Tim Cook: At Apple, we believe privacy
is a fundamental human right.
We work relentlessly to build it into everything we make,
and it's fundamental to how we design and engineer
every product and service we put into the world.
While others have focused on making customers the product,
collecting ever-growing amounts of personal information,
we've kept the lens focused
on how technology can work for people.
And that's meant introducing countless features
that give users transparency and choice
over how their data is collected, used and shared.
You see that with new tools like Privacy Nutrition Labels
and App Tracking Transparency
which give users more information, more choice
and greater transparency about how their data is used.
We know privacy is a priority for our users in Europe
and around the world.
It's why we're always striving to set a higher bar
with new tools that put people in the driver's seat
when it comes to managing their own data.
To share more about some of the privacy features
our users will see in iOS and iPadOS 15,
here's Craig and the team.
Craig Federighi: We don't think you should have to make
a trade-off between great features and privacy.
We believe you deserve both.
Since the beginning, we've worked to help you keep
your personal data under your control.
And over the years, we've integrated
powerful privacy controls into our operating systems,
most recently adding Privacy Nutrition Labels
and App Tracking Transparency.
Today, privacy is more important than ever,
because when you use the internet and third-party apps,
you can be tracked by a complex ecosystem of data brokers
and adtech firms often without your permission.
We don't think this is right.
We believe in protecting your privacy
and giving you transparency and control
over your information.
And to tell you about the new ways
we're giving you even more control,
here are Katie and Erik.
Katie Skinner: Thanks, Craig. Let's start with Mail.
If you're like me, you get a lot of marketing emails like this.
What you may not realise is that many of these emails
use invisible pixels to collect information
about your mail activity,
like when you open a message and even your IP address.
We think you should be able to choose
whether to allow this or not.
So now in the Mail app,
we're introducing Mail Privacy Protection.
Here's what it does.
It hides your IP address so senders can't link it
to your other online activity or determine your location.
And it prevents senders from seeing if and when
you've opened their email.
So now you can catch up on email with greater peace of mind.
Erik Neuenschwander: Safari leads the industry
in protecting you against cross-site tracking with
Intelligent Tracking Prevention.
And this year, we're making it even stronger
by also hiding your IP address from trackers
so they can't use it to link your activity
across different sites or learn your location.
You can see which trackers are prevented from profiling you
in the Safari Privacy Report.
We wanted to bring this same transparency
to apps you use too.
Katie: So we're introducing the App Privacy Report.
This new section in Settings gives you an overview
of how apps treat your privacy.
You can see how often apps use the permission you've granted
to access your location, Photos, Camera, Microphone,
Contacts and more during the last seven days.
And to find out who your data may be shared with,
you can see all the third-party domains the app is contacting.
So these are our new privacy system controls.
Now, let's talk about Siri.
Siri is available across all of your Apple devices,
allowing you to quickly get things done
with just your voice.
And Siri is being used more than ever
on over 600 million devices each month.
We recently added more diverse Siri voice options
and they sound incredible.
Siri [MALE VOICE]: Hi, I'm Siri. If you need anything, just ask.
Katie: Now Siri has a ton of great new features this year,
but today we want to focus on a major update to privacy.
Erik: Siri is designed to process
as much data on-device as possible;
keeping your information private.
And with the power of the Neural Engine,
we're able to do this more than ever.
Today, we're introducing on-device speech recognition.
This means that by default,
your audio is all processed right on your iPhone or iPad.
This addresses the biggest privacy concern we hear
for voice assistants,
which is unwanted audio recording.
And this has some great benefits beyond privacy.
First, you can now make many requests
without an internet connection;
launch apps, change settings, control music and more.
Second, on-device processing speeds things up.
Check this out. I'll do a few requests back to back.
Open Photos.
Open Calendar.
Turn on Airplane Mode.
Set a timer for 20 minutes.
Switch to Dark Mode.
Wake me up at 7:00 am.
It's amazing how fast Siri is with on-device processing.
So those are some of the powerful new privacy protections
in Mail, Safari and your apps,
along with on-device speech recognition for Siri.
Back to you, Tim.
Tim: These new privacy features are the latest
in a long stream of innovations our teams have developed
to improve transparency and put users in control of their data.
They're features that will help give users peace of mind
by strengthening that control
and the freedom to use their technology
without worrying about who's looking over their shoulder.
At Apple, our commitment is to give users choice
over how their data is used
and to build privacy and security
into everything we make.
Thank you and take care.