(Shopify Tutorial Winning Products) In this video I'm gonna show you a simple yet massive product that has made one in
$900,000 in just two weeks of being launched
I'm going to show you their entire strategy and how you can replicate that success
Yourself gonna make a really nice discussion and how this company was able to launch that massive
Massive product and it's very simple and you won't guess what it actually is. Let's go. Hey, let's Rothfeld Cintron here
I teach people how to grow their Shopify and e-commerce businesses to the next level in this video
We're gonna go over a brand called
super kala
Which is able to launch their?
Product to over six figures multiple six figures and even the seven figures probably by the time you're watching this video
They're already at 1 million dollars. And as always I love listening to your comments and questions
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All right off to the brand. It's called super kala and it is a Kickstarter project
Charging cables redesign as you can see here on the right hand side
They made eight hundred and ninety two thousand dollars with four hundred eight dollars. This is updated on real time
So every five ten minutes it goes up like 100 $200 $300
so by the time you're watching this video
It's probably way more than nine hundred thousand or even a million dollars at this point
See it went up from 440 to 499 and every single time. It keeps going up
So by the time you're watching this, it's probably a lot more and funny enough as I was recording this video
They just hit their nine
$100,000 goal right here
901
Thousand dollars in just two weeks
for the super Cola
product insane over almost
Twenty thousand people have bought this product and usually Kickstarter's are run for 30 days
If you don't know what a kickstart it is, essentially a platform where you can launch
products and
projects that you're interested in or you want to make an actual company out of and you just want to test it you want to
Make a pre sell or pre-launch and the product does have to be different
It can just be a drop shipping product from Aliexpress. It has to be pretty different than what everything else is
So what I recommend you do is you either go to design and tech here
which I like it usually shows you products that are like this one that are techy products or at least product design so you can
Check recommend it for you
Which are probably some products that I've seen in the website before or you can go down to the bottom and explore product
design and product designer
So you really find some dropshipping products and products that will eventually turn into for example
Fidget spinners or posture correctors massive massive huge product. So for example, this one green disc the cleanest chain
care ever
So it's for bike chains and it's already made two hundred five
Thousand dollars out of five thousand four hundred seven nine and people in just about two and a half weeks
So these are massive products
You can do a lot of research in here
And if you want to eventually launch your company or your product on Kickstarter
It's definitely open did that so let's focus back on super collar this actually a charging cable
So just a normal phone charging cable or iPad charging cable, but it has a special touch to it
And I want to show you the video. So you understand exactly what that is
So as you can see
it is a
special charging cable with little magnets that you can put together and it is a team of about four people that created this
Particular product these four people right here, and I think they're all family members
Actually, so it's just a family that created this particularly product and they got somebody to source it for them and they're basically selling it
Now in two different colors this super color little charging cable, so it is a pretty simple
Product it isn't something super revolutionary. It's just cool and it also it's kind of fidgety
So you want to play around with it and it's also useful and it solves a massive problem
Which is you break your cables cables are too long so you can put them really easily down there
So even though it is not a huge huge product like it's not that massive, right?
It's not that revolutionary, but it's at least playful
It solves an actual problem and here as you can see he was actually fidgeting with this little pen here
He was fidgeting with the pen and instead of fidgeting with the pen. You can fit it with the cable and it doesn't break
It's also very useful
So there's a product that solves multiple problems on a massive basis and it's also very very
Scalable you can have all the world looking at this product and actually buying it
that's why it's able to make more than nine hundred thousand almost nine hundred thousand dollars here and
It's just a massive massive launch. The launch itself. He is a seven-time project creator
So he's made a lot of projects here on Kickstarter a lot of very successful
Projects and you can see that the cables come in this little package. So even though the product isn't
that great of a product or that revolutionary
It isn't a massive product or a huge like actually big products just a small
Cable that helps you fidget and also it's very easy to pack together. It has that mass appeal a lot of people want it
It's an impulse buy. It's also a little problem people buy it right away. Nice
gifs here
and you can see
iPhone
You can connect Android every single thing to it and connect pretty much anything you want
This is the particular product has absolutely crushed it
And I know that it might seem so simple and now we're gonna go into
What the actual advertising strata you're the promotion strategy was for this particular product so I couldn't find any
Facebook ads for this product that was trying and trying again and again
So I looked at their Facebook page here super collar on
Facebook and I try to look out of what ads they were writing and unfortunately
they were running zero and the page only has
250 likes so I'm not assuming that they're not running any Facebook ads just know face got from this particular page now
I want to look at another page that I actually like to look at which is the best
Crowdfunding projects Facebook page this Facebook page is called best crowdfunding projects
Forty-seven thousand likes and they promote a lot of different Kickstarter IndieGoGo
which is a competitor to
Kickstarter a lot of projects in those platforms and they advertising through their Facebook page and I couldn't find any ads
For this particular super Callie project. They're all about this little cap stretching tool here or bags
I mean, they're pretty much all about this one
not really any super collar ads at
All and the way that I found them was actually through YouTube at so they ran this particular video that you're seeing here
they ran it through a YouTube ad I saw it on YouTube and it was just very
Captivating in the first like two to three seconds
I kind of ignored it
Just like what is this just a cable and then they actually showed what the product does what it is
I went to the actual page saw that I made so much money, and then I actually call it interest in it
So they're actually running a lot of YouTube ads to it and you two bats to the Kickstarter page
So people can back it and actually buy it and here if you click back this project
You'll be able to buy one
So the single you get it for 20 bucks
Double you get it for 30 bucks and so on and so forth
Now I was able to find one particular website that did promote the project and gave them a lot of exposure and it's this one
right here product type
Code essentially a product type tool or product type website where they share a lot of different cool
crowdfunding projects and a lot of crowdfunding products and they were featured on
This particular website and the website if we go to similar web
Here on the top. It tells us how many people visited how much traffic the website has
It had a hundred thousand visitors in October and now has an average of about 50 55
Went down a forty four thousand
But on average a 60 250 thousand people per month and also a newsletter a lot of people that are watching
The actual website and a lot of different newsletters that are going out to all these different people
So definitely
They got a lot of promotion from this website and it is a massively funded project
and the cool thing about Kickstarter is when your project passes your funding goal which in this case with 10,000 lets your funding goal is
20,000 and you make
40,000 then they start promoting you to their people inside of Kickstarter saying oh you made
200 percent of your kick-started gold because you made 40,000 out of 20,000
So in this case, they've made like nine thousand percent
So they're getting a lot of traffic within the Kickstarter community Kickstarter newsletter Kickstarter website plus this product
Hi blog, or product like product hype website. They're getting those through traffic sources
plus I was able to find out who was responsible behind the marketing of the
business and it's actually this company called n vet and
ventis partners
Dot-com and they actually work a lot with different
Kickstarter projects or different product launches just like these ones that if you go to just a random one here
product development to case study Don joy x4 and it's this little oh
It looks like it's a bunch of different products. But let's say this the first one this Don joy x4
Let's see this case study here. Oh, and it's a bunch of different Kickstarter projects or crowdfunding projects this one in particular
It's like a knee brace. So just up typical knee brace. Let's see how much they actually made
And it doesn't say here. So let's go back to
Case studies and let's go to the other one that I saw there
Which was zip top Oh crowd funding zip top
Let's see this one and also nectar because it might be a little bit more relevant to us because it is a specific ecommerce
Company on Shopify. It is not just a crowdfunding company. So ecommerce case study
Let's go to oh and they actually do work for a lot of different ecommerce companies. Not just
Crowdfunding companies and they made let's see and 185 percent increase in monthly revenue
Okay, but they don't actually say how much revenue they make and then you can go to the crowdfunding projects here
Let's see just a random at handy. Jim view the case study
Let's see if they're actually like yet how much money they made with this
100k so they raised three hundred eighty six thousand dollars five hundred thirty nine total backers one point nine
Thousand percent of the gold race, so they're actually a company I works with different
different marketing companies or different ecommerce and crowdfunding companies
I will contact them to see if I can get them on a video or see what their strategy is and dig deeper into that
Now you might be wondering how to actually create a product like this
For yourself to launch because there's a lot of different products that you can take from aliexpress
Start selling them or different sources suppliers from China or just traditional winning products that I gave out here on the channel
but if you want to create a custom
Product just like this one. I want to take it to another next level maybe launch a Kickstarter
I am researching through multiple different manufacturers in China both in the US and also in Europe
So there's a lot of different opportunities to create a product like this if you are
Interested in me showing you how to get a custom product just like this one
Make sure to comment down below if you want a custom product or just comment like yes
please make a video about custom products or I want to learn how to make this product something like that because if it is an
Interesting topic that you guys want to listen about I will make a full video just on that my biggest lesson from this particular product
or this particular
Kickstarter making almost five hundred thousand dollars is that your product doesn't have to be like a next-level
Product or something crazy that people go crazy about. No, it just has to solve a problem
Also has to be pretty interesting and also has to be a mass appeal product
So in this particular one
It solves the problem of cables being all over the place cables breaking so it's kind of cool
You can also fidget with it play with it
play around with it and so on and the third thing is it's also a mass appeal because everybody has a charging cable so as
Soon as you match those three qualities, you have a product that you can massively scale up
Even if it isn't a custom product just a product on your Shopify store
If you have a Shopify business or an e-commerce business or want to learn how to start an e-commerce
Business and one of my expert health and my team to help you take your business to the next level and actually reach your goals
Just like this student right here Washington who is consistently making two thousand three thousand dollars per day
I'm
Many many students just like him that are getting to their goals and absolutely crushing it if you want to know how you can do
It as well
Make sure to click that first link in the description and book a free
one on one call with their meet or someday my team to see how we can work together if you want to learn what the
top
Winning products to sell right now are there not custom products that you can go and take and start selling them today and get sales
And actually get results make sure to check the video that's gonna pop up or right there this video top three winning products Asylum now
mid-april
2020 and may you can absolutely crush them. My students are getting great results with them
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