In this video we're going to talk about instagram marketing from beginner to
advanced so no matter whether you're new to instagram marketing or even if you're
advanced already we're going to give you some strategies and techniques that we
use to make instagram profitable for us so stay tuned we'll cover that in this
video
all right everybody welcome back and thank you for joining me my name is
Jordan Steen also known as Cereal Entrepreneur and at this channel we talk
all about starting a marketing agency building your brand or building an
online business so if you're interested in any of those topics make sure to hit
that subscribe button and the notification bell in the bottom right
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is we want you to leave a comment of what you learned okay by the time the
video is over I want you to leave a comment of what you learned today in
this video and the best comment that we see is going to win three months of the
mentorship program absolutely free so again all you got to do is comment below
what you learned at the end of video see you then oh and PS make sure to stay tuned
to the end of today's video and we'll make sure to teach you how to target
your ideal Instagram customers alright so stay tuned to the end so guys the
most important thing that you need to understand about Instagram is that it's
no longer just a photo sharing platform and not only that there's now 30 million
companies using Instagram to try and build their business you really need to
understand how Instagram works who you should target how the content on
Instagram really plays a difference when it's compared to its partner Facebook so
let's go ahead and jump right into talking about some beginner strategies
for Instagram alright so the first thing you guys are going to want to do is make
sure that you actually have a business account to do that it's pretty simple
you're just going to click the Settings thing up there click settings down here
you go to account so you'll see it down here basically all you need to do is
click on that go through the necessary setup process which basically it'll ask
you to link to your Facebook page if you have one set up what you'll definitely
want to do go ahead and switch over if not you'll just need to create a new
account and then name it you know your brand name and basically you're ready to
go let's make sure that we set up SMART goals guys you need to actually
understand and talk about what your Instagram account is going to be for are
you going to use it to build awareness promote your brand try to generate sales
and leads what are you really going to use Instagram for and really what you
can do is look at the style of business that you're working with is this a local
national regional international what style of
businesses it as far as its reach and then what type of business is it as far
as the service it provides so just understand the type of business and then
set goals that accomplish the business goals for that account criminal attorney
style business you're probably going to run more remarketing and brand awareness
campaigns but that's really it you're not going to do it some cold traffic so
set SMART goals cater to that but notice what I keep mentioning here guys we're
not just running one ad campaign we're running remarketing campaigns to those
people that we attract initially because no matter what platform you use whether
it's Instagram Facebook snapchat YouTube if you do not remark it to the people
visiting your profiles then it does not matter they're less much much less
likely to convert when you create goals all of your goals should align with
these four performance metrics below so as you create these goals just make sure
that they align with these different stages in the sales phone basically this
is the sales cycle right here at the sales funnel right in front of you
you're just making sure your goals align with those sales funnel stages that's it
the next thing we're going to look at is our audience and content strategy the
first thing I want to mention guys is if you already have your Instagram account
up and running you can go to Instagram insights and then look at the tools that
they offer really just the data that they provide you about who your audience
is so to use audience insights all you do is again click this top corner click
insights and then you'll see some data about who's coming to your account
it just gives us a very good idea of who our audience is now you can take that
information and actually use it to cater to the content that you're trying to
create and just some quick tips for you guys
Instagram their platform is actually about 71% of the users on the platform
are under the age of 35 so they're 35 or younger
so with content strategy what you actually want to consider is that
Instagram is famously known for being a short form style of content platform
meaning when I post right here inside of the feed I can't do anything more than
60 seconds when I post something inside of the story I can't post anything
longer than actually 15 seconds outside of that Instagram does have IGTV but
too many smaller companies can't really benefit from it also just understand
that we talked about this earlier but Instagram is more
Branding right it's more for branding and building awareness in general than it is
for something like direct sales what Instagram is really good at is building
awareness and getting the brand name out there to audiences that might have not
have known that it existed in the beginning the last part I want to talk
about to you guys is committing to a regular posting schedule just like
Facebook just like YouTube or snapchat any of the other platforms blogging it
has to come down to a consistent posting schedule people start to understand when
you're going to post things and they expect it with stories it's a little
different meaning you can just post a story at any random time so the next
section we want to talk about is optimizing your profile so really guys
the first thing is you want to set up your actual bio and it needs to
establish a personality and really talk about your messaging brand voice what
are you there to do that's it it needs to make someone really ask themself a
question internally really make them think about what it is that your
business offers and why it's better or consider at least why it would be better
than the others or competitors out there in the market also make sure you're
using hashtags it's something that helps Instagram determine what type of page we
are and it will help rank us when people do searches on Instagram for these
specific types of topics I recommend putting a call to action towards the
bottom of your bio if you have space to put something for your bio link next is
gonna be your profile pic guys it's super simple you just need to have
something that represents the brand or business so whether that means a logo or
the person's face whatever it is it needs to be large enough to where people
understand what it is the next thing you're going to want to do is obviously
set up your email address you can see business profiles get an email button if
you want to receive emails you can also put your phone number and you can even
add a button for getting directions if you have a physical location also if
you're at your page you can click edit profile right here and you can see this
is where it'll allow you to change your name you can change your user name you
can see our name isn't even a real name what we've done is we've used keywords
related to our business so that way if people type those in the search bar on
Instagram we come up but the next thing we're gonna want to do is start creating
our content calendar the first thing you're gonna want to talk about is your
customers stories and how they felt about it go behind the scenes of your
business and actually show you know some of the product being created or shipped
or whatever right but you can see right here
is something that was special to them and it's special to us because it
showcases why our product is great and it's actually doing what we say it does
another thing is just showing something behind the scenes or something about
your personal life something you're doing just out and about it's going to
benefit your audience because it shows that you're not just a business you are
a real person that you do really care about who you're selling your products
and services to something else that's important is to keep the look and feel
of your content on Instagram semi consistent we're in the met we're
actually in the process of changing up a lot of our style but you can see our
style is pretty much the same we always have videos that are training we have
bars with text on top that tell people what the video is going to be about if
you're going to use video or if you're going to shoot video content make sure
that you're shooting it with a high definition camera if you want some
camera equipment or just shooting equipment or ideas we have tons of those
right below this video in the description it's everything that we use
we recommend for people to use just like yourself because most of it is super
affordable and it helps with the quality of video and photos on your channel also
with content you're going to want to obviously take into consideration your
stories and what you're doing with your stories so for example if I click on our
story for today you can see we have something on marketing questions I can
take that question that they write to me basically take it and put it on my story
so that way other people can see their question and then respond with the video
so if you want to learn more about Instagram stories and how you can use
those stickers and stories to build your brand and get more sales and leads and
engagement check out this video here in the top right hand corner you're gonna
love it another piece of advice guys is to write compelling captions algorithm
that Instagram uses to promote its post more organically which is going to help
that post get more views by people who wouldn't have seen it otherwise and
obviously if you're going to be posting things where people are commenting the
next thing is going to be in growing and engaging with your audience because this
is going to be the thing that builds trust and shows people that you're not
just going to post something and then completely ghost them right you're
actually there to respond to them and answer their question obviously
Instagram hashtags are super important as well because this is going to help
you actually segment your posts into different topics so the next point is is
it just to obviously promote it on your other channels that's why you can see
every YouTube video we always put up our tag our handle or our Instagram account
so that way you guys go and follow it if there are people directly related to
your product or serve an ear with other people who have an
interest in your product or service they're technically an influencer right
so people sharing your content whether they're big or small isn't a bad thing
do you currently work with any influencers or do you have clients that
you've worked with influencers on in the past if so did it work out for you or
did it not what do you think the reason was or was not and leave it in the
comments below we'd love to discuss that with you before we even get talking
about the different types of formats and you know what you can do with Instagram
that's the biggest thing that I want you guys to be aware of and this is more
important than even understanding the platform is that you don't if you don't
create a map and a campaign plan then you're not going to succeed so
understand that there are different stages of the sales funnel right there's
this building awareness and creating cold traffic right all of that's gonna
eventually hopefully turn into leads which are going to go through a
consideration phase they'll see your product they'll consider it they'll see
more reasons why they should potentially buy it they'll see some customer
testimonials some awards impress you've received those who don't convert from
there you're gonna send them for minors and reminders and potentially try to
give them an offer of some kind like free shipping or a free consultation
whatever it is that your business offers and then if they don't buy from they're
giving your best offer once people buy then you're going to do a post purchase
remarketing campaign that actually gets gives them a thank you tries to sell
them another product and then ask for a testimonial or a review of the product
that they purchased initially but guys the most important thing to get is that
if you don't have all of this stuff set up and if you don't understand what ads
need to go where whether you should even run cold traffic ads or not you know
after you generate that cold traffic you have to understand from there how to
remarket to them to convince them to buy the product or service that you're
creating guys just make sure that you're creating the plan before you even go or
try to start setting up the ads inside of business managers alright guys so
next we want to talk about Instagram ads okay and so Instagram ads are super
super easy if you've already learned about Facebook ads because Facebook is
actually the platform that you use to run Instagram ad which guys if you want
to learn more about Facebook marketing and ads and how to use business manager
and just some of the options available as far as targeting and the strategy
make sure to go over to our channel so just go over to YouTube calm your Cereal
entrepreneur and find our channel once you're there click that little
search icon the magnifying glass and then type in Facebook and you'll find
all of our content on our channel about Facebook advertising that's gonna help
you get started if you haven't learned anything about Facebook Ads before but
guys once you're inside and you've selected your objective that you want to
use you're just gonna come down you'll set up your targeting and then once you
get to placements don't leave it as automatic click Edit we're going to
unselect not unselect the deselect Facebook we're gonna deselect audience
Network and messenger and we're only going to focus on whether we're doing a
feed ad or vice-versa a story ad so really there are four different types of
Instagram ads that you can actually create you can see we have our carousel
image or video and then we have collection ads the final tip that I want
to mention to you guys is if they're trying to get longer than 15 seconds on
a story the best way to do that is actually to create a carousel story at
and you can link those three carousel videos together to make up to a 45
second video so that's gonna be super helpful for you guys wanting to run
insert and story ads because stories are cheaper and they have a higher
conversion rate than off of the newsfeed that's it for this video guys thank you
so much for watching I hope this taught you a lot about Instagram marketing and
where you really need to start to putting your plan together what you need
to start optimizing and how to run your campaigns in the future and since you
stayed tuned to the end I'm gonna give you this video right here that you're
going to want to watch on how to create Instagram ads step-by-step so that way
you actually get people that convert from your Instagram efforts but that's
it for this video if you haven't already make sure you subscribe and hit that
notification bell and make sure you also like this video if it was helpful for
you so that way other people just like you get access to content just like this
I'm gonna get out of here it was a fun one and I will see you guys on the next
video until then Cereal Entrepreneur out bye guys ready to start living the
six-figure work where ever be your own boss lifestyle
well at Cereal Entrepreneur Academy we'll teach you how to use a laptop and
Internet to start your own social media and digital marketing agency get started
with our free Facebook Ads training links in the description below guys see
you in the course Cereal Entrepreneur out!