In this video, you’ll get a first look at 10 trending products to sell in the jewelry
niche.
While the jewelry industry has been around for centuries, it’s only recently gone online.
Ecommerce currently makes up for 5% of total jewelry sales, but that number will trend
towards 15% by 2020.
That may not sound like a lot, until you take into account that Americans spend almost $3
billion a year on jewelry.
This is a red-hot niche.
Savvy dropshippers can profit big--if they sell the right product.
I’ll show you what these products are today, and give you tips on how to market them, after
this animation.
Hey everyone it’s Jessica from Oberlo.
Today I’m going to share ten products to sell in the jewelry niche.
The good news is that you can start dropshipping these products right away.
With Shopify and Oberlo, you can build a store and start selling a products in just a few
hours.
No inventory necessary.
But there are two keys to success in the dropshipping model: You have to find the right product,
and you have to get really, really good at ecommerce.
I’ll show you how to find the right products today.
But to get really good at ecommerce, make sure you hit subscribe.
We publish new videos every Thursday to help you win the ecommerce game.
Alright, let’s get started with the list of the best dropshipping products to sell
in the jewelry niche.
1.
Color Block Bangle
The first item on our list is the color block bangle.
The color block trend has been on the rise for some years now, and it shows no signs
of slowing down.
Take a look at this Google trends graph.
It shows an explosion of interest in color block that hasn’t let up in years.
It’s not hard to find color block clothes, but it is hard to find color block jewelry.
That’s why a color block bangle likes this one stands out.
It has the vibrant color scheme that color block fans love, with a textured pattern that
makes it totally unique.
This bangle costs just about $7 with shipping to the U.S. I recommend you sell it for $14.99
or more to cover those costs plus whatever you might spend on ads.
There are several ways you can help customers find this item in you store.
You can add this product to a “Bangles” collection or you can add it to a trend collection
called “Color Block.”
To get more profits per sale, bundle this product with women’s clothing.
Create and sell an entire outfit for customers.
That way, instead of selling a low cost jewelry accessory, you’re selling a higher volume
of products such as the clothing, this bangle, and any other fashion or jewelry accessories
you’d like to add on.
The second dropshipping product to sell in this niche is the…
2.
Charm Bracelet
Charm bracelets are bracelets with meaningful pendants or trinkets attached to them.
This charm bracelet features a tree of life trinket.
It comes in three colors, and it’s proven very popular among dropshipping customers.
As of filming, this product has gotten almost 200 orders.
At $5.50 per bracelet, including shipping to the U.S., this bracelet makes it possible
to maintain healthy profit margins.
You can get sales for these charm bracelets in a number of ways.
First, you can use this product as a freebie for a higher-ticket product.
For example, you can offer this bracelet for free to anyone who buys a two-piece yoga outfit
from your store.
That will increase your average order value.
If you’d prefer to make this charm bracelet the higher ticket item, you can offer volume
discounts.
Recommend the bracelet as a bridesmaids gift, and offer discounts to customers who buy 4
or more bracelets at once.
On the subject of bracelets, let’s get to our next dropshipping product.
3.
Solar System Bracelet
It’s the solar system bracelet.
If you want astronomical sales, you should really consider selling this unique jewelry
item.
This simple bracelet has planet-like beads made of natural stone.
This bracelet can be worn by both men and women due to its clean, minimal style.
It costs less than $5 with shipping, so you can sell this product at an impulse-buy price
of $9.99 and still get sales.
On the subject of sales, this bracelet got over 7,000 orders in the past six months.
To get sales for this product, try targeting Facebook ads based on audience interests.
You might target people who are studying astronomy in school or people who’ve liked popular
space-themed movies on Facebook.
You can also target people who like specific planets or general space themed astronomy
terms.
Next up on the list?
4.
Pendant Projector Necklace
It’s the pendant projector necklace.
While it looks like a normal necklace, this pendant necklace is anything but.
Take a look.
This is a classy necklace that comes in gold and silver.
When you shine a flashlight through the crystal pendant, the pendant projects the phrase “I
love you” in various languages onto the wall in front of it.
This unique product costs only $5.
There’s no way customers will find it in stores, so you don’t have to worry about
comparison shoppers.
Try selling it for $29.99 and pocket the change.
To get sales, promote this pendant necklace to couples celebrating anniversaries, newly
engaged couples, or couples who recently got married.
The great thing about this necklace is that the projection is in multiple languages.
This means you can target Facebook ads for this product to couples in various countries
around the world.
Here’s another necklace to start selling in the dropshipping niche.
5.
Initial Necklace
It’s the initial necklace.
This simple necklace stands out because it can be personalized.
Take a look
This necklace features a dainty heart and a gold or silver letter.
Customers can choose the first letter of their first name, or the name of a loved one, when
they order this necklace.
This necklace costs less than $2 to order, so you can sell it for $19.99 and make a $18
profit per sale.
And sales are all but guaranteed.
This product got over 34,000 orders in the past 6 months.
What makes this necklace spectacular is the personalization element.
Personalization will be one of the hottest jewelry trends of 2019.
For proof, let’s head over to Google.
Type ‘name necklaces’ and you’ll see that this kind of jewelry is on the rise.
You’ll also notice that Google searches for name necklaces spike around the holidays.
While that’s true, you can still promote them year round by focusing on milestones
such as anniversaries and birthdays.
While women will most likely wear this initial necklace, men may want to buy this necklace
for their female partners.
So when you advertise this product, don’t exclusively target women; test for male buyers
too.
On to number six of our list of jewelry products to start dropshipping in 2019.
6.
Religious Jewelry
It’s religious jewelry.
Religion plays a role in the lives of millions of people.
Jewelry with religious symbolism is unique because it has more meaning to customers than
ordinary jewelry.
Take this multilayer cross necklace for example.
It features three necklaces in one: a cross necklace, a pendant featuring a holy figure,
and another pendant with a religious saying.
This necklace costs $5, and shipping to the U.S. is free.
The benefit of selling religious jewelry like this necklace is that marketing is a lot easier.
If you sell a standard multi-layer necklace it can be difficult to know who to target.
However, when your product has a religious element to it, you can target people who identify
with that religion.
For this necklace, you might target Christian customers.
You can also find undiscovered jewelry products that might appeal to people who identify with
other religions.
For example, look for jewelry products with Hindu, Muslim, Buddhist, and Jewish symbolism.
Alright, that’s enough necklaces for one video.
Let’s talk about the next dropshipping product on our list.
7.
Calendar Keychains
It’s the calendar keychain.
While this product isn’t an accessory that you’d wear, it does embellish your style
just the same.
This personalized keychain accessory features a calendar with a heart around a specific
date that’s meaningful to your customer, like a birthday, anniversary, or wedding date.
The text on the circle can be personalized too.
So you can add any text you’d like to the circle and any month to the calendar.
To market these keychains, focus on targeting customers who will celebrate an upcoming anniversary
or birthday, or who are newly engaged, recently married, pregnant, or new parents.
People tend to find those dates very special and will be interested accessories that help
commemorate them.
The next item on our list isn’t usually considered jewelry.
And that’s why it sells.
8.
Smartwatch
It’s the smartwatch.
But it combines the functionality of a smartwatch with the aesthetic appeal of a slim bracelet.
This smartwatch comes in black, silver, and gold.
It has all the features of a standard smart watch, including a heart rate tracker and
sleep tracker.
At $34.24, it’s a pricier item.
But you can sell this for $49.99 or more and still make a sizeable profit per sale.
To sell this smartwatch, target women who are interested in health and fitness.
They’ll be interested in the watch’s heart rate tracker.
You can even get more specific and target audiences interested in particular activities
like walking, running, and cross-country skiing.
The second-to-last item on our list?
It’s big hoop earrings.
9.
Big Hoop Earrings
Hoop earrings are a classic jewelry item.
But nowadays, bigger is better.
These simple hoop earrings range in diameter, from 30 millimeters to 100 millimeters.
To take advantage of current trends, you’ll want to sell the 100 millimeter earrings.
These earrings cost less than $1 and shipping is free, giving you lots of options for marketing
these earrings and still making a profit.
You can sell these earrings on their own for $9.99 and still make $8 per sale.
But it may be better to offer these earrings for free to anyone who buys a higher-priced
item.
This strategy works best if you sell women’s clothing, swimwear, or more expensive accessories
in your Shopify store.
Are you ready for the last product on our list?
10.
Wave Ring
It’s the wave ring.
No doubt you’ve seen this ring all over Instagram, and for good reason.
This simple but stylish ring comes in three colors: silver, gold and rose gold.
Including shipping, this ring costs just under $5.
That means you can sell this for the impulse buy price of $9.99.
Get a tidal wave of sales with this wave ring by promoting it via Instagram influencers.
Find influencers who live by the beach.
Pay them to post a picture of your product in their Instagram feed.
They’ll tag you in the post so interested customers can shop via the link in your Instagram
bio.
It’s tough to scale Instagram influencer marketing.
But a few sales from influencer marketing will help your Facebook pixel target the right
customers when you pay for your next ad.
If you’re new to Facebook pixels, click here to learn more.
Which item on this list do you think will be the best seller of 2019?
Leave a comment and let me know.
I’ll chime in with my thoughts.
Thanks for watching.
Until next time, learn often, market better, and sell more.