how to use NLP effectively stay tuned
this is Damon Cart from NLP Gym
the number one reason you're not using
NLP effectively if you haven't already
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regular basis just FYI
my ultimate practitioner training will
be starting in a month from now
June 16th if you haven't signed up for
this you definitely want to get in on
this if you want to get NLP training
more on that in a moment
we call it military-like precision I'm
sure you've heard that term before
whenever they mean something when
somebody means something is done really
well extraordinarily well
extraordinarily precise well why would
they why they what people use that term
because the military doesn't fool around
the military doesn't dabble and neither
should you when it comes to something
that you want to learn very very well
and you want to be able to use
effectively if you think about the
military in like boot camp and anytime
they're training someone who has a
tremendous amount of responsibility and
they need to be effective the military
is all over it and this is what I've
come to learn about pretty much anything
that I want to get good at
if you dabble you will get dabbling life
results if you immerse yourself into
something that's the kind of results
you're going to get you're going to get
much much better results it sounds
really obvious and simple that I'm
amazed at how many people don't seem to
understand this when I first became an
insurance agent at the height of the
financial crisis of 2008 I moved my
family up from Los Angeles to where I am
now Santa Cruz California I knew no one
so immediately and I never run a
business before so immediately I started
going around to all the other agents and
asking them how to make your mouth
business what what is driving their
sales and they told me things like
Direct Mail they told me things like you
know put your picture up on a lot of bus
or on shopping cards you know
advertising that way so I didn't do all
of those things but I did a lot of those
things and I spent a lot of money and
wasn't really working and I looked into
doing internet weights and all of the
agents had told me don't do internet
leads they're waste of time and money
well I came to I came of age when the
internet was new around high school
internet was starting to gain in
popularity by the time I got to college
it was all over the place
and I realized that I got a lot of
useful information from the internet and
I often turned to the internet and
pretty much people were shopping for
just about anything on the internet so
why wouldn't they shop for insurance I
went ahead and gave it a try I bought a
few leads
I think I closed one lead out of buying
ten leads and I thought those other
agents were right this doesn't work
there don't pay off very well they know
what I started to realize is that the
other stuff wasn't paying off very well
either all the other marketing that I
was doing in the money that I was
putting in the marketing and then to
come come to find out a lot of these
other older agents were making their
sales off of referrals because they had
been in the community for a long time
and people were referring them business
well I was new here I didn't know
anybody so I wasn't getting so many
referrals so I couldn't use what they
were using and I started thinking about
that whole internet thing and I was like
okay one lead out of ten well what if I
bought a hundred and fifty leads and
then I closed fifteen leads and averaged
two policies per lead that I closed that
would be 30 new policies a month that is
a significant difference that's huge
so I created a system of follow-up
before purchasing those leads and then I
purchased the leads and sure enough it
worked it works so well that some of
those same agents started calling me and
asking me what was I doing and so I said
it's internet leads and they had a hard
time believing that and finally a few
months later my sales manager of that of
the area of the market area a man called
me in for a meeting he wanted me to
present to the other agents what it was
I was doing the main difference here was
I didn't dabble if you if you dabble
that's when I tried
explain to the other agents if you
dabble in insurance leads yes you will
waste your money you will waste your
time if you go full force and you have a
good system to back it up a follow up
it's totally worth it and I brought this
into my NLP training
what surprised me when I was doing NLP
training after NLP training
is I was seeing a lot of the same faces
come through the trainings doing
advanced trainings I also noticed that
they didn't they had even really
mastered the basics and when you don't
master the basics and you keep going to
the next training of next training
you're not really understanding or
learning what these advanced level
techniques and strategies are in
technology because you never grasp the
basics but that's the way that most of
the NLP trainings are created today it's
it's geared toward the dabbling market
the trainings the lot of if you're going
to make the best business model in other
words and to cater to the majority the
market the majority the market only
wants to dabble in NLP I have nothing
against this if there is a want and
desire in need and people are willing to
pay for it and you provide that as long
as you're not hurting anyone I think
that's perfectly okay what I didn't
understand though is why were they
spending so much money to not learn NLP
why were they spending so much money to
go and have an NLP experience which is
very cool but they weren't bringing it
into their everyday lives they weren't
practicing it which is how you really
learn in all team maybe this was because
I had to and I'm not proud of this I had
to put a lot of my trainings I had to
pay for by credit card now I was
determined to pay those credit cards off
I was determined to use NLP not just in
my personal life but in my business life
to master business master finances and
so I paid everything off and that was
probably one of the reasons why I
practiced so hard is because I was
determined to pay those credit cards off
just remember your results are going to
reflect your efforts if you dabble
you're going to get haphazard here and
there result is going to be hard to know
what's working what's not if you immerse
yourself and you really go at it that's
when you're going to get the best
results and that's why I created the
ultimate practitioner training
for a minority of people because I know
it's not the majority and this is not
the best business model but this is what
I want to do because I know that there
are people out there who really want to
learn NLP and use it effectively in
their everyday lives and they don't want
to dabble and this is the training for
you if you're that person if you're not
that person I would say that there's a
lot of trainings that might be better
for you this training I'm looking for
that small group of people who are ready
to immerse themselves in NLP and
practice it daily check out my website
NLP-gym.com there if you have
interest in doing this training there is
a button that you can just press it says
training her if you want to learn more
about the training you can go there and
learn more interested in coaching
there's another button for that just
press that button and you can put in
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take care