It's great to see you again. If you are new here, my name is Bill Benoist. I'm
a certified professional career coach in Silicon Valley. And in today's video, I'm really excited
about today because I'm going to be covering how to create a LinkedIn background image.
Now, number one, I've said this before. I really believe that LinkedIn is more important than
even your resume. Your resume is reactive in nature. You see a position you send in your
resume of So, somebody says to you, Hey, give me your resume. I'm going to float it around.
You give them your resume. You're being reactive. But with LinkedIn, you have
over 90% of recruiters that will use LinkedIn to search for candidates, to fill positions often in
the hidden job market. But here's the thing. The typical recruiter has an attention span
less than a goldfish, about six seconds. So, you need to keep them on your profile.
And one of the best ways to do that, to engage them right off the bat
is to have a LinkedIn background image. Now I'm really excited about today because I'm
actually not the one that is going to show you how to create a LinkedIn background image. Friend
of mine. Her name is Marina lo TIFF. She has a YouTube channel out there called Yes To Tech. She
has a website out there. I'm going to put all of these links in the notes section below, but I want
to introduce Marina and let her walk you through how she can create a LinkedIn background image.
One that is really aweSo,me, very easy to do. And I think you're going to totally enjoy this video.
So, without further ado, let me introduce you to Marina. I'm going to share my screen right now
And bring her up and Marina. Hi. Um, I'm going to turn this over to you. That's probably the
most. I'm going to talk today in this video. Well, thank you So, much. First of all, Bill for being
here and for inviting me over to your channel, um, it's really a pleasure and I'll be really,
really happy to show everyone here. I had to create a background image in LinkedIn and actually
show in practice how important this is and what a huge difference it makes. So, first go ahead
and share my screen with all of you. Wonderful. So, you probably can all see my screen right now
and here we have Bill's LinkedIn profile. And as you can see, when Someone lands on this LinkedIn
profile for the first page, you'll probably notice his image. And the second thing that will capture
your attention is this aweSo,me background image that says ready to supercharge your career path.
So, even before you started to reading what he does and all of that, you will already have an
idea just based on his background image. Now, if we switched over to my LinkedIn profile,
yes, you see this image over here, but it's not as eye catching because there's something missing
in this section over here, which is the background image. And that's exactly what we'll be showing
you how to create today. So, the first thing that you can do, which is really fast and easy
is just head over to your Google profile and search for LinkedIn background image.
Good.
Yeah. As you can see, we have a number of different options over here. So,
we have So,me nice buildings. We have something that's more like web and tech related, um, asking
you to fuel your passion and all of that. And something else that you can even do
since this background image over here should not be just something random, but actually relate to
what you do professionally is rather than just Googling LinkedIn background images. You can
actually search for the sector that you work in. So, for instance, LinkedIn background images,
And here you have a bunch of options that are finance related. So, then
as you would with any regular image on Google, just click on it, then rights, click on it and
save the image as, and you can save it to your files and something else that we'll be walking
you through today is actually how to create one of these really cool background images yourself,
um, by scratch, even if you don't know much about tech or even if you're not
savvy or design savvy and it will be doing So, by using a web application called Canva, it's a
hundred percent free to use. So, if you don't have a Canva account, you literally can just get in and
sign up for free. And what we'll do here is use this search bar up top and search for LinkedIn.
And as you can see, one of the options that populates
is this LinkedIn banner one, which is exactly 1,400 by 425 pixels, which is the exact dimensions
that you need to fit into this section over here. So, let's go ahead and click on that.
And as you can see, and lumber of LinkedIn templates will appear
for these background images and the exact sizes that you need in a bunch of different niches. So,
you can have something that's food related, more hospitality related and all of that.
Or if you prefer, you can also click here to create a blank LinkedIn banner So,
that you can start from scratch and do it all yourself. So, let's actually choose a template
for the first time, just to have an idea of how Canva works. So, let's select this one over here.
Okay.
It's really cool about canvas is that even after I've chosen this template over here,
if you wish to change it to Something else, you're like, eh, I don't like this one anymore.
You can just head over to this template section and change to any other template of your choice.
And also what's amazing about Canva is that every single element over here is customizable. So,
as you see, as I move around my curSo,r, I can change all of these things So, I can change
the color of this element over here. I can change the text. I can delete these little
stars if I don't want them anymore. And I can, even if I wish change this image from this
person to an image of myself, So, let's make some customizations just so you have an idea.
So, let's click on this shape over here and change the color from this bright green to this blue.
If you still wish and say, you want to change these other squares over here to blue as well,
rather than just clicking on them to make those changes. We can just click here and bam, they
all just changed to do this other color. And let's also say that instead of having a quote over here,
I want to write out that's tagline of my business, which is stand out online
as a non-techie online entrepreneur. So, all that I'll do is just write that out.
AweSo,me. Marina, happy to hear that. Yes, it's really, really easy to do it all yourself. So,
even if you literally have no design skills or no tech skills, this is a really, really,
really user-friendly. And let's say that over here, I want to add my name. So,
let's just click on that. Add my name and here, rather than having this gentleman's picture,
let's say we want to add a picture of Someone else or even of myself. So,, one thing that you could
do is click on uploads to right here up top, and you can actually add a photo of yourself,
or if you're doing this for Someone else, if Someone else in this section by then clicking
on upload media, and then you can upload from all of these different places. So, you can upload an
image from your device, from Facebook, from Google drive Instagram, or even from Dropbox.
Another cool thing that you can do is click on photos.
And since I'm actually using the paid version of Canva, I have access to all of these
loads of pictures over here. So, let's say I can add this picture of this lady instead.
And rather than just clicking on it, we can just drag and drop it over there. And bamboo,
just look at that. And if you're not using Canva pros version, So, the paid version of Canva,
usually these images, which save pro down here, they just cost around $1. So, they're really,
really cheap and affordable if you So, wish to use them. Or another option that you can do is
use this website called the stocks and do they have this library of a bunch of different free
stock images that you can add? And as the name says, it all they're free. So, you can download
them. They are copyright free and then just upload them to your, um, Canva profile. So, it
Great Marina, let me ask you a quick question regarding the stocks here. A lot of the places
they say they're free, but they want to charge you like a membership thing. Is this
100% free then? I mean, no, no money out of pocket at all.
Absolutely nothing. There are a few of these websites, cause sometimes they
have a partnership such as Shutterstock up here that you can see is then yes,
you would pay for them. But this one that I'm on right now, which is called Pixels it's 100% free,
The Unsplash, which is just too much to know. This is good to know. Thank you.
Of course, nothing else from you today.
That's awesome. Always a pleasure to help. So, let's for instance, just search here for a woman
and see if Something interesting pops up. So, let's see this woman here,
she's working. We can just click on the arrow and as you can see, it just downloaded to my computer.
So, now if we head back to Canva, click on uploads from the menu on the lift
device, click on that image, we just saved and then click on open.
It'll now be uploaded to our canvas library if the internet cooperates,
And now that it's uploaded, we can just drag and drop this image right into that section. And
you're not limited to just these things that are on this background image. As you can see here on
the left, candida has a bunch of different options that you can use to customize your designs.
So, as we went to do before, there were photos, there are a bunch of different elements,
text styles, and So, on and So, forth. And once you're happy with how your background image looks,
all you have to do is rename your design up top,
then click on download. You'll have the option to download this image as a PNG file, which is
a high quality image or as a JPG file, which is a small file image. So, let's just select PNG
and then click on download once more to save this background image to our computer.
Once it has been saved, all we have to do is now head back over to LinkedIn and on our
LinkedIn profiles. So, here I'm on my profile. I'll just click on this camera icon over here,
and then an upload photo. Let's just locate that image. We just downloaded from Canva,
from or device, and then click on open. If you So, wish you can just drag this over here to
reposition where you want to crop it. And then once you're happy, just click on apply
and a bear. You have it really easy to customize background image in just a few minutes
And Something like that is really going to stand. I mean, it just stops the perSo,n
right there when they click on your profile. So, you're keeping them there a little bit longer,
which is what you want to do. Especially if you're in career transition,
you're looking for another job. You know, recruiters are using this and you want to kind of
stop them on your profile. So, they spend a little bit more time. This is remarkable. This is really,
this is So, helpful. Marina. I have a question for you for the professional version,
if you want it. Do you know how much that is for the people that are watching us?
If I'm not mistaken, it's around $12.
If you pay month by month and it's a bit cheaper around $9, um, if you opt for an engine,
Granted, this is So, helpful. I want to thank you again for this.
Let me, um, let me ask you. I often have clients that will come to me and they'll say,
you know, Bill, I'd been doing the same thing for 25, 30 years, and
I want to do Something different. I want to start my own business. I want to do a real thing.
The stuff that you offer is phenomenal for that, especially for online businesses. Again,
I've gotten So, much value from watching you, how do people find you out there? Could you give
a little bit of information then I'll make sure and put this in the note section below as well?
Absolutely. So, they can find me, um, on my YouTube channel,
which as you mentioned at the beginning is Yes To Tech. My website is also a Yes To Tech.com
and you can find me as well on Facebook and Instagram and it's all yes. Detect. So,
literally Yes To Tech all around and that's how you can find me.
Perfect. And again, I will put all of these links in the notes section below.
So, thank you for taking the time to show my clients how to do this. And I have a hunch that,
that you have a lot of clients out there as well. That will get a lot of, um,
a lot of benefit from this. So, I appreciate your time.
Absolutely. 100%. Thank you So, So, much Bill for inviting me today. It was a pleasure to be here.
Thank you. So, I hope you found this video informative and useful. Make sure that you
subscribe to Marina's. This is especially useful. If you are looking to start your own business,
maybe you're an entrepreneur. She has a wealth of information out there,
and if you haven't already done, So, make sure that you subscribe to this channel as well, hit
the bell notification as a do upload new career tips and strategies every Tuesday. And I would
hate for you to miss anything. Thanks for stopping by. And I look forward to seeing you next week.