ERICA: Hi, everyone.
I'm Erica from the AdWords team, and this is AdWords
in Under Five Minutes.
This video will help you get started
with remarketing so that you can reach potential customers who
have already visited your website.
Let's get started.
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Remarketing allows you to show your ads
to visitors who have already discovered your business
and been to your website.
When people leave your website without buying your product
or setting up an appointment for your service, for example,
remarketing helps you reconnect with them
by showing relevant ads as they browse the web,
use mobile apps, or as they search on Google.
Creating your remarketing campaign
allows you to specifically target
these users who are already familiar with your business,
and it can be a great way to convert users into customers
and boost your return on investment with AdWords.
So how do we get these visitors back to your site,
and how does remarketing work?
AdWords will give you a small snippet of code
to put on your website so that, when a user visits your site,
their cookie ID is added to your marketing list.
For example, you could create a remarketing list for users
who visit your most popular product's page.
The remarketing tag tells AdWords to save visitors
to your popular product list.
You'll then create an AdWords remarketing campaign
to show ads about the specific product
to this list of potential customers.
The goal of the remarketing campaign
is to remind these past visitors of the products or services
that you have to offer, ultimately
encouraging them to return to your website,
and complete a desired action, which we call a conversion.
When it comes to where we want to show your remarketing
ads to these users, you have two options, the Search Network
or the Display Network.
Of course, you can always use the same list
and create one search and one display campaign
to reach these customers on both networks, if you'd like to.
Now you're ready to create your first remarketing campaign.
To get started, click on the Shared Library
in the left navigation bar of your account.
From there, click Audiences on the left,
and then click the red plus Remarketing List button.
First, you'll need to name your list.
And for your first list, you'll probably
want to make it a list for all visitors of your website,
and then, after, make lists for more specific pages
of the site.
Next, you'll indicate who you want added to your list.
For your first list, go ahead and enter the home page
of your site in the box.
And for future lists, you could indicate a specific page
of your site in order to show more specific ads
to users, based on which page or pages they visited.
After that, indicate how long you'd like the user
to be a member of the list.
We recommend choosing a duration related to the length of time
you expect your ad to be relevant for the user.
After you've set that value, click the blue Save button.
So now we've created the remarketing list
in the account, and the next step
is to add a snippet of code to your website
so that the list can accrue visitors.
To access the code, click Tag Details in the Remarketing Tag
box.
From here, you can send a direct email to yourself
or your website developer, which includes
the code snippet and the instructions
for adding it to your website.
After you've created the list and added the code
to your site, the last step is to actually create
the remarketing campaign, and apply the list so that AdWords
knows to only serve these ads to users on the list.
To apply the list, click on the Display Network tab
in the row of gray tabs, and click the Interests
& Remarketing button.
From here, click the red plus Targeting button, and then
the gray Ad Targeting button on the next page.
Select Remarketing Lists from the drop down menu,
then add your list by clicking the arrow button
to the right of the list name.
After you save, you should see your remarketing list
in the Interests & Remarketing section,
and the list is applied.
If you want to read market to past visitors
when they search on Google, then you'll
complete the same process, except, for search campaigns,
you'll click on the Audiences tab instead of the Display
Network tab, and then click the red plus Remarketing button.
Whether you're looking to drive sales activity,
gather more leads, or promote awareness if your brand,
remarketing is a fantastic way to tailor your advertising
to users who have shown interest in your business,
and are more likely to become your customers.
Be sure to subscribe to our YouTube channel.
And if you have any questions, you
can post them in the comments section below.
If you have any further questions,
you can find us on social media, discuss this in the AdWords
community, chat to an online specialist,
or pick up the phone and give us a call.
Thanks for tuning in, and have a great day.
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