How do content creators make money on Instagram? It seems like a select few Instagram influencers
are just rolling in the dough, but how do they actually make money on Instagram, and better yet,
how can you as a business owner use Instagram as another revenue stream?
Today, I want to show you how most of those so-called influencers are thinking about making
money on social media the wrong way. Don't tell them I told you though, okay, and on the flip side,
we're also going to talk about how a simple call to action can result in high-ticket cashflow for
your business. And let me give you another great content tip while we're here, stick around to the
end of today's video to learn the number 1 rule that all your social media content should follow.
Let me tell you the truth. Most content creators are thinking about making money on social media
the wrong way. A lot of them are focused on sponsorships and ad revenue, which is great,
it's so great to have multiple streams of revenue. With sponsorships, a company would hire them saying
hey, if you promote this to your audience, I'll pay you this much or even a percentage of the sales
that come in from that audience or ad revenue from YouTube means that YouTube is paying you
some pennies or a few dollars for however many views you get on that video that saw the ad that
played before that video. But here's the thing, instead of only having your revenue streams be
reliant on the platform, why not take that cash flow into your own hands, keep those leads and
turn them into your own high-ticket clients that you own all of the revenue for. Although
sponsorships affiliates and YouTube ad revenue is a great way to monetize, I also want to be able to
diversify your revenue stream so that you can be making more money and have more control over
the money that you make. I know of YouTube creators that have had their Adsense account get shut down
or banned, which means all of their revenue they're relying on just disappeared overnight or in times
of maybe the economy shifting, less companies are willing to do sponsorships which then could affect
people's revenue. So, when you can have your own products to be able to sell people, this keeps the
control in your hands that there's no ceiling on the amount of revenue you could be making.
This is super important to keep in mind because it doesn't matter how many followers you have,
even with a small follower base, you can still make an ROI on your content this way. Think about
it this way, have you ever been discouraged by the growth of your Instagram presence? Let me know your
experience with the platform in the comments below. I want to share with you how a simple call to
action could result in high-ticket cashflow even with a small audience. I have clients that have
less than 1,000 subscribers or followers on their platform but because they have a simple call
to action leading into the product that they sell, they're making even more money than some of the
YouTubers with huge audiences. Would you believe me if I told you that 96% of YouTubers don't even make
enough to cross the poverty line. The reason why is because some of these YouTubers might be really
good at building the content machine and their call to action is subscribe to my channel but
last time I checked, I couldn't deposit likes and subscribers into my bank account. Now, you can be
good at building the content machine but you also need the cashflow system to drive that audience
into and provide them value through something that you can sell. So, your content machine is your
evergreen lead generation strategy, your YouTube videos and every piece of content that you publish
online that builds an audience. Your cashflow system is a monetization system in the form of low
price or high price sales with all of your offers, your products or services and resources that you
can sell to make your cashflow dreams come true. Your high ticket clients are people coming in
through your content machine who are watching your content and they're growing warmer to your message
and then they're the people that are investing in your cashflow systems, in your low priced offers
and then ascending into the high priced offers once they've bought into you both emotionally
and financially. And you can use your Instagram to ascend your audience in your value ladder.
This way, you're taking that cashflow for yourself and keeping those leads for life rather than
relying on Instagram, one-time sponsorships or YouTube's unreliable ad revenue. So, on your own
Instagram think about what can you potentially be selling. Is it a course? Is it a product? Is it
a service? Can you be selling physical products? Can you be selling your education and training?
This is one of the best ways for you to be able to make money with no ceiling on it and
you can be building an audience through your posts, through your stories, through your reels
and then providing them that value which you typically want to provide that education for free
at the beginning to get them into your ecosystem and then give them some low-cost offers that's
going to warm them up and see that if they are to invest in your offers, it's going to give them
an even bigger transformation. I'll give you an example of this. On my Instagram, I have just value
posts where I'm building the relationship with people and every once in a while, I'll give them a
call to action saying hey, I'd love for you to join my challenge. This is a challenge that I put on a
few times a year that's going to teach you how to build a cashflow system inside your business.
It's $47 but by the end of it, people are making thousands of dollars. Because they've been
following me on Instagram and they know, like and trust me, when I give them that offer for $47, which
isn't too expensive of an investment to try things out especially that I show the social proof of
look at all these people that are now making thousands of dollars after going through this
21 day challenge, doesn't that seem like a good thing to emotionally and financially invest in?
So, I've warmed them up through my free content on Instagram before I offer them the challenge,
then when they sign up for the challenge, if I help them enough and help them get those results,
maybe they'll then decide to reinvest some of the money I've helped them make
into getting an even bigger return if they invest in my higher priced courses. So, think about how
you can create something like that for yourself to warm your audience up all the way to higher ticket
sales. Now, before I get into the number 1 rule with your audience to make sure you're maximizing
those sales, have you subscribed to this channel yet? If you want to bring your business closer
to infinite cashflow at evergreen content with incredible offers, go ahead, hit that red subscribe
button to be notified every time I upload. I want to share with you the number 1 rule for social
media and content marketing to maximize your sales. You might have heard me hint at it a little bit,
it's the 80-20 rule and it's that 80% of your posts should be regular valuable content that you're
building that relationship and 20% of it is selling. So, when I gave that example of my Instagram
content where I'm building the relationship and I'm providing value and then once in a while I
offer the pitch, once in a while I ask for the sale or direct them towards something that they can buy.
If I was constantly like hey, you should buy this and you should buy this and you should buy this,
people wouldn't want to watch that. Think about your behavior as a content consumer, what's the
stuff that keeps you watching, keeps you on the edge of your seat? Who are the creators
that you keep coming back to and who are the ones that you quickly click off of? Typically it's the
ones that aren't entertaining or engaging and they're not providing value and if they're just
trying to sell to you all the time, it can kind of maybe feel like you're being inundated or like
a sleazy car salesman. We don't want to be treated like that, so think of it like you're building your
relationship with your audience like you're dating them. You're dating your audience before you go in
for the proposal, before you go in for the kiss, before you ask them to marry you, you want to
make sure that your posts are of value to your customer avatar and your ideal client and when
appropriate, that's when you include the strong call to action in your selling post but you want
to build that relationship first. If you're ready to take your content marketing to the next level
with a one day a month strategy that drives leads for life, I'd love you to click on the link below
to reserve your spot in my next free training. This is the exact strategy that my 6, 7 and 8
figure clients use to maximize their cashflow through online content and you could be next.