why meatball what's that behind your ear
it's a christmas miracle
by the end of the video you're gonna understand the four ways that i grew exponentially so the
best tips and tricks of understanding what metrics to care about you're also going to understand
what the secret section of youtube is for people who are not necessarily avid bingers or even
creators yet on youtube and finally you're gonna understand how to smash that like button for the
youtube algorithm see we're talking about meta content here you are going to learn a ton and
you're going to support the community as well so i appreciate you guys in advance now let's get going
if you guys know anything about me it's that i love youtube i love to just learn
every single detail about it and i've been posting every single day for you guys in the
month of december 2020 so at the end of this long forgotten year we are going to talk today about
exponential growth on youtube by the end of this video you're going to learn exactly
the four tactics i implemented in order to grow exponentially in my early days on youtube around
the one to two month range i grew from 100 to 200 to 400 to 800 subscribers and now i'm hovering
around 2x that but it took me a couple extra months so i'm going to tell you what strategies
work when you are less than a thousand subscribers so that you can get to that 1000 subscriber mark
now from a data scientist point of view why is the 1 000 subscriber mark so important well it creates
this cycle this important recommendation system cycle that pushes content to your most interested
subscribers first and then youtube gets a sense of whether or not it's feeling
risky or lucky enough that your content will be liked by someone who is not your subscriber then
it goes on to the home page or the recommended section of the youtube experience for someone
who is not your subscriber so that you can start increasing your reach now when that recommended
view goes to that viewer the viewer has decided to click it and that increases your click-through
rate now originally the only thing that mattered about click-through rate was thumbnail and title
but now more importantly when you hover over a youtube thumbnail there is a very short one to
three second long clip that plays silently when you hover over it and you do not get to decide
what goes inside that clip my best analysis after looking at each of the clips through my videos is
that youtube tries to decide which clip is gonna be the most bombastic either you're moving your
camera or there's some sort of dynamic action then that is the third feature that decides whether or
not a user clicks on your video the most important thing about youtube is that you have to remember
what you say matters that's gonna be number one of our list of four everything you say in your
video is gonna be transcribed and then youtube is gonna use that as a feature for whether or
not your video is similar to other videos on your channel as well as across the youtube platform
that means that if you say words like blockchain and bitcoin and fan company silicon valley you
are ultimately going to be recommended with videos that are similar in that vein even if your title
thumbnail or description has nothing to do with those things that you said this is something
pivotal in the beginning of my journey because in the beginning of my youtube creator journey all i
said was things related to data science python and sql so each of my videos got recommended
pretty frequently right underneath all of my other videos they were just so darn similar this leads
us to the second tip your video synergies matter if you try to create content about crock pots
and how to cook and clean with them and then you start making content about your day in the life
or something else like tax evasion or illegal ways to make money you are most likely going to get
dinged in the algorithm why because your videos are not synergetically pushing off of each other
and as soon as youtube realizes that your content is not homogeneous that is not a safe bet that
each of your videos is going to be catering to the same recommender system worth of people you then
raise a flag in youtube's recommender system that your videos are actually heterogeneous
does that mean make the same content forever until you die well it depends on what you're
trying to do on youtube if you're trying to be the go-to place to learn about bitcoin
kitten crypto learning things then yeah for sure if you want to be the domain expert and what
people go to when they search a specific concept then yes that is one of the best ways to grow on
youtube youtube wants safe bets they want to be able to identify who wants to watch this content
and then deliver and cater to them as a creator when i was only creating data science content i
was a safer bet to youtube youtube could see from the transcription of my video as well as
the description as well as the tags that i was someone who was making the same content over and
over at the very least in the same vein so that a specific user who saw one video would want to go
see another which binges all of my entire channel until you get a very high total session time
however these tips and tricks videos that you watch about how to crack the youtube algorithm
is usually talking about how to stuff tags and descriptions with the right keywords youtube can
see through this i've tried to do that with my own videos and put tags like become a millionaire by
30 andre dick graham stefan charlie chain just stuff all my finance videos with that kind of
tag and then stuff all of my data science videos with kenji tina huang data professor youtube can
see past it the natural language engine behind youtube's transcription is probably also looking
at how similar your description and your tags are to the actual content that you speak in the
video that's why if you start creating a lot of different kind of content in the very beginning
you are gonna find it difficult because youtube will start thinking that you are not a safe bet
for the types of viewers that he's already pegged you for i don't know why i just gendered the
algorithm but i suppose that's what we're going with now there are some things that youtube's
algorithm let's say timmy the timmy the algorithm is going to be able to control and some things
that it won't be able to control most importantly the thing that to me cannot control is when you
post when you post is really important and when you check in the youtube analytics dashboard you
can see when your viewers are online now if you have a youtube plugin like vid iq or tubebuddy
you can also find out recommendations of when best to post which is usually an hour or two before
the rush of people show up on your channel most importantly and i've realized through the years
post consistently but a minute or two after the quarter minute mark what am i talking about and
what do i mean by a minute or two off the quarter minute mark well when a subscriber of yours goes
to their subscriptions they're gonna see all the other subscriptions at the same time and if your
thumbnail is top because they checked it at 301 or 316 and everybody else's video is directly after
yours then you are gonna be front of mind for that person this is a unique way to push your content
to the top of mind especially when you're starting out that's because more professional youtubers run
their channels like a business and they most likely use the scheduler function on youtube
that only allows you to schedule on quarter minute marks one 1 15 1 30 1 45 2 o'clock but the most
important thing about your upload time is that one it needs to happen at the exact same time every
single time you upload whether that's weekly daily or bi-weekly or monthly i still haven't gotten a
good grasp on when i should upload so that's why i'm gonna make a promise to you guys that each of
my uploads for the near future are going to be at 1 15 p.m pst pacific standard time in california
time this allows your viewers to congregate at a specific time as if your youtube channel is a tv
channel and that is going to be the crux of having your video seem popular to youtube's algorithm
to me in order for timmy to think your video is popular you need to have a ton of views relational
to your other videos in the first 30 seconds to five minutes so when you post matters and how
consistently you post really matters we're finally reaching the last tip the most important one that
allowed me to grow exponentially but before that i recommend that you don't miss out on the four free
stocks you can get from weeble by clicking down below because that's a huge christmas gift you can
give directly to yourself and probably helps out the paltry 600 stimulus check that nobody's really
happy about go down before this deal expires in december and now for the final tip number four
the biggest tip of all is to look at your competitors and then reach out this may seem
like an extroverted thing to do but it's purely from a business standpoint one of the best ways to
start growing on youtube youtube's recommender system has no idea which audience they should
try and have you perforate perforate yeah i'll use perforate in order for you to perforate timmy the
algorithm you need to be able to grow with another similar like-minded youtuber so think about the
youtubers that you watch and now hopefully they have just a few thousand subscribers mostly people
with a hundred thousand or more subscribers are gonna be less likely although kenji is a notable
exception i started off asking kenji about whether or not he would be open to a collaboration and now
we've had several successful collaborations and a lot more to come data professor also my first
collaborator also known as chennai natasha namat is one of the best most kind people i've ever had
to reach out to and he is also a reason why i grew exponentially in the very beginning of my
channel reaching out is as simple as going to the banner on their youtube page or going to the about
section on their youtube page and then looking at contact information send them a message on
instagram send them an email or do both and most importantly do both because i for one am really
bad at checking my instagram and sometimes my business email the same time so it really ends up
being a slot machine and of course the fastest way you can reach out to small youtubers who always
answer every comment just like myself is to comment on one of their videos so with that i want
to open up the forum to collaborations if you are a small youtuber and you want me to shout you out
in this video then write a comment down below for the first time i don't need you to take
a screenshot of this video put this on your instagram stories and tag me and do more money
in order to win a chance but you can do that if you would like to if this video helped you out
tell me the story down below keep in touch i want to know your youtube journey because we're still
just growing progressively together and a rising tide raises all ships today's
trivia question is about industry what do you think about the big three consulting companies
when they stop consulting what do you think is the hottest new job of 2021 that they're all
congregating to leave your answer down below i'll pick an answer out of the bunch give you guys a
free consultation and as always for now but not for forever i'll see you guys next time peace
heterogenous heterogeneous or heterogeneous heterogeneous it
was heterogeneous why meatball what's that behind your ears it's a christmas miracle