hi everybody and welcome back to my channel it's Linh Podetti here the founder of Outsourcing Angel
and in this video i want to share with you how to find your first client as i was doing this video
there was this gentleman here named grant and he says oh what are you doing and i started talking
to him and i said let's connect so now i'm going to give him my contact details and that means that
he could potentially be my first client or or he knows someone that could be my first client
so say hello Grant g'day, how are you how did you find your first client uh it's a long time ago you
don't remember anyone or was it just networking talking to people telling people about what you
did yeah just usually word of mouth yeah probably advertising maybe probably got into it through
with friends and stuff working with friends and yeah i just went out on my own that's right and
then you tell people that what you do and you do the first job well and then you just get more and
more clients okay yeah but it's really do you think it's also about being friendly and just
talking to people right oh yeah you've got to be you got to be friendly and then you got to
what people want exactly you gotta find what they want not what you want good one so guys i am in
this beautiful side of sydney that i've never been here before this is called narrabeen beach
and i'm just here to see a friend and i thought you know what i'm just going to come here early
enjoy this new view and then create a video so that i could take you guys behind the scenes of
some of the beautiful places in sydney and so yeah today i'm going to share with you exactly
how i found my first client and how you too could find your clients much easier than the process or
this journey that i went through so let me talk you through my journey in business so when i first
started in business i started a e-commerce store had no idea what i was trying to do
just really started a me too business another nail polish brand and didn't really look into
the problem that i'm trying to solve in the marketplace so i kind of just thought i'm just
going to sell nail polish and i started that and i put all these money in after i've built up the
website and got all these stock within i started looking for clients and so i had to put a lot
of money on seo adwords and it was really really hard to get clients online and then the next few
businesses that i started was like you know online trading platforms for how to sell mobile phone
numbers online or find a coach and you know all those ones i never made any money really or i did
make it after i spent all this money in so if you haven't started business my first tip is really
to now go and find the problem and when you're going to look for that problem you will already
see the potential clients that are looking for you to solve that problem so then when you build
a business around that problem you won't have a problem finding that client because you already
started off looking at the problems that you're trying to solve and the people that have those
problems and so once you build that you shouldn't really have any problem with you know now offering
them something that they can pay to use well on another video that i share i will explain
to you exactly how to find a niche how to actually start a cash flow positive business from day one
which means that you don't have to really throw money into your business and you could start to
have paying clients and earn a good living however in this video let's assume you've really got a
business and now you're in on this video because you're like where do i find them so this is the
step one that i would suggest you need to know who your clients are so whatever you're selling
you need to really understand the problem that you're trying to solve who are you solving it for
how old are they female male are they mothers are they fathers where do they hang out because for
example if you know who those target audience is then you just go and find them so for example on
facebook group you will see that there's interest groups in all facets right so for example you can
find mother's group you can find father's group you can find single parenting group you can find
people that love personal development so once you understand who your audience is
now look for where they're hanging out and the cheapest place or the free plays is to find
groups that they're already hanging out in there and then you join and you add value so don't join
in there and go okay who's going to be my client it's really taking that time to add value to show
your knowledge and your expertise and then start to connect with them and engage with them and
then invite them for a coffee and it could be a virtual coffee and then that's when you can
explain to them what you do and potentially you know get them as your first client the second
idea which i went through with one of my digital agency service business that actually made money
was that i started a meetup event so i started a networking event called called business startup
zero capital one in there i was the host i was facilitating i actually didn't have to know every
everything about the topic i actually allowed the members to also speak
on stage and i wanted the platform to be four members you know and delivered by members so
when you're starting out a networking group or some sort of um gathering don't feel like you're
going to have to be the one you know offering every content or every expertise but you could
create that platform for others to also contribute and so that's exactly what i did i gathered
other business owners who are starting out and i obviously then realized well because i was a host
people came to me and said you know what do you do and then i was explaining how i can help them with
online marketing and then they end up wanting me to do the service for them the beauty of starting
something new is that you're kind of the head and everyone knows you well they're joining lin's
group right but when you're joining other people's networking event then you're just one of the many
people there so you kind of don't have as much leverage but if you're the host then the 20 or
30 people that come they will all know you and they all want to get to know you versus if you
join a network group then you know on a night you may maybe be able to talk to one or two or three
so yeah think about starting your own networking group so you can start off by going to meetup.com
which is a free site i think there is a paid version but you can create a group and you can
also just create a group by once you go into one of those networking groups in on facebook and you
start to gather some friends you can actually go and and build your own subgroup so let's just say
i'm in an asian group but i want to actually create a subgroup of people that are asian but
then are interested in a specific topic so then i could create another group and have those people
in there so that we could have more things in common and they could potentially be the first
client another way you can get clients is social media so if you're selling b2b linkedin is perfect
for you linkedin don't treat it like just a resume where you you know put up your profile and that's
it it's really about adding content and sharing with people what you know and so use linkedin as a
social media platform and start every day sharing content like you would on instagram or facebook
and as you're sharing content people will start to learn more about what you do they like you more
you can create videos you can put photos you can put articles and text and once you kind of build a
brand on there usually clients will actually come to you so people will go oh i really like what you
do and they add you as a friend or you can add people as a friend and the best bit is that once
you add them as a friend and they check what you do and all the content you do then it just builds
that trust and then you can do some outreach and engagement so what it means is that don't just
wait for people to contact you on your uh post you know the people that actually say oh you know
great posts or anything you could actually connect with them on direct messaging and you contact them
and talk to them treat it like your networking but just online and ask them for a virtual meeting
a virtual coffee to get to know each other and you know use that time to share what you do learn more
about them and just don't have the expectation that you need to sell straight away it's really
a long-term game you know entrepreneurship isn't a sprint you're not trying to get anywhere you're
building a marathon you're running a marathon and you're building your credibility so even if that
person doesn't become your client they might know someone that needs your service or they might um
you know they might refer you they might remember you down down the line they might then become
someone important for you to work with at another stage on with another project with another person
so always see everyone as you know um don't treat them as a short-term gain you know don't
meet someone go oh no they're not useful for me so let's just forget about it it's really uh a people
loving game right you love people you share what you do and eventually it's not one client that
you're getting you all of a sudden might get 20 30 clients because when the time comes everyone got
to know you and they start referring you you will get so many clients that you can't even handle
another way apart from linkedin instagram kind of facebook social media channels that you
already know of another great one is youtube so youtube was the reason why i met my husband so i
when i started my business i started to create some video and you know i remember just sharing
the things that i really know which is how to start a business online i didn't really say how to
make money how to succeed because i haven't got there yet but i i wasn't scared of actually
just creating some videos on what i know and so i didn't care whether i had only a mobile phone that
i was you know in the bedroom it looked really crap but it was enough for my husband to find me
so with the with youtube the video is evergreen so that means once you create the video it just
sits there and people from anywhere could actually find it one day and could be your potential client
so when i when my husband found me um although he liked me and he wanted to have a business meeting
i really saw it as a potential client i was like you know what i'm just gonna go for a coffee
coffee with him um he's flying me from melbourne to sydney and everything's paid for so why not
and i went there thinking that he could be a potential client but we end up falling in love and
lasted until this time another way that i recently met some great business partners was just being
featured on other people's podcast actually this one wasn't even a podcast it was another friend
who was creating some facebook live interviews 5 a.m facebook live interviews so it's free it's
it's not it doesn't cost you anything doesn't take a lot of technical experience but all she
did was started to interview people and i went on that show because you know it wasn't that i was
gonna gain out of it it's just i wanted to share my knowledge and by being on that interview that
morning i was able to meet my potential business partners right now or my friends who i can call
now friends because they heard my interview and they're like oh my god i really like her and and
now we're doing business together so yeah my whole point is that ask yourself where can you find more
exposure of yourself you know how can you get out there more and don't always think about spending
money it's not about trying to buy brochures and buy business cards and try to send it out it's
start always thinking how can you do it for free give out value where can people listen to you find
you and do more of that and then your clients will come i'm going to share with the last tip because
there's so many ways to find clients but i think one main thing you can do now is start your own
podcast so if you are a video editor an audience and you're kind of quite technical it's not going
to cost you that much because you know how to edit yourself but as simple as doing a facebook live
and interviewing people you know or people or friends of friends that are in business you could
potentially get clients so just like my friend all she did was doing facebook live and interviewing
other people and so you can do the same you when you find your potential lead or potential client
instead of saying can we please have a coffee most times people might be too busy and they're like
what do you want what are you going to talk about but if you come from a place of
inviting them to share an interview go hey i want to interview you and to share with my audience and
share it with my friends then people will more inclined to do it for you because you're not
you're not wasting their time they realize that by you interviewing them means that their message
could be not could be sent not just to you but to more people so i found that podcasting
this year when i was doing it it just gave me an easier excuse to reach out to more people
and so um yeah like normally instead of just going hey i really like you can we talk it's kind
of like weird but if you're like hey i really like your content i really like what you do do you mind
me interviewing you and i'll share it and you can like i said you can do it free on facebook live or
if you have money or you can invest in doing your own podcast and you know upload it on facebook and
upload it on youtube uh you don't even have to get as fancy as uploading onto all the podcast
channels yet you can start with youtube youtube is free record those interviews on zoom and then
share it on youtube uh and so it's really really simple to do it it doesn't cost you a lot it's
just how do you have an excuse to talk to people and that in that way it's not really wasting their
time you're actually now going look i'm gonna record this interview and then a lot of people
will see it too and then that means you get to spend that half an hour with that potential client
or that person who might know people who could use your service so there you have it i've given you
a lot of tips here but if you're still confused or have any questions or want to know what other
ways that you can find clients please put in the comments below let me know what have been your
challenge in finding clients you know what have you tried what worked what hasn't worked i would
love to hear in the comments below well thank you so much for watching guys if you're new to
this channel please don't forget to subscribe and press the bell button so that you get notification
for when my videos are up but thank you so much for watching and i will see you again next time