Hello everyone welcome back to dopinger.com Youtube channel.
i'm Hande. In this video I'm going to talk about what SEO tools are and mention some
of the best tools that you can use to optimize your website.
So, let's jump into it, here we go!
In this world of digital marketing, SEO is something we cannot ignore.
It doesn't matter whether you have a small business or a large company if you want to be successful on
the internet search engine optimization is vital. Search engine optimization includes many features
and hundreds of services. The best way to improve your website's SEO is to use a comprehensive SEO
tool that provides as many features as possible. SEO tools help you plan your SEO strategies and
also you can work directly with these tools to make your SEO. When choosing a tool you should know
what your strategy is. Identify your purpose first. It is important to know whether you want technical
SEO, keyword research, rank tracking, content optimization, backlink analysis, video SEO or ,
link building. You have to decide this first there are many kinds of SEO tools with various features.
You can use free ones or paid ones, it's up to you. Yet, if you're going to grow your business
free tools can help you in a limited way. So, the ones we are going to introduce you will
be the ones with their full coverage features.
I'm going to explain some of the best and most preferred SEO tools.
The majority prefer these tools because their features include many things that make them
the best choice for many people and businesses.
So, let's start with Ahrefs.
Ahrefs the second largest
website crawler on the internet after Google is one of the most popular SEO tool.
Ahrefs offers many features.
Since it shows exactly which part of your website needs development you make decisions
about your website. Ahrefs has many features including exploring websites, and keywords, and
content, site audit, rank checking, domain comparison, batch analysis, and intersecting links. You can use
its features to analyze your competitors as well. Many people use Ahrefs to do so. It is also a very
effective tool to find the best content related to your field. The keyword research feature of
Ahrefs is handy, because you can do your research by putting the links of your rival website to the
site explorer page and see the keywords with their volume and value.
And let's go on with SEMrush.
It offers an easy to use interface for users. It is also one of the most recommended SEO tools like
Ahrefs. It has many features but its domain versus domain analysis feature is considered
one of the most useful features of SEMrush. It is possible to see analytics reports in SEMrush.
It offers detailed yet easy to understand organic traffic insights. This way
you can get an idea of your website's search data and traffic. You can compare keywords and domains.
If you are writing a blog, SEMrush is a great tool to find out the best keywords and use them in your writings.
Its SEO content table feature brings the best alternative keywords related to your search
along with the backlinks and the average text length.
And let's continue with Moz if you're
interested in SEO and digital marketing you have probably heard Moz before. It is one of the most
up-to-date SEO tools. Moz offers many features, as well. There are features such as keyword research,
link research, web explorer, on-page grader, on-demand crawl, campaign tracker, rank checker,
and local market analysis. Moz keeps developing itself, the local market analytics features is a
pretty good option for this software. Like Ahrefs, you can find detailed insights about
your website and see the parts you need to improve. It will also tell you where to use your keywords
on your web pages. This is pretty useful feature especially if you are focused on content marketing.
If you want detailed information about content marketing, you can watch our related video from here.
Moz also offers a chat portal which you can ask for help if you are having
trouble with something. They are quick responses surprise the users and many people recommend it.
Now, let's see what Google products have to offer for SEO services. It is not a tool that you can use
actively on your works such as Moz. However, when you link Google Analytics to your website it gives
you all the information related to it. It offers statistics about users, and statistics about your
goals, list of your best selling products and your profits, the performance of your Google ads.
Of course, it goes deep down in every piece of information. You can also customize the reports
it shows, and quickly see the results of your most important goals. Google Analytics is an
excellent tool for every website but it is especially very effective for e-commerce websites.
Google Search Console. Formerly known as Google Webmasters Tool, Google Search Console is a tool
that offers to monitor your website's presence in Google SERPs. It also offers reports related to this information.
With Google Search Console, you can see how Google and
its users view your website. It is also possible to optimize your website for better performance. Using
this tool is quite easy it is not even necessary to register for using it and it is completely free.
You just need to verify your website by adding a code.
Alright, that's it for SEO tools today.
if you enjoy the video or want more detailed video about this please leave a comment and
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out the description box and go to dopinger.com Thanks for watching and have a wonderful day.