- Wondering how to create
a Facebook business page for business?
It's actually easier than most people think,
and in this video I'm gonna walk you through
step by step how to do it,
and you can actually have a new page up
in about five minutes.
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My name is Jerry Potter.
Yes, it rhymes with the boy wizard.
And in this video, I'm gonna show you step by step
how to create a Facebook page for your business,
not only how to do it, but how to do it really well.
And at the very end,
I'm gonna show you the four essential elements
you're gonna want your page to have
so that when somebody visits your page,
they quickly become hopefully at least a follower,
but actually a buyer, a client, or customer.
So make sure you watch to the end for that.
So I'm just here on, in a browser, facebook.com,
and we're gonna click on that circle in the upper right
with the nine little circles inside of it.
That's gonna be the menu link.
And there's a whole bunch of stuff that comes up here.
But under Create on the right, we're gonna go down to Page,
and this is where you're gonna start creating your page.
Go ahead and hit that button for create page,
and it opens this right up.
This is the page creation interface.
So the first thing you're gonna need
is a name for your page.
Generally this is gonna be the name
of your business or your organization.
You can put whatever you want.
So I'm gonna make up this business called Magnetic Marketing
and we will create the page for that.
Next, you're gonna choose a category
to describe the type of business that you have.
And this is important because this is gonna help Facebook
recommend your business to people when they are searching.
Now, there are hundreds of possible categories,
so just start typing what your business is about
and then a bunch of different options will come out.
So look, I've got Marketing Agency, Advertising/Marketing,
Internet Marketing Service.
I could probably put it under Consulting, Coaching.
You know, all kinds of things.
So just try different words
until you find something that makes sense.
I'm gonna go ahead and choose Internet Marketing Service
as the core product or the core category.
Now, you can actually have up to three.
The first one will be the one that shows
at the top of your page though.
So right here in the middle
where it says Magnetic Marketing,
you notice underneath it says Internet Marketing Service.
Now, if I wanna add more categories,
I might go back in and say also it's a Marketing Agency
and Advertising/Marketing,
but only the first one will show there.
So if you accidentally found a better one
after you added more,
you can just X out of these
and then add the one you want first, first
and then add the other ones back in.
Next, you're gonna put in a description for your page.
And this can just be a sentence or two
about what your business is or does just so people know.
Often, they can't tell by the topic of, you know,
the name or the category that you chose above.
So I'm just gonna drop this in here.
"Marketing Agency for companies
that specialize in magnetic products
like whiteboards, car signs, and more."
So that's it.
Now, that's all that you can do on this page.
Down here at the bottom it says Create Page.
And yes, your page will exist
the moment you hit this button.
Now, sometimes people get nervous at this point
because they go, "Oh, it's not ready.
I don't wanna have it out there yet," right?
Like, if you were opening a brick and mortar store,
you wouldn't open your front doors
until the store was done being built, right?
But your page is essentially gonna be hidden
until you start inviting people to it
and letting people know about it.
So if you go ahead and put your page up,
the odds of somebody actually coming across it,
very, very unlikely.
So feel secure hitting that button
without worrying about somebody seeing your unfinished page.
So I'm gonna hit Create Page, it'll take a few seconds.
It says, "Magnetic Marketing Agency was created.
Now you can add images
and go to your page to add more details."
Now, while that's uploading,
let's talk about what your profile picture should be.
So if you are the face of a company
or you're a single person company,
I would strongly recommend it being your face,
even if you're introverted or shy.
And the reason for this is people connect with faces.
So it's very attention grabbing.
Now, if you're not the face of the company
and you want to put a company logo up there,
that's totally fine as well.
The key thing to remember is that this profile picture,
while it looks, you know, pretty good size here on a browser
while you're creating your page,
most of the time people see it,
it'll be a little tiny circle on a mobile device.
So you want it, if it's gonna be your face,
it should be a close up.
If it's going to be your logo, it should be,
you know, your logo at full size
without any extra taglines or slogans
or anything underneath.
And if your logo is the thing that you're using,
remember it's gonna show up as a circle.
So if your logo is made into a square,
make sure everything shows within the circle.
So you can see where it shows up here on the page.
And it's a decent size right here,
but on a mobile device in a lot of places
it's gonna be much, much smaller.
Next step is to scroll down and add a cover photo,
and that's gonna be this big image
on the top of your Facebook business page.
And it could just be a picture
of your product or your service,
or if you have a brick and mortar
it could be a picture of your store.
Don't overthink it right now.
Just put a photo up there.
When we talk at the end of this video
about the four things your page needs to have
to convert visitors into followers and buyers,
then we'll go a little bit deeper
about how you can be more strategic
with what you put up there.
But don't overthink it right now.
Don't let this hold you up.
Just get something up there.
If you are going to specifically put up something
that maybe has words on it or a graphic that you created,
I do wanna give you these dimensions.
It looks different on different devices.
So this is what I've been using that works really well.
The overall image is 2050 or 2050 by 780 pixels.
So, like, I made this in Canva.
If you're not familiar with Canva,
I've linked to tutorial in the description of this video.
But that's the overall size of it,
but then you have to keep in mind
that there's gonna be 325 pixels, about,
cropped off on each side on a mobile device.
So you need everything in this middle white space.
So I've linked to a template that you can use,
totally free, in the description of this video as well
to get that sized right
because I wasted hours being frustrated
trying to figure this out,
so I'm happy to share this now with you.
And then the last option down here
for setting up your business page, it says,
"Stay informed about your Page."
Basically this is an on/off toggle
and you're probably gonna wanna leave it on
because that way you'll know if somebody comments on a post,
leaves a review, sends you a message, things like that.
If you turn that off,
then you may not know when that stuff happens.
So I'll go ahead and hit Save.
First thing that pops up is it's gonna say,
"Hey, do you want to connect it to WhatsApp?"
if you use WhatsApp,
'cause that's owned by the same company.
You can click out of those.
And then here we are, here is the page.
Now, because this is a fake business,
I just put up this cover photo
that shows the dimensions, that template.
But obviously you'll have something different
for your business there.
Couple more things you're gonna wanna set up
that are really important.
Next, you wanna create a username, and the username,
basically after facebook.com in the address bar.
So we look up here at the top it says,
facebook.com/magnetic-marketing-agency
dash this big long number.
You're not gonna give that to anybody to type in, right?
So we want something nice and short that fits there.
And so I'm gonna click on Create @Username,
and I'm gonna go ahead and guess on a username.
And I tested a couple of these before we started
to make sure that I could find something that works.
But let's say I just put in Magnetic, I'm sure I hit Enter.
I'm sure that somebody already has that as a username.
So then it comes up with this red warning,
"This username is not available."
Oh, it actually says it contains words
that aren't allowed on Facebook.
Okay, occasionally that will come up.
I don't know why magnetic is not allowed on Facebook.
That's interesting.
So I'm gonna put in something that I'm sure is available.
We'll try Magnetic Marketing LLC.
And there you go, that's available.
So you might have to try a few things
to get something that's available for your business
so you can say to somebody,
"Oh yeah, you can just go to facebook.com/,
like my page, facebook.com/fiveminutesocialmedia.
Not facebook.com/five, F-I-V-E,
dash minute, dash social, and a bunch of numbers and letters
or anything like that.
So you just want something that's nice and simple
and easy to remember,
and just keep tweaking it
until you find something that works.
So I hit Create Username.
It says, "You are all set!"
You've got your username,
and now you can send people to these nice,
easy to remember links, or easier to remember.
Now, last couple of steps
and then I wanna tell you the four essential things
that your page is gonna want on it.
Down here, you can go through
and it'll tell you the things you haven't done.
So for example, you can add your website, location info.
If you're a brick and mortar, you have an address.
Your business hours.
Fill out as much of this stuff as you possibly can
because all of that stuff can help you get found
in search on Facebook.
Tom Love, who is in one of my coaching programs,
he actually put up his Facebook business page,
filled out all the information,
and somebody found him by searching for him
30 minutes after he put it up.
So put everything up. Maybe you don't get a lot of calls
but you have a business phone number.
Go ahead and have it on there.
Basically you want the information
that people are looking for easily available to them.
Down here it says, "Invite Friends to Like Your Page."
Don't do this, okay?
Facebook doesn't recommend this
as many places as they used to,
but it still pops up occasionally.
Here's why you don't wanna invite
all of your friends and family to like your page.
Once your page is up and running,
you're posting content regularly,
essentially the amount of people
that your page is gonna reach
is gonna be based on how engaging your content is.
So for this fake company
where I teach people how to market with magnets,
if I invite my mom and my cousin and my brother
and my friends and all of that kind of stuff to follow it,
and I'm specifically posting information
about how to market businesses with magnets apparently,
and they're not interested in that,
they're not gonna engage,
and that's actually gonna hurt
the overall reach of the page.
So I know it's tempting.
You want to get that number.
You're like, "Ah, there's only eight people.
I sure wish I had 25; now I wish I had 50."
You wanna get that number up there.
But in the long run,
you'll be much better off by building it slowly
with the right people
that are actually interested
in the stuff that you are posting.
So your page is up,
and now I wanna talk about the four essential things
your page needs to make sure that it converts visitors
into followers and buyers.
And I actually teach this in depth in a workshop that I have
called Profitable Pages and Profiles,
but let me give you these four things.
And the first one is, when somebody lands on your page,
you wanna make sure they know the problem you solve.
So what we tend to do
is we just tend to put up what we do, right?
And that might already be there.
For example, if you're a real estate agent,
then you probably chose Real Estate Agent
or Real Estate Broker as your page category.
But there's no faster way to get someone's attention
than with the problem that they're looking to solve.
So think about that.
What is the problem you solve?
And have that maybe on your cover photo
or somewhere really easy to see at the top of your page.
The number two thing you want is, why are you different?
The consumers are bombarded.
All of us see over 10,000 brand messages per day.
So if you want them to remember you
more than five seconds later after they leave your page,
you gotta let 'em know why are you different?
Why are you different than all the other people out there
that solve the problem that you are looking to solve?
The number three thing you wanna make sure to include
is something that leaves them curious.
Curiosity is a very powerful emotion.
It's been actually been compared to hunger.
You know how like when you're starving, you're like,
"Oh my gosh, I'll eat cardboard at this point.
I'm so hungry."
Well, when somebody is curious,
there's a gap in their brain, they really wanna fill it.
And so if you can make them curious about your business
or how you solve the problem that they have,
you're gonna get way more comments, messages, inquiries,
calls booked, all of those things.
And the number four thing
you're gonna wanna make sure to have is,
what do you want them to do next?
I can't tell you how often I see this missing.
And I know as a business owner, it's like,
"Oh, well, just click on Contact Me
and find my phone number and call me,"
or whatever it might be.
But just give them one specific thing.
What do you want them to do?
Do you want them to download a freebie?
Do you want them to check your calendar and book a call?
What do you want them to do?
Everyone is busy and overwhelmed
and distracted and sometimes lazy,
so the easier you make it for them to take that next step,
the more likely that they are to do it.
So for people that really wanna nail this
to convert visitors into followers and buyers,
I teach all four of those
and more specifics on how to do it.
The problem you solve, why you're different,
how to leave them curious,
and what you want them to do next
in a workshop that's called Profitable Pages and Profiles.
Hundreds, maybe thousands of entrepreneurs
have been through it at this point.
And if you'd like to check it out,
you can go to profitablepage.com.
I told you about Tom Love.
They got a new client from Facebook
30 minutes after he hit publish.
Lots of other people have gotten new customers and clients
booking a thousand or more dollars in business
within 24 to 48 hours
of applying this to their social media profile.
So check that out at profitablepage.com.
And was this helpful?
Is this gonna help you
get your Facebook page for business set up?
If so, let me know by liking this video
or leaving me a comment.
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but also my two tiny superheroes at home.