- And we know you're busy so anything to help you
work smarter not harder that's what we're here to do.
- Is pineapple okay on pizza?
- All right Nealey so I'm really excited about this topic
- Me too.
- All about PowerPoint.
And just from my own experience of traveling across
the country and doing PowerPoint presentations
- All the time.
- As well as Webinars.
I've learned a lot about what to do
to make them powerful.
And as a small business owner,
you all ready probably use Microsoft Office
for Word and Excel for a variety of needs,
but today we're going to hone in on PowerPoint.
And guess what.
- What?
I got a killer pizza power point to show you.
- Of course you do.
- And you today.
Let's dive in.
- Let's do it.
- All right Emma, so you're going to take us through
your top ten tips to really wow your audience
with your presentations.
Let's just go ahead what's your first tip?
- So, first off, prepare a script.
And one thing you ought to be mindful of with the script
is not to sound like you're reading a script.
- Right?
- Organic like us.
- Because then it just sounds robotic.
Like if this was a script we'd be talking like this.
- Don't do that.
What you want to do is sound natural.
But the script.
- Like Emma.
- Just like me.
(laughter)
- But the script really helps you to organize your thoughts
and get cohesive.
And I suggest doing like bullet points.
You don't need to write it out like you're a playwright.
And the idea again is just to keep you organized.
What are you going to intro with?
What's good to talk about in the middle
of this seminar or webinar?
And then what are you going to conclude with?
I always love a good agenda slide
and a recap right at the end.
- Nice, kind of like a high-level overview
I'm going to talk about this in the intro,
I'm going to talk about this so I know
an idea of what it is.
But again, not scripted just conversation guide if you will.
- Or even something that's
just going to trigger your memory.
Like maybe there's a great example
or story you have and you just need that one indicator.
Like celery, that would remind me of a story
that we talked about yesterday.
(laughter)
- There you have it.
Just write celery to remind yourself of things
and you got it.
- Next up, you want to keep your presentation
pretty short and sweet.
No offense to the declining attention spans
of Americans and children everywhere.
(laughter)
You want to keep it short and sweet
because you're delivering, essentially, just a point.
I'm going to share an example in a little bit
of a webinar I did and it's about
four ways to maximize your pizza shop's Instagram,
and I break it down into just four ways.
Everyone knows before they tune in,
"hey I'm going to get four digestible tips
to take away from this."
Short and sweet.
- That's perfect.
There's a reason why Ted Talks are not hours long
they're just a short bit of time
because our attention spans are only so much.
It's actually harder to get all of your thoughts
into a confined bit of time,
like a 10 minutes presentation or a 20 minute presentation.
We can talk on and on and on and ramble on
but that short and sweet helps us get what we need
out and effective so we're not lost.
- Totally.
- That was kind of your process and your main points.
Can we dive in to PowerPoint itself
with those best practices?
- I was hoping you would ask.
This brings me to kind of like tip number 3 if you will
and it's pay attention to your fonts.
I know that there's a lot to choose from.
It kind of reminds me when I got on Instagram
and there was all the filters and it gets overwhelming
and I go down a rabbit hole.
- As we do.
- And all of a sudden your photo doesn't even look real.
Make sure your font are clear, concise,
and think about having one that's on brand.
I have an example here, like I said,
I do a lot of webinars, and this was a webinar
I did up for pizza shops all across the US
and what we have at GoDaddy is a couple of branded fonts.
This is Rubic as you can see here,
and also chose a font size for the tittle slide
that catches your eye.
This can take up the whole page.
Throughout the presentation, definitely maintaining
the aerial font for when we had text within
and anything that's more bold and branded
like highlighted here, we do Rubic.
That's for every presentation and it stays on brand.
Consider a font that you want to be consistent with
across all of your presentations.
- All our presentations; websites, social media,
letter copies, apps, you name it,
the more consistent you can be with your brand
the better off it is.
- Totally.
- That's awesome.
Fonts are super important, especially
with your brand everywhere.
What else can we really think about
with the presentation itself?
- It's really tempting with PowerPoint
there's a lot of built in themes
but one thing I encourage you to do
is have your own branded theme.
Check it out here on the screen.
Back to the
4 Ways to Maximize Your Pizza Shop's Instagram
we have this theme that we use here.
But, you can go through, there's a variety,
this is within designs by the way, in PowerPoint.
You can mix things up but it's really good
to just have something that's on brand.
Whenever I go in and do another webinar
I come right back here and build out the new topic
within this branded theme.
The other cool thing about this,
having just the branded theme that you use here
within design, is you can also customize
the text, backgrounds, you can also do headings, links.
- (Nealey) So virtually everything right?
- (Emma) Exactly.
In a similar fashion you can even tweak the background here
and the fonts used within the presentation.
- That makes it super helpful.
Then you're not having to create a new slide
and have to edit everything to your liking
new slide, edit the same thing over and over and over
that theme just does it all.
- Exactly.
We know your busy so anything to help you work
smarter, not harder, that's what we're here to do.
Speaking of saving time, this segues nicely
into the next tip for PowerPoint and that's
saving time with built-in layouts and templates.
I wanted to show you guys something here on PowerPoint.
Especially cause everything is pre designed for you
you don't have to worry about creating a layout
from scratch.
You can just focus on making sure that the content
of your presentation is top notch.
Check it out.
If you go over to insert, you can actually
access the layouts and all you have to do is click here
and then from there you go into new slide
to choose the actual layout from this dropdown menu.
Ta dah!
Look at all the options there.
- (Nealey) Basically you just shortcut
a lot of your work load and just choose a template
that you like and then go.
- Exactly.
This leads us into tip number 6
which is all about alignment.
As you can imagine the title slide is the first thing
that someone is going to see and it's really
important that you stay consistent
and I would go with keeping it in the center.
As you can see with this title here,
4 Ways to Maximize Your Pizza Shop's Instagram, centered.
Would it look good down here, Nealey?
- (Nealey) Not really.
- (Emma) How about over here?
- (Both) Not so much.
- (Nealey) Jinx you owe me a soda.
(laughter)
- (Emma) And similar to what we want to do with the title
also do with the logo and the brand.
For every presentation we have GoDaddy Social right there.
Top, front, center.
Also throughout the presentation, as we mentioned,
being in the beginning, being consistent, short and sweet,
cohesive, we have 4 ways to maximize the Instagram.
Within that, there's gonna be an actual, check this out,
for each way gets its own colorful cover slide
for each of the four ways and then the actual title,
Plan out Your Posting Strategy,
notice how it's centered and to the left.
- (Nealey) Yeah, I like it.
- (Emma) And it's consistent throughout.
Even when we go into one of my favorite topics,
when we talk about hashtags, just a different color
but the alignment is the same.
- (Nealey) That's super cool.
Taught us a lot about the fonts and the alignment
but one thing I'm noticing about your PowerPoint
is you have some pretty good visuals there.
What's your secret?
What images should we be using?
- Well it's pretty easy to get visual and have fun
with it with a topic like pizza.
- I know most of my presentations have pictures
on pictures on pictures on pictures.
Is there one that's just too much?
- You don't want to overdo it.
For example here, I was talking about the importants
of sharing behind the scenes at your pizza shop
and I have an example, I love this,
the guy's back there tossing.
Were you ever able to do that?
- (Nealey) No, I failed miserably.
- (Emma) I worked at a pizza shop for a few years
like summers in between college,
and I loved working at the pizza shop.
This is something I could never master.
What I love about this post
and what this PowerPoint is doing
is it's not overwhelming you with a ton of pictures
per slide, but they do share like a quick little
behind the scenes, almost like a storytelling
of making pizza.
You have this dude showing off in the kitchen
and then next up I love the action shot of this photo
of the sauce.
One more, kind of from a different angle,
overseeing the toppings as they're putting them on.
I'm getting hungry are you getting hungry?
- Oh absolutely.
Question for you.
Is pineapple okay on pizza?
- Absolutely not.
I was gonna try gonna just try and be fair and fit in
but I cannot stand fruit on pizza,
it's like classic cheese.
Sorry man.
- I'm team pineapple.
- But I like how they're doing
a half and half here, you know?
- (Nealey) You get a half and I get a half.
We can make it work.
- (Emma) We can still be cohosts.
- (Nealey) We can still be cohosts, friends even.
- (Emma) You can have your pineapple on this half.
(laughter)
- (Emma) As you can see the photos
really brought to life the presentation.
It brought to life our conversation about pizza.
- (Nealey) It absolutely did.
- (Emma) And now I know how you feel about pineapple.
- (Nealey) And now I'm really hungry.
(laughter)
- (Nealey) Cut.
Can we just like cut, I want to eat.
- Another thing to consider, this might be hard to do,
stick to one idea.
Otherwise it's going to be too much information overload.
You're going to lose your audience.
I have an example here.
Talking about user-generated content,
it has a great stat, I love this,
85% of consumers find visual user-generated content
more influential than brand photos or videos.
Is that surprising to you?
- (Nealey) Not at all.
- (Emma) Not at all.
- (Nealey) You taught me this before the episode.
- (Emma) I did.
He's a good listener.
Here we have a slice of pizza that
was actually taken by a happy customer,
and then she tagged where she got the pizza at.
It was at Good Fella's Pizza recommend it.
What Good Fella's can now do,
simply repost it onto their Instagram
which is a great way to take advantage
of user-generated content.
The point of this PowerPoint slide
is that its not too much going on,
it's one idea of user-generated content
easy to digest, just like this slice of pizza.
- (Nealey) On this slide you're not going to have
user-generated content and how to use hashtags,
and all this cause then your audience will get super lost
just like you'll get super lost trying to talk to it.
- (Emma) It was really important and this whole layout
and thinking about the theme
that there were 4 ways to improve the Instagram
and we needed to keep them very separate.
I want to dive into tip number 9
which is all about creating and reusing slide masters.
Why this would be beneficial for you
is because it's going to save you a lot of time.
Having a slide master and reusing it
will help you so you don't have to go
into each individual slide and make an update.
Let me show you a little more what that looks like.
Starting with clicking view.
Once you click view, have you ever done this before?
- (Nealey) I have not even went to the view tab.
- (Emma) Oh my gosh, check it out, Nealey.
Then you go over to slide master
as you can see I want to point out a few key elements here.
You don't have to go into each individual slide
and update the logo, or the page numbers,
speaking of page numbers, right here is a great example
this is on each page so it's gonna update itself
versus you going into page number 2.
- (Nealey) Every single time.
- (Emma) Page number 3, yeah, totally.
Once you're here you can also insert a new layout.
This button is going to be very helpful for you
when you click on that you get
another new master title style
that you can then edit to create
once again something that's very specific to your theme
and then reuse.
Ultimately it'll save you time.
- (Nealey) It's kind of like a skeleton
of your entire template so you can add elements there
like your columns or anything else
and that will be the layout and then your theme
goes on top of that to make it all pretty.
I dig it.
- And you can change the style, you can change the fonts
you can change anything that you have available
to you in PowerPoint and it will save in that master slide.
- You just reuse that every single time
so those changes are done and think about
how much extra time you have to eat pizza.
We're on our last tip, tip number 10.
You've been saving out,
this is the best one for last I hope.
- Yes, definitely, the most fun.
- All right, so what have you got for us?
- One thing that is tempting
is to add a bunch of animation to your slides.
But I want to warn you, you want to use animation
to a limit.
Why?
- Why?
Because I go ham.
Like animations on animations.
- I'll show you why.
- I made this slide.
- This is why you want to limit the animation.
So check this out.
- (Nealey) All right, All right.
- (Emma) A cool team picture, we're talking about
planning out your posting strategy.
But there is just
- (Nealey) There is so much animation.
- (Emma) Too much animation going on.
I know you enjoyed that but for anyone else,
- (Nealey) It was a wild ride.
- (Emma) It comes off as not so professional,
distracting, just limit the use of doing animation.
You can have a simple fade in between the slides
as a transition, that'll be all right.
- (Nealey) That's fine?
What about text, am I allowed to do the fade
transition there just to like appear
throw in like bullet points?
- (Emma) I like this approach where the tip number 1
show off your team food and atmosphere,
it's in bold.
I didn't need it to do dances and swirls
and pinwheels and just have it in bold.
- (Nealey) I'll just keep the dancing to myself.
- (Emma) Dance while you're giving a presentation.
No that's distracting too.
- All of these rules.
- You need them.
You need 10 rules to have a powerful PowerPoint.
- You're right, you're right.
Before we go I have a bit of a pro tip.
I was doing a bit of my own research
before we were doing this episode
and I learned that you can save PowerPoints
in a .ppx format so that when you go
to give a presentation you open it up
it doesn't go into the PowerPoint editor
it goes right into the presentation
making you stand out, look a little more professional.
That was my pro tip for you.
- All right that's a wrap.
Be sure to like this video, also comment below.
What was your favorite PowerPoint tip out of all 10.
- While you're there subscribe to this channel
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this is The Journey, we'll see you next time.