welcome to the beautiful countryside of small and freedom we would like to take
you on a journey with us a journey of how we work hard to create a better
everyday life for the many people in most artists life is an entrepreneur at
the age of six selling matches in his hometown as seventeen he founded IKEA
it's a gun of the mail-order business using the local milk distribution
network to deliver his goods a few years later the first IKEA store was opened
here in analyst today I care at one of the largest and most recognizable brands
in the world with around 400 stores in almost 50 countries
this is IKEA of Sweden the heart of all IKEA product development our starting
point is with the idea that even with a same wallet people should be able to
create a welcoming home the beautiful functional and safe products produced in
a more sustainable way
a king of Sweden is responsible for both creating and supplying the global akia
range and lead the IKEA value chain end to end from supplier to customer have
you ever wondered how lunch and kolaks or a clip out for example ended up in
the audience or well they all started as ideas right here at the Democratic
Design Center at IKEA of Sweden 1,500 people work here from 50 different
countries with a 50/50 division of male and female co-workers the Democratic
Design Center was open in 2014 to a designer product developers and
engineers work in close collaboration to develop the future IKEA range visitor
colleagues meet have the almost mandatory think it wise today and enjoy
lunch together
basically this is where our entire product range comes to life from the
first drawing board sketches to the final product that you see in the next
class targeted at our stores worldwide the ten business areas located here at
IKEA of Sweden start the creative design process based on insights research and
knowledge of the daily life of many people around the world a creative team
and designers are then assigned to develop the actual early stage products
are made here at the in-house prototype shop visit where designers creative
ideas of transform directly from drawings to real prototypes made by
experienced craftsmen each year IKEA Sweden develops around 1,500 to 2,000
new products and 10 new botanical collections made in collaboration with
external designers artists and supplier
all products are supported with communications product packaging sales
strategies and supply chain management from Ikea Sweden before other units take
over the next steps in the value chain right here we aim to design only
products that we love designed for us to meet our customers needs that exceed
their expectations if we can truly excited then we have succeeded it was
part of our innovation agenda we continuously focus on developing new
ways working inviting more co-creation to explore new materials technology and
opportunities when designing new akia product we do it with the unique IKEA
formula called the five dimensions democratic design well-designed home
furnishing solution with great form and function high quality built with a high
focus and sustainability and at an affordable price
together we work very hard to offer you inspiring home furnishing solution we do
so by staying true to the IKEA vision and value created by my console right
here and these are still valid values that we live by and everything we do in
all of our businesses around the world so there you have it again into our work
here IKEA freedom thank you for your time and hope to see you again sometime
Hado