There's a certain identity and a culture within that tribe that unites those people and makes
them stick with it and be loyal to it for a lifetime.
Now you might be wondering, why should you build a tribe? There are two key benefits
to building a tribe. Number one, it gives you access to a whole community of clients
who will choose you over your competition. So building a movement or a tribe actually
gives you a competitive advantage in the market, because it allows people to attach to you
for more than your product and your features and what might be in your coaching or consulting
program, but it's actually an idea and identity that makes them loyal to you over your competition
and over anybody else in the market.
You will also benefit from referrals. People inside the community will be happily referring
new clients and customers to you and welcoming them into your tribe as well. In order for
you to start building your tribe, what I want you to do right now is think about two things.
Number one, what does your tribe look like on the outside? They are certainly external
factors that will drive your tribe's personality, the way they dress, the way they show up,
and the way they act. The other thing I want you to think about is your tribe's internal
values and traits. So what are their personalities like? What are their values? What's most important
to them? What kind of lifestyle do they live? Is it freedom? Is it money is it contribution
and giving. There's no right or wrong answer. What do you want to do is really define the
inside and the outside of your perfect tribal person that is going to be joining your movement
and then begin to define what the tribe's values are, which will help you communicate
to the market and to people out there why they should be joining a tribe, what it stands
for, and what's available to them.
Now, once you have an understanding of what your tribe is all about, the external and
the inside, the next thing you need to do is look at three different things. Number
one, I want you to think about a container which could be a group. It could be a meeting,
it could be a program. It's something that allows people to actually come together. It's
the space that your tribe belongs to. So for a coach or a consultant, most of the time
it's a mastermind. It's a Facebook community. It's a coaching program. It's a group program
where you bring people into your tribe. The second thing I want you to look at is swag.
It's things you can actually give to your tribe members that they can wear proudly and
say, look at me. I'm part of this tribe. This is me. Last thing you should really look at
is creating a badge or a logo or an icon, something visual that you can put on your
own marketing materials. But you can also share this with your tribe members. It could
be a sticker that goes on their car. It could be something they can put in their office.
It could be a mouse pad, it could be a logo they can place on their own websites. So think
about all of these icons, these, these, these things that people can use to really remember
that they're part of this tribe and they can get power from every single day. And the last
thing you want to do is of course, tell the world about your tribe and invite people to
join it. So make sure you infuse all of your marketing and your existing branding with
your tribal images. Your messaging, your values, and this new overarching umbrella that you're
creating for your business. And don't forget that your tribe is a special exclusive community,
so make you have standards for your tribe and let people know whether it's right for
them or maybe not to make sure you keep the integrity of the tribe together. And people
really understand that this is their home and they belong.
And now I'd love to hear from you. As always, leave me a comment below. I would love to
hear about your tribe ideas. What does your tribe stand for? Maybe you already have a
name for your tribe. Let's have a conversation down below in the comments. Let me know what
you're thinking right now and share with us what your tribe and your movement is going
to be all about.
If you are a coach or a consultant, and you've been working in your business for a couple
of years and you're at that solid six figure level, but maybe you feel a bit alone, maybe
you're looking for your tribe, people that really get you. If that's you, I would love
to invite you to join our tribe of The Powerhouse Coach. To find out more, go to thepowerhousecoach.com.
As always, make sure you stay focused on your goals because I believe so much that you're
meant to bring your passions to the world. Go out there and build your tribe, have fun
with your community and create something truly amazing. If you like this episode, give me
a like, subscribe, share with your friends and then come back again next week. Thank
you so much for watching and take care.
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