- So I have a business idea.
I'm starting a new marketing company.
I'm starting a brand new blog.
It has zero traffic right now.
- What's the name of it?
- [Adam] Viewership.com.
- [Neil] Okay, what's your goal?
- My goal is to get to 100,000 unique visitors in a year.
What do you do?
- Per month, or? - Per month.
(both laugh)
- Paid ads or no paid ads?
- No paid ads, and not using my YouTube traffic.
I want Google organic ...
- Well, what's the goal of the business first?
See, a lot of people have a goal of,
I wanna get a 100,000 visitors a month.
Is your market big enough?
You're not consumer, it's obvious.
- Great question.
- You already know this.
Your goal is to educate people on how
to get more YouTube traffic, right?
- [Adam] Correct.
- YouTube is one of the most popular sites.
There's a site called Social Blade.
You've heard of it.
They get millions of visitors a month.
Now the question is, are you okay with
giving away your secret sauce?
- Right, yeah, yes I am, actually
because I'm not doing info products for this,
I'm doing agency model, so ...
- Okay, and you actually got the first part right.
See, most people, they're like,
"I don't wanna give away my secret sauce
and teach people all my tricks
'cause then they won't pay me."
They got it all wrong.
The guys who can afford to pay you
have enough money where they don't give a shit
to do it on their own.
They'd rather just pay you and get the work done.
Right, they're like, "Why can't I pay an agency
or someone to do all my marketing for me?"
and, "Oh, I read all your tactics on Adam's website,
Viewership, and because I like it,
I trust him enough, so I'd rather just give him the money
versus some random person."
- Totally.
- So the first step that you need to do is
go out there and work with influencers.
Now here's what I mean by that.
I'm not talking about, go find people like me
or whatever it may be, I'm on YouTube,
or any of that, I have a blog.
I'm talking about, go find people who aren't on YouTube
who have a big audience.
And funny enough, it's actually a huge market.
So if you look at how many popular blogs are out there,
right, if you look at Wordpress, there's so many,
but there's not that many people doing video content,
and I would start discussing with people
who have really high ranked blog posts
in industries that you're interested in helping out,
such as fitness.
For example, there's a guy I know named Jeremy.
He owns a company called Legion Athletics.
They also own a site called Muscle for Life.
It's a blog on fitness,
gets over a million unique visitors a month.
This is a multimillion dollar company.
It's an eight figure plus business.
So with them, they already get a ton of Google traffic.
You already know YouTube and fitness is huge.
They already make over 10 million a year.
Why not hit people like that up and be like,
"You know what, I wanna create videos for you guys,
or you guys go create videos, but I wanna show you
how you can get more traffic on video
than you can through text, or why not combine both of them?"
You're already crushing it from content marketing.
Why not do videos as well? - Right.
- And the reason I'm saying go after influencers,
because these people will A, help you get more customers.
See, your big thing right now is you said,
"I wanna get to 100,000 visitors a month."
Why do you want 100,000 visitors?
- Totally arbitrary goal.
- Okay, but what's a real reason?
- No, I mean, the real reason is just to have traffic
and to build business. - Exactly.
But why do you need traffic to get a business
when you can already hit up people who have the business,
are making money, have the traffic, and are like,
"We're at 10 plus million a year."
There's so many of these businesses.
We don't know how to grow more.
And coming to them with another channel
that can help them expand, they're like,
"Oh, this is a piece of cake."
It's an easy way to generate business.
- That's what I'm doing right now, by the way, with you.
- That's correct.
And you should keep doing more of that.
Now, going back to your first question of
how do you get to 100,000 visitors a month.
Here's what I would do.
The foundation, first, I would go
and write amazing articles in your space
about YouTube marketing.
There's already other people who have
articles on YouTube marketing,
but I would do more in-depth guides,
and then go reach out to every other person
who's linked to those articles on YouTube marketing,
'cause you can go to Buzzsumo, type in
YouTube marketing, YouTube SEO.
You then go take the most popular ones,
'cause they base it off the social shares.
You then go to Atrust, put in the url of those sites.
You'll start seeing all the people linked to them,
hit them up, and beg them for a link.
If you're content's more thorough, they'll do it.
You'll just be like, "Hey, I'm Adam.
Check out my site called Viewership.
I got amazing content, I cover x, y, and z,
and a, b, and c that they don't."
It really is that simple, and everyone's like,
"No, no, that doesn't work."
It's a grind, but it works.
If you send out 100 of those emails,
you'll get five links.
And everyone's like, "Oh, that's too much work."
But if you do it, 'cause no one else is willing to,
you'll get links.
You get the links, you'll start ranking
higher on search engines.
- I'd be curious about your outreach process, right,
the internet is a vast place and clearly,
I don't necessarily want to personally go out
and email every single person, but I would,
if that's the right way to do it.
- No, it really is.
- It's a systematic-- do you have a systematic process,
or you're just going up, hitting up
literally every single person yourself
and just doing that, is that the way to do it?
- Yeah, so my systematic process is,
I do the outreach for link building, which I showed you.
I do the outreach for social shares using Buzzsumo.
And the third one is I link out to people naturally.
Not because I'm like, oh they're my competition.
I don't give a shit if they're my competition.
If they have amazing content, I'll promote them.
And then I hit up them even if they're my competition
and be like, "Hey, you have amazing content.
I loved it so much, I even linked out to you.
Feel free and share my article if you like it."
And a lot of your competitors will share your content,
even if you're unknown.
It works so well.
So once I do those three strategies,
and you test these templates, then I just go to Upwork,
and I find someone in India or in places like this,
where they're smart and the labor's much more
cost-effective, and I have them do my outreach for me.
And I just scale it up and I'll hire a few people.
I'll create an email address using Gmail
at my neilpatel.com, and I have them create an Excel sheet
of everyone they wanna hit up,
and I have them set up the emails as draft
in gmail, right, 'cause I'm using gmail for my email,
even though it's @neilpatel, 'cause I'm using the
gmail company, or whatever it's called.
And then what ends up happening is
once I approve them all, they can go and click the send.
- Genius.
- And that's how you scale it, you do it in mass quantity
and boom, you'll notice if you do this,
in the first three months,
you'll start noticing some traction.
In your Google search console, you'll get impressions
but not that much traffic.
First six months, you'll get some.
The 10 to 12 month mark, that's when your traffic
really picks up and you have a good shot at hitting
100,000, but you have to have mainstream key words,
so use Google keyword planner, and make sure
the traffic per key word is higher.
You can use Uber Suggest.
And then if the volume is high,
you'll do well, but if the volume isn't high,
like if you're not going after key words
that get more than 30, 40 thousand searches a month,
it's gonna be hard to get the 100,000 visitors a month.
'Cause you're only getting a fraction of that, right?
You're not even getting the full amount.
- So to sum it up, create awesome content
that's better than everything else that's out there,
and then push it out there and get links naturally.
- Links and social shares.
And it's just a grind, and then use Upwork
to outsource most of the work.
- All right.
It's amazing.
- Yeah it works, just most people are too lazy to do it.
- Yeah.