- Facebook ads or should I say Meta
continue to be one of the best ways
that brands bring in a new business.
However, many Facebook ads end up failing
and it can be hard trying to figure out the reason why.
To save you from experiencing that,
today, I'm gonna share five Facebook ad mistakes
that you should avoid in 2022 and beyond.
Hey, everyone.
It's Rimi from HubSpot.
If you liked this video, then don't forget to give it a like
and make sure to hit that Subscribe button down below
before you go.
So whether you're a beginner or not,
this video is going to be packed with some great information
on Facebook ad mistakes that you should avoid.
First mistake, not having a clear end goal with each ad.
Before you put in a lot of time
creating a visually engaging ad,
you need to know what you're trying to do with it.
Is the purpose of this ad to build brand awareness
and gain a following?
Is it to push an offer or product and to get sales?
Is it to get opt-ins from your content?
Determining your end goal beforehand
will help you understand your analytics better afterwards
and show you what areas need some tweaking for future ads
and what areas to keep the same.
If you're getting started with Facebook ads
or you need some tips on crafting a strategy
to run successful ad campaigns,
then I highly suggest taking
HubSpot's Facebook Ads Training Course.
This course is great for social media marketers,
marketing managers, directors,
but I think everyone should take it.
A, because it's a free resource that will teach you a lot.
And B, if you learn how to run successful Facebook ads,
you could be making a lot more money.
Who doesn't want that?
I'll have this course linked down below
for anyone that wants to check it out.
Mistake number two to avoid,
having more one call to action.
"Click to buy our product.
"Enter your email for special offers.
"Take this quiz to figure out which product
"is right for you."
I've seen ads where there's just a lot going on
that it's almost overwhelming
and I end up just scrolling away.
This is why mistake number one
was identifying your end goal.
If your ads' end goal is conversions for a specific product,
then don't mention any other products.
Don't overwhelm your audience
and cause them analysis paralysis.
Not a fun feeling for a potential buyer.
So if your new skincare line is launching an eye cream,
then the ads should only display the eye cream
and the call to action should be for purchase.
The customer can learn about your other amazing products
and special offers later on
after they've gone to your website and explored.
Also, the click through website link should go directly
to the product page and not your brand's homepage.
Sending potential buyers to the direct product page
makes their buyer's journey a lot easier
than sending them to the website's homepage
and then them having to search
and find the promoted product.
Mistake number three,
sticking to only one type of ad format.
When you're getting started with Facebook ads,
it's important to avoid the lazy route.
Just because you saw success with one format
doesn't mean you limit yourself to that.
If you've always used still images,
don't be scared to try a video format ads instead.
Test out different styles of video ads as well.
You can do long form or short form, audio or no audio,
animated or live action.
Facebook advertising is very competitive now.
And while consistent see is obviously important,
so is variety.
You could find that people engage more with your video ads,
but your still images are what produced the most clicks
for your business.
Also, think about the best formats
to get your message across.
Have a customer testimonial?
Try a video ad,
so your audience can actually see your product in action
and hear an authentic review.
If you don't have video content,
you can still use the image formats I mentioned earlier.
Regardless, you're going to need both to be successful.
HubSpot has a complete Facebook advertising checklist
that you can download for free.
And it's a very in-depth checklist that'll help you out
if you are running a variety of ads.
This will be very handy to have by your side
as you're planning, monitoring,
analyzing your ads, et cetera.
Make sure to download it.
I'll have it linked down below for you guys.
(upbeat music)
- I can't find this client info.
- Have you heard of HubSpot?
HubSpot is a CRM platform,
so it shares its data across every application.
Every team can stay aligned.
No out sync spreadsheets or dueling databases.
- [Narrator] HubSpot, grow better.
(upbeat music continues)
- All right.
Mistake number four that you should definitely avoid
is not taking the time to study your competition.
It's very important to study
what kinds of ads perform the best in your niche
and how you're going to stand out.
When looking at competitors,
pay attention to things like their ad formats,
their organic content,
how long they've been running certain ads.
These things will give you insight
on their marketing strategy
and give you examples and inspiration
of what to implement into your own Facebook ads strategy.
An easy way to do this
is by using the free Facebook Ad Library tool.
Select your location, click on All ads,
and then type in a competitor's name.
Sticking with skincare here,
I'm just going to type in Honest Beauty.
And from here, we can see how many ads are running
and what these ads look like.
This tool lets you see things like the copy they used,
the image or video,
how long these ads have been running for, et cetera.
It's very important to make the time
to study your competition.
And I would do this with multiple competitors
to give you a better overall idea
of what's working and what's not in your niche.
While studying, check to see how long the ad
has been running.
If the ad has been running for a long time,
chances are it's probably a great ad for them
and would be great to get inspo from as well.
The last mistake that you should avoid
when running Facebook ads is making edits too often.
Like I mentioned earlier,
variety is definitely important with the content,
but also it's important to have a set rhythm
with your strategy.
For example, if you change up your target audience
or the time of day an ad launches too often,
this can have an extreme effect on the way an ad performs.
Once you've launched an ad, patience is key.
It's going to take some time
before you start seeing results,
so avoid the urge to go into your settings and make edits
if the numbers aren't coming in right away.
When you're investing time and money
into Facebook ads for your business,
the last thing you wanna do is mess things up
because you made edits too soon.
The HubSpot Academy course
and checklist that I mentioned earlier will be very helpful
in setting you up for success,
so don't forget to check those links out down below.
If you guys have any questions about Facebook ads,
make sure to leave us a comment.
Thank you so much for watching,
and I'll see you next time.
Bye!
(upbeat music)