- How do you grow your social media?
My name is Desmond Soon.
I'm Dan Lok's executive director.
I'm also his director of social media.
I've been very blessed to have this man as my mentor.
And today he actually asked me, on the spot,
just to jump on and record a video just for you.
- We've been getting so many questions
about, Dan how do you grow your social media.
We see you blowing up on social media.
What are some of the things that you do?
Well we do many, many things.
I don't know if there's one thing, but let's see.
You know, I'll bring Desmond on and see
if today we can give you a couple of key strategies
that you could use to grow your social media.
Coz a lot of people, they think,
you know with social media, I just need to get attention.
- Yes.
- Right, you heard this before.
I just need to get a lot attention, man.
You need a lot of exposure.
Well, it's not just getting attention because
although attention is the new currency,
- Yes.
- but we need the right kind of attention.
Example, you can go out there right now
and run around naked.
Guess what? You will get a lot attention.
- (Desmond laughs)
- But I don't know if that's the right kind
of attention that you want.
You want the right kind of attention
from the right prospects and customers, right?
- So knowing that you need to be very precise,
taking a much more sniper approach versus
a shotgun approach.
So if you're a local business,
you may not need that 100,000 followers.
- No.
- If you're a local business working with a local market,
maybe you only need a few thousand followers,
a few thousand true fans who love your work,
who appreciate what you do.
That's all you need, right?
- Yes, and another question I get all the time Dan is,
do I start with YouTube?
Do I go with Facebook?
Do I go with Instagram?
- Do I Snapchat?
- Snapchat.
Do I do LinkedIn, Twitter?
Which one do we do?
I know that from day one,
I think a lot of people see this big,
I mean, we've grown into a big organization.
We have about 20 dedicated members
on the social media team now.
But I remember the days not too long ago
when it was just you and I, or it's just you.
- Just me. - And then you brought me on.
- Yeah, this first one.
Then the second one, the third one, the fourth one, right?
- And you double downed on
- [Desmond & Dan Lok] YouTube.
- Yup.
- And why was that, why did you choose YouTube?
- I think first of all, you need to know who,
where your audience is, right?
If you're more a B2B kind of person,
that's what you sell, you sell B2B, then maybe LinkedIn is
a better platform.
If you're selling B2C and it's like a lower ticket item,
then maybe Instagram is the way to go
where you can showcase what you do.
Let's say a jewelry, for example,
- Yup.
- You know, or watches or whatever,
showcase what you do very well on Instagram.
Visually, right?
- Or more of a millennial crowd.
- Millennial crowd.
- Females are on Instagram a lot more.
- There you go, there you go, right.
Or fitness, Instagram absolutely, right.
Now on the other hand,
if you are comfortable in front of the camera,
I think you need to take that into consideration.
What is your natural strength, right?
I happen to love talking to people like this;
connecting, because of my speaking background.
So this comes relatively easy.
I shouldn't say easy, because that also takes
a lot of training. - It took time.
- I remember - It took time.
- when you used to take a lot of takes, yes.
- It took a lot of time, but this,
once I get used to it, I think it's great.
And another thing about video,
that why I love YouTube so much,
is you can then multipurpose your content.
- Repurpose, we call it repurposing.
- Yeah, so let's say if you are a blog,
you're a blogger and you just do your text.
You have a written article; that's nice.
- Yes.
- But that's just one thing, right?
And you are posting on your blog
and your getting the Google traffic, SEO,
search engine optimization; that's cool.
But let's say you have a piece
of condensed video like this, okay.
So let's say you create the video piece.
- Yes.
- If you want, you have the video piece
and you can edit the video piece,
and you can also share that on Facebook.
- Facebook.
- You can also post it on LinkedIn.
- And Instagram.
- And Instagram, right?
- Slightly different components--
- You're gonna modify slightly,
but you can repurpose it.
Or then you can also rip the audio,
and post it to your podcast if you want.
- Transcribe it, turn it into the blog.
- Transcribe it, turn it into a blog post.
An article, right?
And then from the article,
you can also still embed on your blog
and have the video there.
Have the audio there if people want
to subscribe to your podcast.
So it's like you're killing multiple birds
with one stone, right? - One stone.
- That is a very powerful way of doing it.
Coz not everybody's got a team of 20 people.
- Nope.
- It may be just starting with a one-person operation.
And you want it best effective as possible.
Get it out there to get the right attention.
I think that's a very good way of doing it.
And you can only do that with video.
- Yes.
- You cannot do that with just audio,
although you could but you don't get
the video benefit, right?
- Right. You know, I wanted to do a poll to find out,
because I know Dan's thinking about this right now,
about maybe, you know, if there's enough interest,
you are gonna show people
how to maybe grow their YouTube audience,
or maybe grow their Facebook audience,
or their Instagram. - Sure, sure.
- Click on the i button above there,
we're gonna have a poll.
Fill up which one.
Which one would you like to learn most?
- Yes. - And tell us why.
If we get enough responses,
we may just make more videos
in this series for you.
- Exactly.
- So with that being said, I'll see you in the next video.
- I'll see you next video.