I often get asked by creators what they can do to make their YouTube videos more engaging. Well,
today I want to talk to you about the use of b-roll footage and I'm going to show you 10
ways that b-roll can actually transform your videos from boring to brilliant one way that
b-roll footage can really help your YouTube videos is it can provide context a lot of times you might
be talking about something very specific like a city or a place that might have certain landmarks
being able to bring in that b-roll footage of that location helps people identify exactly
what you're doing and give more context to the story that you're telling b-roll can also help
enhance the visual appeal sometimes if you just have a talking head video with someone looking
directly into a camera having the ability to introduce b-roll can break up that monotony
and actually make that video feel a little more engaging b-roll also helps to add depth to your
video especially if you're telling a story and you want that story to be more impactful it can
help reinforce the message of that video and add a visual representation of the topic especially if
you're talking about things like YouTube channel growth using b-roll can help present the message
of things like getting more views or subscribers or likes b-roll can also help fill the gaps in
your content sometimes you may have left something out and you forgot to film it and realize in the
edit you needed to add that element in oftentimes a piece of b-roll and a little bit of voice over
can fill those gaps it can also help with mistakes or awkward moments in the main footage b-roll can
also be great for showing examples for things like product if you're doing videos where you're
talking about a very specific product or item showing those things to the viewer up close can
really help them understand what that thing is and visualize any elements you might be talking about
using b-roll can actually improve the quality of your video being able to get your hands on
high quality footage that maybe you couldn't film yourself for a variety of reasons and being able
able to use it in your video project can make all the difference in the world in the way that video
looks I'd like to take a second to actually thank our sponsor today storyblocks storyblocks is an
affordable asset house where you can get things like b-roll and music and sound effects and images
that you can use royalty free in your YouTube videos now I've been using storyblocks for years
long before they ever became a sponsor because I actually like the quality of the product that
they have I also like the fact that for one price you can get access to as many assets as you need
there's no download limits about how many videos you can use how many images you can use or how
many pieces of music or sound effects that you can get from storyblocks storyblocks has really made
it simple with two clear-cut licenses that both offer comprehensive coverage you can stop worrying
about unpredictable subscription costs and spend time creating with confidence once you sign up
for an account the sky's the limit you can get to work using as many of the high quality assets that
they have there ready for create creators just like you in fact all of the b-roll that you're
seeing here today the music and the sound effects all of those I got from storyblocks I'll leave
a link down below if you want to go check out storyblocks today now another thing that b-roll
does to improve your videos is it provides visual breaks even if the footage that you filmed is
great sometimes having just something different to pull the viewer's eye away from what they've been
looking at can change the pace up of that video so that it allows their brain to reset and get
focused on the next thing that you're presenting another thing that b-roll can do is it can add
variety you can add things like slow motion or time-lapse shots that really add visual appeal
to your video using b-roll in your YouTube videos can also help keep those viewers engaged YouTube
is a visual medium people actually come to YouTube to watch videos so giving them visual change-ups
that can hold that viewer's attention can pay dividends in the end and one of the biggest
advantages of keeping that viewer engaged is it can improve your YouTube videos audience retention
the more that viewer is engaged the higher the probability that they're going to make it to the
end of your video and that's going to send back better traffic signals to YouTube and when YouTube
gets strong traffic signals from the viewer behavior that they've watched a majority of your
video there's a higher probability of that video being recommended out to other similar viewers
on the platform so if you're not using b-roll or haven't tried using b-roll in your YouTube videos
give it a shot whether that's filming that b-roll yourself or using high grade professional quality
video from places like storyblocks to bring your videos to the next level whatever you do
keep creating and if you want to learn more about how to make better videos and grow your YouTube
channel click on the video that I've got on screen now or the ones that I'll link down below peace