- Have you been called by Google?
They seem to be trying to help.
They'll give you recommendations
for your Google ads accounts.
They'll tell you what to fix.
They really sound like they're on your team
and they're trying to help you.
But guys, I need to caution you
about the Google support reps.
I've been talking to Google for years now,
and they've changed a lot since when I started
but one thing is still the same.
They are salespeople, not just support staff.
And the experience Google ads experts
watching this video right now
are just nodding their heads in approval.
We know, we've been burnt before.
Let me break it down for you guys.
Google generates a ton of revenue
and it's almost entirely from Google ads.
They're a business, it's how they make their money.
And they made over $130 billion
from Google ads last year in 2019.
And as part of increasing this revenue,
they have sales staff,
and these staff members are there
to get us E-com store owners
to spend more money on Google ads.
It's the truth.
Just look at the optimizations tab
in your Google ads account.
The reps will often tell you that you need to apply
each of these optimization suggestions
in order to perform better in your account.
And every time I'm on the phone with them
and they say this to me, I asked them,
okay, good why?
why this one?
Why this optimization?
And do you know what?
They never know why.
And the reason they don't know
why I should have apply these suggestions,
is because one, they are just reading these suggestions
from a computer.
They have an algorithm on their side where it spits out,
okay, these are the recommendations for this ad account
that you need to tell that client.
And two, which is most important,
they don't know my business.
They don't know my store's profit margin,
my business goals, my customers, my target market,
who I'm selling to.
They are just trying to provide recommendations
so that I spend more money,
and getting more clicks is a big metric for that.
And this is wrong.
They'll often say, "Okay, Sam, yeah,
"we recommend you do this
"because you're gonna get more clicks."
Well, I don't care about more clicks,
I care about more sales and not all clicks are equal.
I want profitable clicks.
And so that's why I manage my ad account
the way that I manage it,
to optimize the account to perform better,
deliver more sales and more profits,
and so that account is working for me.
And so guys, when you speak to your Google rep,
they'll send you an email saying,
"Hey, let's set up a time to chat."
Be respectful.
Don't just discount them entirely,
you could still get some good insights
but don't just blindly trust everything they say.
Write down their recommendations
and then go read about them and research for yourself.
They'll often want you to apply the suggestions on the call,
but you say, no, I'm gonna research this
and understand better what I'm doing.
Is so important as marketers that we have skepticism.
And we think for ourselves,
and know what we're doing in our accounts.
So important guys, don't just be a yes, man.
You know your store better than anybody else.
And as you learn more about Google ads
and digital marketing in general,
the pieces will start slowly coming together.
You will start to see how Google can be harnessed
to grow your store in ways
that you never thought were possible.
It's honestly like seeing the matrix in front of your eyes
once you start seeing how the algorithm works
and how you can manage your account.
I know it sounds crazy, but it's honestly the truth.
And the other Google has experts watching this video,
they're also nodding their head in approval.
Anyway, guys, that's it for today's video.
I really hope this was useful,
and it helped you guys, as you speak to your Google reps
to know how to have that skepticism
and research things for yourself.
If it was, leave a comment below, like this video
as always tell the algorithm that I'm making good stuff
for you guys out there.
If you're not subscribed,
I'm now putting out regular videos twice a week,
so subscribe so you can follow along
and grow your own E-commerce store.
Thanks so much for watching guys
and I'll see you in the next video.
Bye for now.
(upbeat music)